Donggyun Kang diseinatzailearen Sincha-Man Nortasun Korporatiboa

Donggyun Kang diseinatzailearen Sincha-Man Nortasun Korporatiboa lana 2020 Brontzezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Lehiaketa Kategorian.

BrontzeGrafismoa· 2020

Sincha-Man Nortasun Korporatiboa

diseinatzailea: Donggyun Kang

Bezeroa: Sinchaman

Brontzezko Saria A' Design Award Irabazlea Grafismoa Kategorian

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Egiaztatutako Sari Irabazlea

#91597 Sariaren Egoera Egiaztatu

Webgunea Bisitatu A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Sincha-Man Nortasun Korporatiboa Diseinuari Buruz

Sincha-Man auto-alokairu eta errentamendu-zerbitzu txiki baterako sortutako nortasun korporatiboko programa da. Nortasuna heroi-pertsonaia baten inguruan eraikita dago, heroiak beren sinboloengatik ezagunak baitira. Urdin hotzeko lerroz marraztutako ilustrazioek, ikonoek, sinboloek eta tipografiak zintzotasuna, konfiantza eta abiadura adierazten dituzte. Heroi baten halo bat iradokitzen duen motibo batek gaia indartzen du. Elementu berak modu koherentean aplikatzen dira online zein offline euskarrietan. Nortasunak marka berriari ezagutzarritasun handia eta itxura ona ematea du helburu, merkatu jendetsu batean.

Aintzatespena

Brontzezko Saria A' Design Award Sariari Buruz

Sincha-Man Nortasun Korporatiboa Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Sincha-Man Nortasun Korporatiboa oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Sincha-Man Nortasun Korporatiboa beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: Sinchaman is a small-scale brand that provides a car-lease&rental service started from a one-man business. In the situations of the saturated market, preoccupancy of large companies and the importance of economy of scale, we judged that implanting strong recognition and favorable impression to customers are important to enter the market and establish itself successfully as a new brand. Building only one strong brand image from brand naming to identity was demanded to establish that.
Neurriak eta Ontziratzea: Design elements are consistently communicated via a variety of contact media, both online and offline, that is perceived as a unique brand experience that only the 'Sinchaman' can offer.
Etiketak: Sinchaman, CI, BI, Corporate Identity, Brand Identity
Produkzio Teknologia: Illustrations that symbolize honesty, trust, and power of quickness, motifs that symbolize hero's halo effect, cool blue line colors, icons, symbols, and typography intuitively convey the pride and mindset of the 'Sinchaman' for the rental &lease service he wants to offer his customers.
Diseinu Erronka: The brand Sinchaman understands difficulties customers suffer and the situation of the market,
and it deduces tone and manner that leads the brand to resolve them.
Ikerketa: We need to convey the strong image to enter the competitive market.
Through the hero based on the brand core values, we set a strategy of personifying the brand image to step close to customers friendly and leave a strong impression.
Inspirazioa: Lots of heroes have their own symbols, and people recognize them by their symbols. Sinchaman also enables people to recognize Sinchaman by the symbol.
Proiektuaren Iraupena: The project started in December 2018 and finished in March 2019 in Republic of Korea.
Eragiketa Fluxua: Sinchaman is a car rental service brand that works with the right mind-set in the competitive and complex market of car rental service. provides guides which are kind as bright light to customers who have difficulty from a complicated procedure of car rental service, and thinks honest quotation and sincere movement is the fastest way of service for customers. wishes to be remembered for a long time as a brand that gives strong faith in the confusing market with information overload.
Taldekideak: Creative director : Donggyun Kang
Creative director : Yangji Kim
Designer : Saea Kang
Designer : Jeesun Yim
Designer : Heejin Um
Designer : Habin Ku
Designer : Inhwa Song
Developer : Yumin Kim