Eluan Araujo diseinatzailearen Rebrand Next Lehen Funtzioa: Marka-identitatea

Eluan Araujo diseinatzailearen Rebrand Next Lehen Funtzioa: Marka-identitatea lana 2026 Brontzezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Lehiaketa Kategorian.

BrontzeGrafismoa· 2026

Rebrand Next Lehen Funtzioa: Marka-identitatea

diseinatzailea: Eluan Araujo

Bezeroa: Ash Studio

Brontzezko Saria A' Design Award Irabazlea Grafismoa Kategorian

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Egiaztatutako Sari Irabazlea

#167125 Sariaren Egoera Egiaztatu

Webgunea Bisitatu A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Rebrand Next Lehen Funtzioa: Marka-identitatea Diseinuari Buruz

Liburuaren testua: Proiektu honek testuinguru instituzional partekatu batean belaunaldi ezberdinen arteko elkarbizitza eta jarraitutasuna irudikatzeko diseinatutako identitate bisualaren sistema bat aurkezten du. Proposamena egitura geometriko argi eta modular batean oinarritzen da, aplikazio malgua ahalbidetzen duena koherentzia bisuala mantenduz. Ikurrak sinpletasun formala sakontasun sinbolikoarekin uztartzen du, hainbat formatu eta ikusleengan egokitzea ahalbidetuz. Emaitza adierazpen garaikidearen eta tradizioaren arteko oreka eskatzen duten inguruneetarako egokia den identitate iraunkor eta funtzional bat da.

Aintzatespena

Brontzezko Saria A' Design Award Sariari Buruz

Rebrand Next Lehen Funtzioa: Marka-identitatea Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Rebrand Next Lehen Funtzioa: Marka-identitatea oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Rebrand Next Lehen Funtzioa: Marka-identitatea beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: The project presents a visual identity system that translates continuity direction and belonging through a unique symbolic solution. The integration of the letters N and X creates a modular sign representing collective movement and generational evolution. The system allows adaptations without compromising visual consistency making the identity flexible contemporary and enduring across multiple contexts.
Neurriak eta Ontziratzea: The identity was developed as a modular vector based system built on a rational geometric structure and principles of harmonic proportion. The elements maintain clarity and recognition across different scales and media. The system includes responsive variations grid specifications color standards typographic hierarchy and guidelines for digital print event and signage applications.
Etiketak: branding, graphic design, visual identity, rebranding, youth, contemporary, modular system, symbol, logo, institutional
Produkzio Teknologia: The development involved hand drawn sketches geometric studies and progressive digital refinement. Multiple monogram configurations were tested before defining the final structure. Vector construction ensures precision scalability and consistent reproduction. The system replaces a previously generic symbol with a proprietary identity designed for long term visual longevity.
Diseinu Erronka: The primary challenge was balancing the expectations of three distinct audiences teenagers shaped by post 2010 digital culture young adults influenced by early 2000s references and leadership grounded in traditional values. The identity needed to feel contemporary without alienating institutional expectations. This required a restrained yet expressive visual language resulting in a system that achieved cross generational acceptance and reinforced cultural relevance.
Ikerketa: Research type qualitative and comparative. The objective was to understand generational visual perception. Methodology included cultural analysis visual benchmarking and symbolic mapping. Data was collected through literature review visual audits and group observation. The result was a modular system with improved cohesion relevance and communication sustainability.
Inspirazioa: This project emerged from the need to create a visual identity capable of representing two distinct generations within a shared institutional purpose. The inspiration came from observing how teenagers and young adults relate to symbols identity and belonging. The goal was to build a visual language that respects cultural and behavioral differences while reinforcing unity and collective continuity.
Proiektuaren Iraupena: The project was developed between March and April 2024 in Curitiba, Brazil.
Eragiketa Fluxua: The visual system operates in a clear and intuitive way enabling immediate recognition and consistent use. Its structure allows subdivisions for different groups age ranges and activities while maintaining visual unity. Audiences interact through simple visual cues while leadership benefits from easy application and cohesive communication.