Paul Robb and Moira Bartoloni diseinatzailearen Rotary Sans Letra-tipo

Paul Robb and Moira Bartoloni diseinatzailearen Rotary Sans Letra-tipo lana 2025 Zilarrezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Lehiaketa Kategorian.

ZilarGrafismoa· 2025

Rotary Sans Letra-tipo

diseinatzailea: Paul Robb and Moira Bartoloni

Bezeroa: S6 Foundry

Zilarrezko Saria A' Design Award Irabazlea Grafismoa Kategorian

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Webgunea Bisitatu A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Rotary Sans Letra-tipo Diseinuari Buruz

Rotary Sans OpenType letra-tipo bat da, serif gabeko tipografia, egitura geometrikoak eta forma-aldakuntza arinak dituena. Madarikara formako tinta-tranpak ditu, irakurgarritasuna hobetzen dutenak eta elementu bisual bereizgarri bat gehitzen dutenak. Letra-tipoak Latin glifo multzo osoa eskaintzen du, baita karaktere alternatiboak eta ligaturak ere, erabilera tipografiko askotarakoak. Bere diseinuak argitasuna eta koherentzia nabarmentzen ditu, marka-identitatea bezalako testuinguruetarako egokia. Rotary Sans hainbat lodiera eta estilotan eskuragarri dago, formatu digital zein inprimatuetan erabilgarria, irakurgarritasuna eta itxura uniformea behar diren kasuetan.

Aintzatespena

Zilarrezko Saria A' Design Award Sariari Buruz

Rotary Sans Letra-tipo Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Rotary Sans Letra-tipo erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Rotary Sans Letra-tipo jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: Rotary Sans is a modern OpenType sans-serif typeface that blends contemporary aesthetics with strong geometric contrasts. Its most distinctive feature is the pear drop-shaped ink traps, which add a unique visual character while enhancing legibility. Designed with versatility in mind, Rotary Sans includes an extended Latin glyph set, complete with alternative characters and ligatures, making it well-suited for a wide range of typographic applications.
Neurriak eta Ontziratzea: The outer box 25 x 155 x 215 was digitally printed and then silver foil printed. The 20 postcards were printed on 300gsm natural paper cmyk.
Etiketak: Type design, Typeface, Specimen
Produkzio Teknologia: The font was meticulously designed and digitally crafted, offering support for over 200 Latin-based languages. To celebrate its launch, a limited-edition specimen box was digitally printed, showcasing the typeface’s versatility and strength across various applications.
Diseinu Erronka: The development of Rotary Sans presented several key design challenges, requiring a careful balance between form, function, and originality. One of the primary hurdles was achieving a distinctive aesthetic while maintaining the clarity and versatility expected of a contemporary sans-serif. The typeface needed to feel fresh and modern yet still be highly functional across a range of applications, from branding to editorial use.
Ikerketa: The initial research for Rotary Sans focused on striking a balance between geometric precision and functional versatility. The design process began with an in-depth study of mid-century modern typography, particularly the clean, efficient letterforms found in grotesque and neo-grotesque typefaces. These styles, known for their straightforward and utilitarian approach, served as a foundation for Rotary Sans, but the goal was to introduce a contemporary refinement that would make it more adaptable to modern branding and communication needs.
Inspirazioa: Rotary Sans draws inspiration from the interplay of geometry and functionality found in mid-century modern design, where clean lines and purposeful details create a sense of clarity and efficiency. The typeface takes cues from classic grotesque and neo-grotesque sans-serifs but reinterprets them with a contemporary twist—most notably through its distinctive pear drop-shaped ink traps. These ink traps not only enhance legibility but also introduce a subtle organic contrast to the structure.
Proiektuaren Iraupena: Location Italy. The research project began in late 2023 and progressed through development, culminating in its production and launch in July 2024.
Eragiketa Fluxua: The presentation box was gifted to the first ten companies that purchased the complete typeface family.
Taldekideak: Paul Henry Robb
Moira Bartoloni
Irudi Kredituak: Paul Henry Robb