Dheeraj Bangur diseinatzailearen Wellkaya Oinarrizko Funtzioa: Artatxiki Belar Gailetak

Dheeraj Bangur diseinatzailearen Wellkaya Oinarrizko Funtzioa: Artatxiki Belar Gailetak lana 2026 Brontzezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Ontziketa Diseinua Lehiaketa Kategorian.

BrontzeOntziketa· 2026

Wellkaya Oinarrizko Funtzioa: Artatxiki Belar Gailetak

diseinatzailea: Dheeraj Bangur

Bezeroa: Brandsthan

Brontzezko Saria A' Design Award Irabazlea Ontziketa Kategorian

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Egiaztatutako Sari Irabazlea

#178726 Sariaren Egoera Egiaztatu

Webgunea Bisitatu A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Wellkaya Oinarrizko Funtzioa: Artatxiki Belar Gailetak Diseinuari Buruz

Liburuaren Testua: Ontziratze-sistemak belarren onura funtzionalak komunikatzen ditu tipografia-hierarkia argi baten eta informazioaren antolaketa egituratu baten bidez. Hiru aldaerak kolore-kodetze kontrolatuaren, sareta-lerrokatze koherentearen eta ezagutza azkarrerako ikonografia trinkoaren bidez bereizten dira. Landare-grabatu zaharkituek belarren jakintza tradizionala aipatzen dute, konposizio soilduek txikizkako inguruneetan irakurgarritasuna mantentzen duten bitartean. Xehetasun neurtuak argitasuna eta koherentzia bermatzen ditu. Diseinuak erreferentzia kulturalak egitura garaikidearekin orekatzen ditu, irakurgarritasuna eta bereizketa ziurtatuz.

Aintzatespena

Brontzezko Saria A' Design Award Sariari Buruz

Wellkaya Oinarrizko Funtzioa: Artatxiki Belar Gailetak Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Wellkaya Oinarrizko Funtzioa: Artatxiki Belar Gailetak oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Wellkaya Oinarrizko Funtzioa: Artatxiki Belar Gailetak beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: Wellkaya Millets Herbal Cookies presents a holistic packaging system that integrates ayurvedic knowledge with contemporary typographic structure and clear iconography. Each variant Medho for brain support, Tejo for digestive balance, and Ojivo for immunity, is distinguished through a structured hierarchy and functional communication. Vintage herbal engravings and agricultural references reinforce authenticity, while eco-conscious material choices support sustainability. The design achieves commercial clarity and cultural depth within a cohesive visual framework.
Neurriak eta Ontziratzea: 174 mm x 60 mm x 198 mm
Etiketak: Wellkaya, Herbal Cookies, Tejo, Medho, Ojivo, Ayurvedic Cookies, Healthy Cookies
Produkzio Teknologia: The packaging is produced using 350 GSM premium-grade paperboard for structural strength and a luxury hand-feel. Selective UV embossing highlights the product name and herbal ingredients, while gold foiling is applied to the brand logo and “Millets Herbal Cookies” for refined visual balance. Inside, a metallic organic-texture paper pouch is used for each set of two cookies to preserve freshness. The outer pouch features a custom WellKaya pattern, ensuring brand continuity and premium shelf appeal.
Diseinu Erronka: The main challenge was balancing wellness credibility with a premium visual language without making the product feel medicinal or overly decorative. Internally, the brand needed to respect traditional Ayurvedic values while appealing to modern consumers. Externally, limitations of paper strength, foiling precision, and UV embossing alignment required multiple production trials. Regulatory clarity, shelf readability, and cost control were also key obstacles. These challenges were resolved through material testing, simplified layouts, and refined finishing techniques that ensured both beauty and practicality.
Ikerketa: This project is based on qualitative and exploratory research aimed at creating premium yet approachable wellness packaging. The objective was to balance functionality, trust, and visual appeal. The methodology included market study, material testing, and user experience mapping. Data was gathered through shelf audits, competitor reviews, material sampling, and print trials. Health-conscious consumers and retail environments were observed. The results showed improved clarity, usability, and perceived value. Key insights revealed that subtle luxury enhances trust. The research positively impacted brand positioning, shelf presence, and user engagement in real market conditions.
Inspirazioa: The inspiration emerged from examining how ancient ayurvedic formulations addressed cognition, vitality and balance. By studying ayurvedic principles and manuscripts alongside current dietary trends and unhealthy lifestyles, the project reimagines classical wisdom through a modern design framework, offering a healthier snacking alternative aligned with todays lifestyle.
Proiektuaren Iraupena: The project started in April 2025 in Jaipur and finished in June 2025 in Jaipur.
Eragiketa Fluxua: The outer box opens smoothly to reveal neatly packed inner pouches, making the experience clean and intuitive. Each pouch contains two cookies, ensuring portion control and freshness. The inner pack is easy to tear, keeping the cookies crisp. Clear product naming and ingredient highlights guide the user instantly. The design flows from outer pack to inner pouch, creating a satisfying, hygienic, and premium unboxing experience that performs better in daily use and storage.