Khalinur Marupova diseinatzailearen Ruh Oinarrizko Funtzioa: Korporazio Identitatea

Khalinur Marupova diseinatzailearen Ruh Oinarrizko Funtzioa: Korporazio Identitatea lana 2026 Brontzezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Lehiaketa Kategorian.

BrontzeGrafismoa· 2026

Ruh Oinarrizko Funtzioa: Korporazio Identitatea

diseinatzailea: Khalinur Marupova

Bezeroa: You Are Art

Brontzezko Saria A' Design Award Irabazlea Grafismoa Kategorian

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Egiaztatutako Sari Irabazlea

#178744 Sariaren Egoera Egiaztatu

A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Ruh Oinarrizko Funtzioa: Korporazio Identitatea Diseinuari Buruz

Liburuaren Testua: Ruh kultura sustraidun kirol eta bizimodu identitate bat da, mugimenduan, naturan eta bizimodu kontzientean inspiratua. Logoak gizakiaren bidaia sinbolizatzen duen labirinto forma bat, identitatea eta ondarea aipatzen dituzten hatz-marken elementuak, eta Kazakhstango mendi-formazioek eraginiko marra tipografikoak biltzen ditu. Sistemak ondarea eta modernitatea orekatzen ditu eskalagarria den hizkuntza bisual baten bidez, esperientzia indibiduala memoria kolektiboarekin lotuz, marka-presentzia berezi eta jasangarri bat sortuz.

Aintzatespena

Brontzezko Saria A' Design Award Sariari Buruz

Ruh Oinarrizko Funtzioa: Korporazio Identitatea Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Ruh Oinarrizko Funtzioa: Korporazio Identitatea oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Ruh Oinarrizko Funtzioa: Korporazio Identitatea beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: Ruh is a culturally rooted sports and lifestyle identity system built on the idea that human strength originates from the land. Everything we consume grows from the earth, and this natural energy becomes part of human movement and physical expression. Inspired by the mountains of Kazakhstan, the identity translates this philosophy into a contemporary visual language reflecting strength, balance, and motion. Rather than serving as a decorative reference, Ruh functions as a scalable system where cultural meaning is embedded into structure, allowing the identity to adapt across applications and extend from sportswear into everyday life.
Neurriak eta Ontziratzea: Ruh is a fully scalable identity system designed for use across apparel, packaging, print, digital platforms and spatial applications. The modular grid ensures consistent reproduction across sizes and materials.
Etiketak: Ruh, cultural identity, sportswear branding, lifestyle branding, Kazakh heritage, tamga symbolism, labyrinth concept, topographic design, modular identity system, contemporary brand system
Produkzio Teknologia: The identity was developed using vector-based construction, grid systems and iterative form exploration. Topographic line studies and symbolic abstraction techniques were used to translate traditional forms into scalable contemporary graphics. Files are prepared for high-resolution digital and print production.
Diseinu Erronka: The primary challenge was translating culturally sensitive ancestral symbolism into a modern sports and lifestyle identity while maintaining authenticity and clarity. The process required balancing organic forms with structured geometry, ensuring both emotional resonance and functional adaptability within a global market context.
Ikerketa: The research focused on transforming a culturally rooted Kazakh brand into a contemporary identity while preserving its cultural code. The key challenge was maintaining authenticity while ensuring clarity, scalability, and global readability. The study combined analysis of traditional symbolic structures with the exploration of Kazakh mountain forms and topographic patterns. These insights informed the development of a modular identity system that translates cultural meaning into a structured, adaptable visual language suitable for international expansion.
Inspirazioa: Ruh translates Kazakh mountain topography and ancestral symbolic systems into a contemporary visual identity. Rooted in the concept of inner spirit, the project explores how landscape, memory, and inherited cultural logic can be transformed into a structured design language. Inspired by natural formations and tamga symbolism, the identity reflects continuity, movement, and inner strength within a modern global context.
Proiektuaren Iraupena: The project was developed in 2025 between Kazakhstan and Los Angeles. It combines cultural research rooted in Kazakh heritage with contemporary design methodologies studied in the United States.
Eragiketa Fluxua: The Ruh identity functions as a modular visual system adaptable across apparel, print, digital and environmental applications.

The symbol, grid structure and motion-inspired graphic elements create a consistent rhythm across touchpoints. The system ensures recognizability while allowing flexibility in scale, composition and material use. It is designed to support brand storytelling through pattern expansion, movement-based compositions and layered visual narratives.