Mateus Matos Montenegro diseinatzailearen Cafe Tunico Markaren Diseinua

Mateus Matos Montenegro diseinatzailearen Cafe Tunico Markaren Diseinua lana 2020 Brontzezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Lehiaketa Kategorian.

BrontzeGrafismoa· 2020

Cafe Tunico Markaren Diseinua

diseinatzailea: Mateus Matos Montenegro

Bezeroa: Café Tunico

Brontzezko Saria A' Design Award Irabazlea Grafismoa Kategorian

11,689

Egiaztatutako Sari Irabazlea

#89224 Sariaren Egoera Egiaztatu

Ikusi portfolioa Webgunea Bisitatu A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Cafe Tunico Markaren Diseinua Diseinuari Buruz

Familiaren historia itzultzen duen marka. Kafea, familia, 7 haur eta Tunico jauna. Hauek dira istorio honen zutabeak, eta hori da logoak itzultzen duena. Kafearen diseinuak i dot ordezkatzen du i dot; bideraezina den kapelua Tunico jauna irudikatzen du; tipografiak familiaren tradizioa eta kafea ekoizteko eskulan modua irudikatzen ditu. Zigilu baten diseinua da marka azkar identifikatzea hainbat tokitan eta objektuetan T erabilita, Tunicoren hasierako letra, bere txapela eta inguruan dituen 7 aleak erabiliz, bere lurraldeetako ondarea pasatu zitzaion 7 seme-alabak ordezkatuz. laboreak.

Aintzatespena

Brontzezko Saria A' Design Award Sariari Buruz

Cafe Tunico Markaren Diseinua Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Cafe Tunico Markaren Diseinua oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Cafe Tunico Markaren Diseinua beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: Gratitude germinated in the heart of the family. Even after Seu Tunico, the patriarch, divided his land among his seven sons, they remained there, their feet planted and engaged in the care of the land that helped raise them. Moreover, it is with all this love and affection that, after 100 years of hard work and experience, they have decided to take the coffee they plant directly to the table of other families, with the brand that translates their story. A coffee made by those who are proud to do what they love. Coffee, family, 7 children and Mr. Tunico Lucas. These are the pillars of this story, and that's what the logo translated into. The coffee design discreetly replaces point i. The inseparable companion hat represents Mr. Tunico. Typography represents the whole family tradition and the artisanal method of coffee production. A seal is a way of identifying the brand quickly and can be applied to various places and objects. In it we use the T, initial letter of Tunico, with his hat, which always accompanies him, and the grains around, representing the 7 children to whom he passed the legacy of his lands and crops.
Neurriak eta Ontziratzea: The packages are filled with roasted coffee and coffee beans, ranging from 250g, 500g and 1kg each. The business cards have standard measures of 5cm x 9cm closed, with a fold.
An institutional film was created for the brand with placement in social media in FullHD.
Etiketak: Brand, logotype, coffee, design, packaging, brazil, arabia, handcraft, craft, family made, 100%, 100 years, handmade
Produkzio Teknologia: For the Cafe Tunico brand project, were used a variety of materials in the applied parts. Packaging with aluminum inner lining and screen printing in CMYK and a golden Pantone. Special business cards for sellers with printed price lists, billboards and banners. Special packaging is being developed for the brand's premium version on kraft paper with silkscreen, vinyl sticker and a special seal on hot wax.
It was created and produced a film for online placement on social media, filmed on the farm and with Mr. Tunico and his wife.
Diseinu Erronka: The roots of the family were built through the coffee. As a child, Mr. Tunico dealt with the planting. Time passed, the family growing, and the coffee was still there, firm and strong. It is more than a seed, it is the translation of all this union. And now, the coffee will not only be produced there, it will be packed and will come to the table of other families.
So bringing all these references was our biggest challenge.
Ikerketa: A market research was done to diagnose the most common and generic design styles so that the brand could differentiate itself in a strong and coherent way.
Inspirazioa: The inspiration for this project came from family history and its intrinsic relationship with coffee. Mr. Tunico's grandparents planted the seed that gave rise to the love of coffee. Generations of their families are fruits of this passion. It was with all this love and affection that, after 100 years of hard work and experience, decided to bring the family coffee to all Brazilians. A coffee made by those who are proud to do what they love. 100 years of family, 100% artisan coffee.
Proiektuaren Iraupena: February 2018 to may 2019
Eragiketa Fluxua: The brand have a design that brings tradition of the family in its core, but imposes itself as a modern and current brand, Because of it, it attracts the target audience, as well as establishing itself as a brand of quality and strong in the acting market, with fantastic results in a very short time.
Irudi Kredituak: Image credits to Mateus Matos Montenegro and Avalanche Vitória.
Video credits to Mateus Matos Montenegro and Avalanche Vitória.