Xiutao Fu diseinatzailearen The Moment 2020 Egutegia

Xiutao Fu diseinatzailearen The Moment 2020 Egutegia lana 2020 Urrezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Lehiaketa Kategorian.

UrreGrafismoa· 2020

The Moment 2020 Egutegia

diseinatzailea: Xiutao Fu

Bezeroa: Mattenai

Urrezko Saria A' Design Award Irabazlea Grafismoa Kategorian

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Egiaztatutako Sari Irabazlea

#93258 Sariaren Egoera Egiaztatu

A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

The Moment 2020 Egutegia Diseinuari Buruz

Momentuaren Egutegiak Txinako Eguzki Terminoen antzinako jakinduritik eta Bibliako Predikariaren Liburutik hartzen du inspirazioa. Gizarte modernoaren izaera ezegonkorrari buruz hausnartzea eta jendea urtaro bakoitza ezagutzera eta oraina estimatzera oroitaraztea du helburu. Diseinu berri honetan, hilabetea orriaren erdian inprimatzen da, eta datak gradientezko arku baten zehar antolatzen dira. Datak eta arkuak erdialdearen inguruan erlojuaren norantzan biratzen diren heinean, pixkanaka desagertzen doaz—paper gardentzaileari esker—eternitatea oraingo uneen serie batek osatzen duela adierazten duen ideia poetikoa evokatuz.

Aintzatespena

Urrezko Saria A' Design Award Sariari Buruz

The Moment 2020 Egutegia Urrezko Saria A' Design Award irabazlea da, lehen mailako, zoragarriak eta nabarmenak diren diseinuei ematen zaien aitorpen izugarri prestijiotsua. Urre-mailako irabazleak berrikuntzaz beteriko, ikuspegi handiko eta distiraz liluragarriak diren sorkuntzak dira, beren diseinatzaileen genioa, jakituria eta trebetasuna islatzen dutenak. The Moment 2020 Egutegia oso goraipatua, joera-markatzailea eta monumentala den asmakizuna izatea espero da, balio aurrekaririk gabea eskaintzen duena. Urrezko Saria A' Design Award irabazi duen diseinu hau proiektu ikusgarri eta errespetatua da, artearen, zientziaren, diseinuaren eta teknologiaren mugak oso onuragarriro zabaltzen dituena. The Moment 2020 Egutegia desira-sentimendu biziak sortzen dituen, grina pizten duen, sormena bultzatzen duen eta liluratzen gaituen lana da.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: Based on the concept of enjoying the moment, there is a new design expression to show dates in this project. Month is printed in the centre of the page while every date is shown on a gradient arc. Dates and arcs rotates clockwise around it and fade away due to the translucence of tracing paper, which poetically illustrates present and impending loss of time. The Chinese 24 solar terms and daily mottos are highlight of The Moment to strengthen concept and remind people to enjoy the moment.
Neurriak eta Ontziratzea: 185mm x 94mm x 46.5mm
Etiketak: Calendar, Chinese Twenty-four Solar Terms, Daily Motto, Enjoy The Moment, MATTENAI
Produkzio Teknologia: The Moment calendar is produced by high level printing and manufacturing technologies, including . The temperature and humidity were strictly control in the whole process of printing Color testing for pages of solar terms were carried out several rounds to ensure accuracy. Moreover, the high requirement of folding and binding ensures paper alignment for design excellence. The easily-torn line on each page provides a smooth user experience.
Diseinu Erronka: The first challenge is to present ancient wisdom about time in contemporary style and minimalism. Designer carefully design the layout of each page, which enable users clearly read the date and motto instead of being interrupted by information of another pages. Afterwards, it spends 6 months to test and choose parchment as final material of inside pages by comparing dozens of paper and considering transparency as well as producibility. The printing process must be dry to avoid the shape change of paper by high humidity.
Ikerketa: Enjoying the moment is a simple truth but easily forgotten, as well as the ancient wisdom of Chinese 24 Solar Terms. Therefore, it is a good chance to look back our cultural as the research background of this project. Designer collected images from ancient poetry of each solar term and chose tradition color to finish 24 illustrations about the Solar Terms. Moreover, many great classic in the world (such as Bible) are also worthy to learning, from which the daily motto on each page be selected.
Inspirazioa: Fast-paced lifestyle in China forces many people to race against the clock and brings anxiety more than accomplishment. However, we run to problems when we try to beyond the limitation of time. Everything has its own time and we should do things in proper time. The traditional Chinese 24 Solar Terms shows seasonal change to guide farm work and daily lives. The ancient wisdom inspired me to design a calendar, which could remind people to know the season, follow the time and enjoy the moment.
Proiektuaren Iraupena: The project started in August 2018 in Shanghai and finished in September in 2019 in Shanghai.
Eragiketa Fluxua: Tearing off a page means time has passed. Next translucent pages could be seen indistinctly just like the coming days. This interaction express that we could neither prolong the past nor touch the future. In other words, the only thing we really have is nowness, is now. In that case, we should enjoy the moment rather than regret for the irreversibility or worry about the uncertainty. The other interesting operation is that users could see rotation of the gradient arc when they jump calendar pages quickly (same principle as frame-by-frame animation). We live in the moment while time is infinite, but eternity is a series of moments.
Patenteak: Copyright belong to Shanghai Shapher Network Technology Co., Ltd, 2019
Taldekideak: Creative Director & Designer: Xiutao FU
Irudi Kredituak: Echo Chen, 2019