Stefan Maier-Wimmer diseinatzailearen Travel Buddy Nabigatzaile Jokoa

Stefan Maier-Wimmer diseinatzailearen Travel Buddy Nabigatzaile Jokoa lana 2024 Burdinazko Saria A' Design Award sari ospetsuaren irabazle bikaina da Publizitate, Marketing eta Komunikazio Diseinua Lehiaketa Kategorian.

BurdinaPublizitatea· 2024

Travel Buddy Nabigatzaile Jokoa

diseinatzailea: Stefan Maier-Wimmer

Bezeroa: Holidayextras.de

Burdinazko Saria A' Design Award Irabazlea Publizitatea Kategorian

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Webgunea Bisitatu A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Travel Buddy Nabigatzaile Jokoa Diseinuari Buruz

Travel Buddy Holiday Extras-en produktuak modu jostagarrian erakusten dituen abentura interaktiboa da. Parallax joko-munduak bidaia-esperientzia birtual bat sortzen du jokalariek nabigatzen duten bitartean. Bidaia-lagunaren papera hartuz, jokalariek bikote bat gidatzen dute oporrak planifikatzeko garaian, bidaia arrakastatsu baterako aholkuak eskainiz. Aholku horiek bidaia-mota test umoretsu batera eramaten dute, nork bere opor-jokabidea agerian utziz. Produktu-eskaintza esploratzearekin batera, jokalariek beren bidaia-lehentasunei buruzko ezagutza lortzen dute.

Aintzatespena

Burdinazko Saria A' Design Award Sariari Buruz

Travel Buddy Nabigatzaile Jokoa Burdinazko Saria A' Design Award irabazlea da, ondo diseinatutako sorkuntzetatik espero diren eskakizun profesional eta industrialak betetzen dituzten diseinu onei ematen zaien aitorpen prestijiotsua. Burdin-mailako irabazleek beren sortzaileen trebetasun handia, espezializazio handia, adituen ulermena eta sormen-gaitasuna erakusten dituzte. Travel Buddy Nabigatzaile Jokoa oso estimatua, miretsia eta maitea den sorkuntza izatea espero da, praktikoa eta berritzailea dena. Burdinazko Saria A' Design Award irabazi duen diseinu honek sektoreko praktika onenak integratzen ditu eta know-how-ari eta talentuari lotutako ezaugarri tekniko gaituak ditu. Travel Buddy Nabigatzaile Jokoa zehaztasunagatik errespetatua den lana da, eta mundua leku hobea egiten laguntzen duten bizi-kalitatearen hobekuntzak eskaintzeko diseinatua dagoena.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: In the interactive browser game, graphic elements move parallactically as you navigate, creating a virtual travel experience. The player advises a couple on planning their vacation and gives tips for a successful trip. The advice provides the results for a humorous travel type test that reveals the player's own vacation personality. Meanwhile, the player also internalizes the wide range of products.
Neurriak eta Ontziratzea: As a browser game, there is a responsive design for laptops, smartphones, tablets, and other devices.
Etiketak: Content Strategy, Web Design, Digital Platforms, UX Design, Programming, Content Creation, B2C Communication, Moving Pictures & Movies, Gamification
Produkzio Teknologia: In addition to concept and text, creative work also includes storytelling through parallax user experience. As the player navigates, they influence the movement of numerous graphic elements, creating an exciting and interactive journey. The changing positions of the objects were individually programmed for each affected element, resulting in a smooth parallax effect for the browser game.
Diseinu Erronka: The creative challenge consisted of introducing the target audience to the company's wide range of products in a playful manner and internalizing their benefits through concrete examples. To determine how parallax navigation creates an impressive user experience, other games and media were analyzed.
Inspirazioa: Bloom developed the browser game "Travel Buddy" to introduce new Holiday Extras products. Gamification is used to address the player's personal level, and the multi-layered game mechanics enable users to learn more about themselves and their personal travel behavior.
Proiektuaren Iraupena: The project started with the concept for a game mechanic, which was then wrapped in a story. Subsequently, designs for the look and feel were developed and the journey elements were illustrated. After the artwork, the programming of the game with its parallax effects and the result matrix of the travel type test began. The landing page went live in early 2023.
Eragiketa Fluxua: The virtual journey is controlled by the player by scrolling or swiping on the screen. During the game, a total of seven questions about their travel behavior appear, which the player must answer. At the end of the game, the player receives the result of their travel type test and a shopping voucher as a reward.
Taldekideak: Creative Director: Stefan Maier-Wimmer
Art Director: Sebastian Hudl
Graphics: Ole Bornitz
Text: Jakob Wassenaar
Account Manager: Carina Härlein
Programming: Patrick Fürst
Programming: Gerald Gömmel