Unto diseinatzailearen Unto Communication Tool Nortasun Korporatiboa

Unto diseinatzailearen Unto Communication Tool Nortasun Korporatiboa lana 2020 Burdinazko Saria A' Design Award sari ospetsuaren irabazle bikaina da Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Lehiaketa Kategorian.

BurdinaGrafismoa· 2020

Unto Communication Tool Nortasun Korporatiboa

diseinatzailea: Unto

Bezeroa: Unto

Burdinazko Saria A' Design Award Irabazlea Grafismoa Kategorian

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Egiaztatutako Sari Irabazlea

#92669 Sariaren Egoera Egiaztatu

Webgunea Bisitatu A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Unto Communication Tool Nortasun Korporatiboa Diseinuari Buruz

Unto Communication Tool nortasun korporatiboko sistema bat da, partekatu daitekeen izen-txartel baten inguruan eraikia. Txartelak 9 bider 5,4 zentimetro neurtzen ditu eta kontaktu-informazio bera bi aldiz darama, bloke bat bestearen gainean buruz behera inprimatuta. Ebakidura perforatu batek bi blokeak banatzen ditu, txartela erdibitan zatitu ahal izateko. Titularrak zati bat gordetzen du eta bestea ematen du, txartel bakar batek bigarren kontaktu bat ere iristea ahalbidetuz. Nortasunak, gainera, egunkari-paperezko liburuxka bat eta paketatzeko erabiltzen den plastiko burbuiladun inprimatua ere biltzen ditu.

Aintzatespena

Burdinazko Saria A' Design Award Sariari Buruz

Unto Communication Tool Nortasun Korporatiboa Burdinazko Saria A' Design Award irabazlea da, ondo diseinatutako sorkuntzetatik espero diren eskakizun profesional eta industrialak betetzen dituzten diseinu onei ematen zaien aitorpen prestijiotsua. Burdin-mailako irabazleek beren sortzaileen trebetasun handia, espezializazio handia, adituen ulermena eta sormen-gaitasuna erakusten dituzte. Unto Communication Tool Nortasun Korporatiboa oso estimatua, miretsia eta maitea den sorkuntza izatea espero da, praktikoa eta berritzailea dena. Burdinazko Saria A' Design Award irabazi duen diseinu honek sektoreko praktika onenak integratzen ditu eta know-how-ari eta talentuari lotutako ezaugarri tekniko gaituak ditu. Unto Communication Tool Nortasun Korporatiboa zehaztasunagatik errespetatua den lana da, eta mundua leku hobea egiten laguntzen duten bizi-kalitatearen hobekuntzak eskaintzeko diseinatua dagoena.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: Name cards and product wrapping have been necessary assets for individuals and brands to take on with a dash of their individuality. The team explores not only the graphics that go on but the functional limitations. Returning the essential function of a name card, which is connecting, by suggesting the card to be split into two and encouraging the user to keep one and share one, the design aims to increase the connections that one name card can make, and one social networking scene could offer.
Neurriak eta Ontziratzea: Name card 9cmx5.4cm, Newsprint A3, Bubble wrap 5 ft. long x 12 in. wide x 5in, Perforated every 12in. A thick layer of film with a bubble on one side, the other side custom print pattern.
Etiketak: Name card, branding identity, sharable name card, experiential branding, customizable wrapping, six degrees of separation, second degree connection design
Produkzio Teknologia: UV print method for translucent white on black ink, die-cut perforated line, UV print on the external layer of bubble wrap.
Diseinu Erronka: The challenge here is trying to express the brand identity of experimental design, not only using graphics as communication but as a psychological medium that leads to action. The team decided to play with user experience and the intuition to tear along a perforated line and the satisfaction of it. And to weave together a visual recognition of brand identity using minimal elements, so that it may be distinctive but does not overpower the focus of user experience.
Ikerketa: The theory of Six Degrees of Separation navigates as the primary concept in design thinking. In a world of 7 billion people, it seems that we are all connected by six or fewer acquaintances. And since internet networking has widely expanded our online acquaintances, the six people is lowered to four. Using the ancient way of advertising, word of mouth, this first-degree connection who received the name card is encouraged to extend the relationship to a second. Inspired to increase the connections that one name card can make, or one social networking scene could offer.
Inspirazioa: Like many others, the brand identity is an opportunity for the business to introduce themselves from the very first interaction, for example, by handing out a name card. And for this design studio, they would like to communicate their brand language, through challenging ways of experiencing such traditional communicative tools, name card, flyer, and wrapping paper by amplifying its function and introducing new user experiences.
Proiektuaren Iraupena: The project started in July till September 2019, in Taipei.
Eragiketa Fluxua: The info on the card is in a dense paragraph format, presented twice, one upside down on top of another, a perforated line subtly parts the two paragraphs, encouraging the reader to tear apart for a more convenient read. The user is then encouraged to give out the other half of the card. One side of the card shows a full paragraph as if orally making a self introduction, the opposite side is highlighting only the necessary. The flyer is a traditional newsprint form, where as the bubble wrap, versatile for packaging purposes, use the patterned brand name to fill the receiver info.
Taldekideak: Ming Hsi Chou
Ching Yi Angela Chang
Irudi Kredituak: Image#1: Ming Hsi Chou, creator, 2019, Image#2: Ming Hsi Chou, creator, 2019. Image#3: Ching Yi Chang, creator, 2019. Image#4: Ching Yi Chang, creator, 2019. Image #5: Ming Hsi Chou, 3D artist, 2019.