Chung Sheng Chen, Ting Yuan and En Yang diseinatzailearen Viewpoints Erakusketaren Nortasun Bisuala

Chung Sheng Chen, Ting Yuan and En Yang diseinatzailearen Viewpoints Erakusketaren Nortasun Bisuala lana 2025 Zilarrezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Lehiaketa Kategorian.

ZilarGrafismoa· 2025

Viewpoints Erakusketaren Nortasun Bisuala

diseinatzailea: Chung Sheng Chen, Ting Yuan and En Yang

Bezeroa: Tainan University of Technology/Product Design Deparment

Zilarrezko Saria A' Design Award Irabazlea Grafismoa Kategorian

94,442

Egiaztatutako Sari Irabazlea

#168919 Sariaren Egoera Egiaztatu

Webgunea Bisitatu A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Viewpoints Erakusketaren Nortasun Bisuala Diseinuari Buruz

Viewpoints Tainanen egindako kaleko altzarien diseinu erakusketa baten nortasun bisuala da. Nortasunak Tainanen 400 urteko historia kultura garaikidearekin eta kaleartetako bizitzarekin lotzen du. Eskuz egindako ilustrazioek eta boligrafo estiloko lerro sinpleek pertsonak, objektuak eta espazioak eguneroko elkarrekintzan erakusten dituzte. Kolore paleta bertako arkitekturatik hartuta dago, adreilu gorria, horma hori argiak eta tonu bero osagarriak barne. Diseinua kartel, gidaliburu, seinaleztapen, sare sozial eta instalazio digitaletan aplikatzen da, eta formatu bakoitza egokitzen da aurkezpena koherentea mantentzeko.

Aintzatespena

Zilarrezko Saria A' Design Award Sariari Buruz

Viewpoints Erakusketaren Nortasun Bisuala Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Viewpoints Erakusketaren Nortasun Bisuala erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Viewpoints Erakusketaren Nortasun Bisuala jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: Integrating Tainan’s 400-year history into a street furniture design exhibition, this project captures the essence of alleyways and architectural heritage. With a youthful perspective, the visual identity employs a refined color palette and expressive illustrations to depict people, objects, and spaces in daily interactions. Blending life and architecture, the design highlights moments of rest and conversation, inviting viewers to explore Tainan’s culture and envision its future.
Neurriak eta Ontziratzea: Poster A1: Width 594mm x Height 841mm,
Brochure A2:Width 490mm x 524mm,
Digital Banner 1080px x1920px,
Color System: Pantone 7621 CP (Brick Red), Pantone 377 UP (Earth Green), Pantone 654 C (Ocean Blue), Pantone PQ-16-1363 TCX (Wall Orange), Pantone PQ-157 C (Warm Yellow), Pantone 9184 U (Khaki Yellow) with gradient applications.
Etiketak: Tainan 400, Taiwan Design Expo, Street Furniture, Visual Identity, Cultural Design, Public Exhibition, Urban Aesthetics, Alley Culture
Produkzio Teknologia: The visual design was created and refined using Adobe Illustrator and Photoshop, incorporating hand-drawn illustrations combined with graphic design. Inspired by Tainan’s architectural colors, such as red brick, pale yellow walls, and vibrant accent tones, it captures the everyday atmosphere of alleys and historical sites.
Printed materials use thick-weight paper with digital printing to ensure color stability and detail accuracy. The design is widely applied to posters, guidebooks, and digital media, with adjustments made for different formats to maintain visual consistency and optimal presentation.
Diseinu Erronka: The challenge lies in merging Tainan’s 400-year history with modern design language, preserving cultural depth while presenting a fresh and engaging visual style that appeals to younger generations. Inspired by Tainan’s alleyways and historical sites, the visual identity adopts a simple color palette, playful illustrations, and signature pen-style outlines to vividly depict interactions between people, objects, and spaces, balancing historical richness with contemporary aesthetics.
Ikerketa: 1.Cultural Heritage and Innovation: This project integrates Tainan’s 400 year history with modern design through street furniture creations, showcasing the city's unique charm and revitalizing its alleys and historical sites.
2.Education and Practical Application: It provides a hands-on platform for design students, allowing their creativity to be realized in real urban spaces while enhancing their design skills and cultural understanding.
3.Industry-Academia Collaboration: By connecting professional designers with local Tainan businesses, the project adopts an industry-preparatory model, fostering deep cooperation between design education and industry, leading to mutual growth in culture and commercial value.
This project is rooted in Tainan’s cultural context, using innovative approaches to reinterpret historical elements. Through practical design applications, it tests the feasibility and functionality of creative ideas, further exploring the synergy between design education and industrial development.The design also integrates student creativity with industry expertise, ensuring both innovation and practicality. Maintaining visual consistency across multiple media platforms, it effectively conveys Tainan’s street culture and the exhibition’s core theme.
Inspirazioa: ViewPoints, a satellite exhibition of the 2024 Taiwan Design Expo, connects Tainan’s 400-year history with contemporary culture through street furniture design, reflecting alleyway life and its evolving stories. From arcade benches to temple seats, these spaces foster interaction while preserving history. With a youthful perspective, its visual identity uses simple strokes and an illustrative style to capture Tainan’s charm and vibrant energy.
Proiektuaren Iraupena: The project launched in May 2024 and exhibited in Tainan as the satelite exhibition of the Taiwan Design Expo in October.
Eragiketa Fluxua: The visual design of ViewPoints is applied to posters, guidebooks, social media, exhibition signage, and digital interactive installations, ensuring a consistent experience across various platforms. With clear design and strong visual identity, it conveys the cultural context of Tainan’s street furniture while enhancing engagement and interaction.
Patenteak: acdesign associates International Co.,Ltd
Taldekideak: ChungSheng Chen
TingYuan Lin
EnYang Chen
EnJia Hsu
WanYun Lo
acdesign Associates International Co.,Ltd
Cultural Affairs Bureau,Tainan City Government
Tainan University of Technology
Irudi Kredituak: acdesign associates International Co.,Ltd