Hong Kong Trade Development Council diseinatzailearen Hong Kong Houseware Fair 2019 Ekitaldiaren Instalazioa

Hong Kong Trade Development Council diseinatzailearen Hong Kong Houseware Fair 2019 Ekitaldiaren Instalazioa lana 2020 Zilarrezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Ekitaldi eta Gertaera Diseinua Lehiaketa Kategorian.

ZilarEkitaldia· 2020

Hong Kong Houseware Fair 2019 Ekitaldiaren Instalazioa

diseinatzailea: Hong Kong Trade Development Council

Bezeroa: Hong Kong Trade Development Council

Zilarrezko Saria A' Design Award Irabazlea Ekitaldia Kategorian

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Webgunea Bisitatu A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

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Diseinua

Hong Kong Houseware Fair 2019 Ekitaldiaren Instalazioa Diseinuari Buruz

2019ko Hong Kongeko Etxeko Tresnen Azoka Hong Kongeko Kongresu eta Erakusketa Zentroan egindako merkataritza azoka baterako sortutako ekitaldi diseinua da. Diseinuak hiru eremu hartzen ditu: sarrerako atarian dagoen harrera instalazioa, erakusketa aretorako sarrera tratamendua eta joeren aurreikuspena erakusteko tarte independente bat. Harrera instalazioak 30 metro koadro eta 5 metroko altuera ditu, eta LED pantaila handi bat barne hartzen du. Materialen artean berrerabil daitekeen aluminio sistema bat, LED zerrenda argiak, panel akrilikoak eta karpeta biodegradagarria daude. Industriaren joeren txostenetik hartutako koloreek eta formek hiru eremuak lotzen dituzte.

Aintzatespena

Zilarrezko Saria A' Design Award Sariari Buruz

Hong Kong Houseware Fair 2019 Ekitaldiaren Instalazioa Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Hong Kong Houseware Fair 2019 Ekitaldiaren Instalazioa erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Hong Kong Houseware Fair 2019 Ekitaldiaren Instalazioa jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Diseinuaren Atzean

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Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: To uplift the image 3 areas were provided by the event organiser inside the Convention and Exhibition Centre building for the 2019 Hong Kong Houseware Fair. First, a welcome installation at the venue’s entrance foyer, followed by an entrance treatment for the exhibition hall entry, then a separate trend forecast display showing 4 future predictions from the industry’s research report.
Neurriak eta Ontziratzea: The welcome signage 30m2 x 5m high consisted of a large 3mm pitch LED screen. The materials include reusable aluminium system, LED stripe lights, acrylic panels, metal section structure, digital print, black sticker finish, vinyl graphics and biodegradable carpet. Similar materials were applied for the 16 square meters hall entry treatment. The trend display was built with bespoke cladding, furniture, images and visually curated products to reflect the individual trends forecast displays.
Etiketak: Trade, Hong Kong, Houseware, Installation, Welcome, Signage, Exhibition, Design, Organiser, Fair, Trend Forecast, Central Display
Produkzio Teknologia: A 30m2 x 5m high welcome installation consists of a large LED 3mm pitch screen. Other materials used include reusable aluminium structural system, LED stripe lights, black sticker finish, acrylic panels, digital print, vinyl graphics and biodegradable carpet. The same material specification was applied for the hall entry treatment and trend display area. All constructions and bespoke furniture were tested offsite for quicker reassembly and lit during the 3 days onsite timeline.
Diseinu Erronka: Besides an onsite production of only 3 days, another challenge was finding a design concept to reflect the industry trend and stimulate the visitors. Since the 3 areas provided at the fair were far apart from each other, a common visual thread was required. The solution was to borrow elements from the trend forecast to develop an overarching concept for the 3 spaces provided by the organiser.
Ikerketa: The research began with analysing the trend forecasts for the houseware industry. To relate the theme to this industry, a series of abstract interior settings were built under the Living Art concept for the welcome installation and entrance treatment. Selected colours, textures and lighting elements were taken from the trend forecast reports. This ensured a subconscious form of connection between the first two installations and the separate trend display area located at the concourse.
Inspirazioa: Inspiration for both the welcome installation and exhibition hall entrance treatment derived from the official houseware industry tend report. From this, a selection of bold colours finishes and lit outline framework was chosen to produce a language of abstract interior settings. Subsequently, a separate trend display area edited images, materials, bespoke furniture and selected products to form the 4-physical interpretation of the industry’s trend forecast.
Proiektuaren Iraupena: The 2019 Hong Kong Houseware Fair project duration was 3 months from initial briefing to onsite completion. It was located at the Hong Kong Convention and Exhibition Centre in Wan Chai, Hong Kong and the event ran for 3 days starting from the 20th until 23rd of April 2019.
Eragiketa Fluxua: The flow was a challenge as each area offered for the new design was spread out and an aesthetic link was required to draw the attention of the visitors. Therefore, the welcome installation and entrance treatment’s art direction reflected elements of the main trend display area. This provided a subliminal connection between all 3 spaces and helped elevated the aesthetics of the organisers work at the event.