Taiyoon Lee diseinatzailearen Bomapp Marka Identitate Diseinua

Taiyoon Lee diseinatzailearen Bomapp Marka Identitate Diseinua lana 2020 Brontzezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Lehiaketa Kategorian.

BrontzeGrafismoa· 2020

Bomapp Marka Identitate Diseinua

diseinatzailea: Taiyoon Lee

Bezeroa: Bomapp

Brontzezko Saria A' Design Award Irabazlea Grafismoa Kategorian

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A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Bomapp Marka Identitate Diseinua Diseinuari Buruz

Bomapp aseguru-teknologiako enpresa baterako sortutako marka identitate diseinua da. Bomapp izenak boheom, aseguru esan nahi duen koreerazko hitza, eta map hitza konbinatzen ditu. Ikurrak, motibo grafikoek eta diseinu orokorrak besarkada ideia adierazten dute, marka identitatea indartuz. Logotipoak B letra dauka, urrezko proportzioa islatzeko marraztua. Geometria zehatza erabiltzen da konfiantza eta profesionaltasuna adierazteko, aseguru-industriaren oinarrizko balioak. Logotipoa kolore bakarrean agertzen da, urdinez edo zuriz, atzeko planoaren arabera.

Aintzatespena

Brontzezko Saria A' Design Award Sariari Buruz

Bomapp Marka Identitate Diseinua Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Bomapp Marka Identitate Diseinua oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Bomapp Marka Identitate Diseinua beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: Bomapp brand name is a combination of “boheom(insurance in Korean language) and “map”.
Symbol, motif graphics, and overall design conveys the image of "embrace", further strengthening the brand's identity.
Bomapp’s logotype includes the letter “B”, which is meticulously designed to reflect golden ratio.
We used mathematically accurate design to convey the image of trust and professionalism, which are the core value of insurance industry. Also, the initial letter symbol “B” implicitly carries the brand’s essence.
Neurriak eta Ontziratzea: The logo was designed in a combination with the Bomapp symbol, while being deployed in a single color of blue or white depending on the background. The symbol is used independently, while delivering the brand's identity through the combination with objets. The dimension of the basic form logo with a symbol was set out to be 7mm, with a minimum resolution of 72 dpi.
Etiketak: Bomapp , insurance, finance, branding
Produkzio Teknologia: Bomapp has been delivering its services including B2C, B2B, and other lines of businesses to its users through APP, PC-web, and offline media channels. We visualized Bomapp's new value and experience for users in order to provide consistent brand experience in terms of brand communication.
Diseinu Erronka: Intuitive representation of brand design with three keywords; simple, friendly, and smart. Making complex process easier to understand, while mitigating consumers' negative perception against insurance by maintaining kind tone and manner. To disperse the new design internally, we made guidelines for marketing, PR, and partnership department respectively to help them deliver the new design with consistency.
Ikerketa: Starting from the goal of tackling information asymmetry and achieving information accessibility, Bomapp aims to offer a BX that embraces each user's everyday experience. To that end, we provide new value and experience by getting closer to customer's daily life, explore uncharted service territories to rebuild consumer trust on insurance, and become a digital insurance platform of the future.
Inspirazioa: Bomapp is an insurtech startup that aims to provide solutions for information asymmetry of insurance market, which is causing consumer distrust and inconvenience.

By using Bomapp, a mobile distribution platform for insurance policy, people can easily purchase and check policies.

Bomapp's Easy Claim makes claiming much easier by reducing the entire process by half.
As a new player in the world's 7th largest insurance market, the message of trust, smart, innovation, and understanding along with
Proiektuaren Iraupena: 10.01.2019 - 09.04.2020 / Seoul, Korea
Eragiketa Fluxua: Bomapp logo implies the brand's design concept and core value.
The symbol conveys the idea of embracing everyday life. Combined with the brand name "Bomapp", the symbol conveys Bomapp's brand image by using combined logo as means of communication.
Taldekideak: Creative Director: Taiyoon Lee, BX Designer: Juhee Kim, Kyunghee Kim, CEO : JoonWoo Ryu, Vice-president : Okkyun Kim