Elena Gamalova diseinatzailearen Albella Markaidentitatea

Elena Gamalova diseinatzailearen Albella Markaidentitatea lana 2024 Brontzezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Lehiaketa Kategorian.

BrontzeGrafismoa· 2024

Albella Markaidentitatea

diseinatzailea: Elena Gamalova

Bezeroa: Villa Albella

Brontzezko Saria A' Design Award Irabazlea Grafismoa Kategorian

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Koloreak

Diseinua

Albella Markaidentitatea Diseinuari Buruz

Villa Albellaren identitate bisualak Toskaniaren ondare kulturalaren arima jasotzen du, kulturarako, historiarako eta batasunerako aterpetxe gisa balio duen leku baten ikuspegia hartzen duen bitartean; adierazpen artistikoaren, esplorazio kulinaroaren eta kultura arteko elkarrizketaren gune bizia. Diseinuak tradizioa eta modernitatea ezin hobeto nahasten ditu. Bi adar loredun txertatzeak aniztasunaren erdian batasuna sinbolizatzen du, historia partekatuan errotua. Ondarea zaintzea baino harantzago, proiektu honek kultura arteko truke eta balorizazio esanguratsua sustatzen du, lasaitasunaren eta aberaskuntzaren konpromisoaren gorpuztea.

Aintzatespena

Brontzezko Saria A' Design Award Sariari Buruz

Albella Markaidentitatea Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Albella Markaidentitatea oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Albella Markaidentitatea beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: The visual identity of Villa Albella embodies a harmonious fusion of timeless rural elegance and natural allure. Its strength lies in the seamless integration of Tuscan-inspired aesthetics with modern design principles, evoking a sense of serenity and sophistication. This design not only represents a destination but also encapsulates an experience - an invitation to rejuvenate amidst the tranquility of nature and reconnect with one's inner self.
Neurriak eta Ontziratzea: The size may vary because there are different types of communication materials and products.
Etiketak: visual identity, villa Albella visual identity, logo, illustration
Produkzio Teknologia: Many materials were used in the creation of the product and package.
Diseinu Erronka: The creative challenge was in seamlessly blending the rich heritage of Tuscany with the new vision of a memorable place of art, culinary exploration, and intercultural dialogue. It required striking a delicate balance between honoring tradition and embracing modernity. Overcoming challenges involved reconciling cultural aspects, and ensuring historical accuracy while meeting contemporary design standards.
Ikerketa: The objective was to create a visual identity that honor Tuscany's cultural heritage while reflecting the villa's history and new owners' vision. I used a mixed-methods approach, combining interviews, historical research, and visual and architectural explorations. The research enhanced the villa's appeal to tourists seeking authentic and memorable experiences. It also demonstrated the potential of design to bridge cultural divides and promote heritage preservation in global contexts.
Inspirazioa: The inspiration for this project stemmed from a profound admiration for Tuscany's cultural richness and a commitment to preserving it. Motivated by a desire to honor the villa's heritage while accommodating the vision of the new owners, for a place that is an asylum of culture, history, and unity. The design drew inspiration from extensive historical research, and a dedication to bridging centuries old tradition with intercultural contemporary dialogue.
Proiektuaren Iraupena: The project started in Riparbella in June 2023 and
was completed in Riparbella in September 2023.
Eragiketa Fluxua: Every aspect of Villa Albella's visual identity is meticulously crafted to enhance the sensory experience. From the intricate patterns adorning textiles to the evocative illustrations depicting the villa's rich history, each element is designed to engage touch, sight, and even smell. The logo, featuring two intertwined floral branches symbolising unity, is elegantly embossed on various surfaces, inviting tactile exploration. Print techniques such as textured paper, laser cutting further amplify the tactile dimension. Together, these design elements create a multi-sensory journey, enriching the experience of Villa Albella.
Patenteak: Copyrights belong to Elena Gamalova, 2023
Taldekideak: Creative Director: Elena Gamalova
Designer: Elena Gamalova
Irudi Kredituak: Image #1: Elena Gmalova
Image #2: Elena Gamalova
Image #3: Elena Gamalova
Image #4: Elena Gamalova
Image #5: Elena Gamalova