LMNT Company diseinatzailearen Namuh Investment Rebranding Marka Identitatearen Diseinua

LMNT Company diseinatzailearen Namuh Investment Rebranding Marka Identitatearen Diseinua lana 2025 Brontzezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Publizitate, Marketing eta Komunikazio Diseinua Lehiaketa Kategorian.

BrontzePublizitatea· 2025

Namuh Investment Rebranding Marka Identitatearen Diseinua

diseinatzailea: LMNT Company

Bezeroa: LMNT Company

Brontzezko Saria A' Design Award Irabazlea Publizitatea Kategorian

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Egiaztatutako Sari Irabazlea

#170399 Sariaren Egoera Egiaztatu

Webgunea Bisitatu A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Namuh Investment Rebranding Marka Identitatearen Diseinua Diseinuari Buruz

Namuh Investment Rebranding Millennial eta Gen Z belaunaldiei zuzendutako inbertsio plataforma baterako sortutako marka identitatearen diseinua da. Rebranding honek plataforma akzioen negoziaziotik haratago eramaten du, inbertsioaren bidezko hazkuntza pertsonalerantz. Ate motibo batean oinarritutako diseinu sistema batek aukera berriak sinbolizatzen ditu, eta bezeroaren ukipen-puntu guztietan modu koherentean aplikatzen da. Ilustrazio irudimentsuek inbertsioa intuitibo eta hurbilgarri gisa aurkezten dute. Daily Shift kontzeptuak eguneroko gastua etorkizunera bideratutako inbertsio bihurtzera bultzatzen du.

Aintzatespena

Brontzezko Saria A' Design Award Sariari Buruz

Namuh Investment Rebranding Marka Identitatearen Diseinua Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Namuh Investment Rebranding Marka Identitatearen Diseinua oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Namuh Investment Rebranding Marka Identitatearen Diseinua beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: The rebranding introduces a new investment experience for Millennials and Gen Z by breaking away from the rigid visual conventions typically found in the investment industry. The concept of investment opens new opportunities is communicated through imaginative illustrations. A design system was developed based on the door motif, symbolizing new opportunities, ensuring consistent application across various customer touch-points.
Neurriak eta Ontziratzea: The key visual system, utilizing the Shift Motion, extends beyond applying a logo or color palette. It connects finance and lifestyle through messages that reflect the brand philosophy, supported by intuitive graphic elements. This approach enhances Millennials and Gen Zs interest in financial investment and increases accessibility to financial services.
Etiketak: Brand Identity, Brand Experience, Brand Strategy, Motion Graphic, Creative Direction, Investment, Iconography Design, Illustration Design, Mobile App Design
Produkzio Teknologia: Adobe Illustrator, Adobe After Effects, Adobe Photoshop,
Diseinu Erronka: Conventional stock investment platforms typically follow uniform UI structures focused on information delivery, leaving little room for brand differentiation. Namuh overcomes this challenge by introducing an illustrated world that creates a more engaging and differentiated experience for the MZ generation. The illustrations, developed under the Daily Shift concept, reimagine investing as intuitive and accessible, transforming complex financial processes into familiar and approachable experiences.
Ikerketa: Namuh expands beyond stock trading to offer content and services that support personal development. For Millennials and Gen Z, investment is perceived not merely as a financial activity but as a form of self-growth. In this brand experience, the concept of Shift represents personal transformation, embedded throughout visual touchpoints, including the key visual motif. This approach reinforces Namuh’s commitment to fostering growth-driven investing.
Inspirazioa: Namuh was repositioned beyond a traditional stock investment application into a platform delivering new experiences and value. Defined as a self-achievement platform, it emphasizes personal growth through investing. Rather than limiting itself to trading functions, the platform offers financial content tailored to Millennials and Gen Z. To support this vision, a comprehensive brand experience design was developed, along with operational principles and guidelines for service management and marketing strategies.
Proiektuaren Iraupena: Seoul, Republic of Korea
Eragiketa Fluxua: The brand concept, Daily Shift, promotes the transformation of everyday spending habits into future-oriented investment behaviors. This narrative encourages healthy investment practices that contribute to a robust capital market, supporting meaningful investments over unnecessary consumption.
Taldekideak: Creative Director: Choe Jangsoon
BX Director: Han Hyungmin
BX Strategist: Kim Joeun
BX Designer: Hwang Euiseong
BX Designer: Na Hyunjoo
Irudi Kredituak: Image #1 : ⓒ2024. LMNT all rights reserved.
Image #2 : ⓒ2024. LMNT all rights reserved.
Image #3 : ⓒ2024. LMNT all rights reserved.
Image #4 : ⓒ2024. LMNT all rights reserved.
Image #5 : ⓒ2024. LMNT all rights reserved.