Cansu Dagbagli Ferreira diseinatzailearen Ecohiny Marka-diseinua

Cansu Dagbagli Ferreira diseinatzailearen Ecohiny Marka-diseinua lana 2024 Zilarrezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Lehiaketa Kategorian.

ZilarGrafismoa· 2024

Ecohiny Marka-diseinua

diseinatzailea: Cansu Dagbagli Ferreira

Bezeroa: Cansu Dagbagli Ferreira

Zilarrezko Saria A' Design Award Irabazlea Grafismoa Kategorian

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Egiaztatutako Sari Irabazlea

#152882 Sariaren Egoera Egiaztatu

Webgunea Bisitatu A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Ecohiny Marka-diseinua Diseinuari Buruz

Paper hixigienikoaren marka bat erakargarria eta dibertigarria izan daiteke? EcoHiny %100 banbú organikoa da, FSC ziurtagiria du eta ahalik eta ekologikoena da. Markaren sinboloa mertxika bat da, eta kolore eta tipografia-aukerek produktuaren izaera dibertigarria, naturala eta leuna islatzen dute. Helburua marka merkaduko gainerakoetatik bereiztea izan zen kolore-paleta berezi bat erabiliz. Urdin-berde ilun eta mertxika koloreen konbinazioak nortasun jostagarria ematen dio, eta, aldi berean, ingurumen-errespetua eta jasangarritasuna transmititzen ditu. Diseinu-aukera hauek berehala komunikatzen dira helburu-bezero taldearekin eta lotura bat sortzen dute markaren eta bezeroaren artean.

Aintzatespena

Zilarrezko Saria A' Design Award Sariari Buruz

Ecohiny Marka-diseinua Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Ecohiny Marka-diseinua erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Ecohiny Marka-diseinua jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: ecoHiny is a newly launched brand of bathroom products made from 100% organic bamboo, FSC certified and soft as a feather. The brand personality is intended to be young, playful and bold. Design conveys eco-friendliness in a unique way. Branding features unique color combination and minimal approach. The product name and features are displayed prominently and in large font size on the packaging, as the product is displayed and sold on online e-commerce platforms.
Neurriak eta Ontziratzea: 3 sizes for shipping box was designed: 12 pack, 24 pack and 36 pack. Wrap dimensions are R11 x H11
Etiketak: bathroom, toilet paper, packaging, bamboo, sustainable, eco friendly, packaging design
Produkzio Teknologia: The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and then physical items such as toilet paper wraps and the shipping box were produced by 4 color printing technique.
Diseinu Erronka: The challenge was being able to produce the same color for the toilet paper wraps and the shipping box. Even though a propriate Pantone color was chosen, the fact that the wraps and the box has different materials resulted in different printed colors. We had to make adjustment in the trial print phase, to make sure the colors matched.
Ikerketa: A thorough competitor research was done online and offline. During the research phase we realized that all bamboo toilet paper brands use the same tone of bright green. Our aim was to differentiate the brand from others on the market by using a unique color palette.
Inspirazioa: We created the brand direction inspired by the quirky name of the brand. The brand symbol is chosen as a peach, while the choice of colors creates a fun and playful personality for the brand. Deep blueish green hue, paired with peach, also conveys a sense of eco-friendliness and sustainability. As a typeface, a modern sans-serif font was chosen to convey a sense of simplicity and approachability. The font is legible and easy to read, making it ideal for product packaging and web design.
Proiektuaren Iraupena: Project started in April 2022 and finished in April 2023. The products were launched in May 2023
Eragiketa Fluxua: Bamboo toilet paper is a tree free product. It's septic free, soft and strong. The differentiation points from the competitors are being 350 sheet, elemental chlorine free and having a 100% recyclable packaging.