Eataly Ginza Intérieur de restaurant par Uds Ltd.

Le design Eataly Ginza Intérieur de restaurant par Uds Ltd. est un lauréat très estimé du prestigieux 2022 A' Design Award d'Argent dans la catégorie Design d'Intérieur.

ArgentIntérieur· 2022

Eataly Ginza Intérieur de restaurant

par Uds Ltd.

Client : EATALY Asia Pacific, LTD.

Lauréat du A' Design Award d'Argent dans la catégorie Intérieur

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Couleurs

Le Design

À propos de Eataly Ginza Intérieur de restaurant

Eataly Ginza est un espace intérieur regroupant restaurant, marché et café, situé au sixième étage de Ginza Six, un complexe commercial du quartier de Ginza, à Tokyo. Le design s'inspire du concept de l'Eataly Garden. La surface totale de 1000 mètres carrés est organisée comme un ensemble de petites boutiques, avec un éclairage évoquant des réverbères, des plantations et des bancs. Les cloisons horizontales sont réduites au minimum et le plafond est laissé apparent, tandis que les changements de revêtement de sol délimitent les différentes zones. Un bar central rappelle une place de village italienne. L'agencement en jardin invite les visiteurs à entrer en toute simplicité et à s'y attarder confortablement.

La Reconnaissance

À propos du A' Design Award d'Argent

Eataly Ginza Intérieur de restaurant est lauréat de l'A' Design Award d'Argent, une reconnaissance énormément prestigieuse décernée à des designs haut de gamme, superbes et impressionnants. Les lauréats Argent sont des œuvres tout à fait brillantes et extrêmement créatives qui illustrent l'expertise, le talent et la perspicacité remarquables de leurs concepteurs. Eataly Ginza Intérieur de restaurant est censé être une œuvre merveilleuse, une vitrine de savoir-faire, remarquablement professionnelle et profondément innovante. Ce design lauréat de l'A' Design Award d'Argent est une invention très notable et admirée, qui sert l'art, la science, le design et la technologie et en repousse les limites. Eataly Ginza Intérieur de restaurant est une création très enviée qui éveille les désirs, apporte des sentiments positifs et suscite émerveillement et étonnement.

Les coulisses du design

Dossier de presse

Crédits, membres de l'équipe et détails techniques fournis par le designer.

Propriétés Uniques: "Eataly Ginza" was designed to be a bright, green space with a series of small stores to represent the "Eataly Garden" concept. This allows people to feel more at ease stepping into the store and allows many people to experience the values that Eataly has cherished.
Dimensions & Emballage: The total floor area is 1000 square meters.
Mots-Clés: Restaurant, Eataly, Ginza, Ginza Six, Market, Italian
Technologie de Production: The entire store is divided into several zones, but to create a sense of spatial expansion, we devised a zoning plan with as few horizontal partitions as possible to create a unified space and separate flooring materials. The ceiling is skeletonized, and streetlights of the same design are placed throughout the space to create a sense of unity. Only the backside of the thorne has louvers on the ceiling, creating a calm space that resembles a semi-outdoor space.
Défi de Conception: Since this was a renovation project, it was difficult to achieve consistency between the drainage and other facility plans and the zoning plan to express Eataly. In addition, Eataly around the world has a more mixed store and restaurant area, but we thought this would not fit in Japan, so we challenged ourselves to find a way to express Eataly in Japan by loosely partitioning the space with aisle widths and plantings while making it look as if it were a mixed space.
Recherche: By inspecting Food Hall mobile stores around Japan and examining plans for Eataly stores around the world, we were able to create a plan that expresses the qualities of Eataly while at the same time being suitable for the Japanese. We gathered images reminiscent of parks and plazas and integrated them with the existing Eataly design to further express the concept.
Inspiration: Ginza is one of Japan's leading downtown areas and one of Tokyo's most exclusive commercial districts. "Eataly Ginza" was planned to be located on the 6th floor of "Ginza Six", a commercial facility in such a district of Ginza.
Most of the 6th floor is occupied by "Tsutaya" Japan's largest bookstore, and visitors to the 6th floor are intended to visit the "Tsutaya Bookstore".
This "Tsutaya Bookstore" was designed based on the concept of a back alley, and the space configuration expresses an empty alleyway, just as the concept suggests.
Therefore, the concept of Eataly is "Eataly Garden" and rather than forcibly separating it from the Tsutaya, which is the center of the 6th floor, the plan is to integrate the two so that a rich "Garden" spreads beyond the alleyway.
The store layout, which looks like a collection 1of small stores reminiscent of a garden, streetlight-like lighting, plantings, benches, and other features were designed so that visitors to Eataly can spend their time comfortably and on their way.
The goal of Eataly is to convey the importance of rich food experiences to as many people as possible.
Durée du Projet: It started in July 2020 on the 6th floor of "Ginza Six" a commercial facility located in Ginza, Tokyo, and opened on August 25, 2021. This will be Eataly's first store in Japan with an area of approximately 1,000 square meters, and compared to previous stores in Japan, it is the store that offers the best experience of Eataly's stated concept.
Flux Opérationnel: Guests can enjoy the richness of Italian produce at restaurants, bars, markets, and cafes as they walk through the park.
The central bar is inspired by the cheerful town square in Italy where friends and family gather daily to enjoy wine and antipasto.
Glass cases are lined with a variety of small plates, and you can enjoy aperitivo with cocktails and wine at any time of the day.
Brevets: Uds Ltd. + Eataly Asia Pacific, Ltd.
Membres de l'Équipe: Interior Design: Uds Ltd. Keiichi Ito, Ryo Okada
Crédits Images: #1: Photographer Nacasa & Partners Inc. , 2021
#2: Photographer Nacasa & Partners Inc. , 2021
#3: Photographer Nacasa & Partners Inc. , 2021
#4: Photographer Nacasa & Partners Inc. , 2021
#5: Photographer Nacasa & Partners Inc. , 2021