Good Life by Gina Cosmétiques par Antonia Skaraki

Le design Good Life by Gina Cosmétiques par Antonia Skaraki est un lauréat très estimé du prestigieux 2025 A' Design Award de Bronze dans la catégorie Design d'Emballage.

BronzeEmballage· 2025

Good Life by Gina Cosmétiques

par Antonia Skaraki

Client : A|S Strategy, Branding & Communication

Lauréat du A' Design Award de Bronze dans la catégorie Emballage

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Lauréat Vérifié

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Couleurs

Le Design

À propos de Good Life by Gina Cosmétiques

L'emballage du sérum incarne l'alliance harmonieuse entre la nature et la science, symbolisée par le symbole alchimique grec du sel, représentant la purification. Avec une composition naturelle remarquable, le design reflète la pureté du produit et son lien avec la terre. Inspiré par la vitalité du soleil et les teintes du sérum lui-même, le logo rayonne d'un cercle de lumière captivant, symbolisant le soleil, le visage et la terre. L'emballage exprime la philosophie grecque holistique, fusionnant des éléments issus des graines, fleurs, racines et fruits, transmettant l'essence de la transformation et l'énergie de la vie.

La Reconnaissance

À propos du A' Design Award de Bronze

Good Life by Gina Cosmétiques est lauréat de l'A' Design Award de Bronze, une reconnaissance hautement prestigieuse décernée à des designs remarquables qui se distinguent par leur créativité, leur ingéniosité et leur sagacité. Les lauréats Bronze sont des artefacts amplement habiles et d'une créativité frappante, qui authentifient la vaste expérience, l'imagination et l'ingéniosité de leurs concepteurs. Good Life by Gina Cosmétiques est censé être un objet très estimé, admiré et chéri, remarquablement professionnel et innovant. Ce design lauréat de l'A' Design Award de Bronze intègre les meilleures pratiques de l'art, de la science, du design et de la technologie, et est excellent par son souci du détail. Good Life by Gina Cosmétiques satisfait admirablement les besoins, touche les désirs, charme les sentiments et attire la curiosité.

Les coulisses du design

Dossier de presse

Crédits, membres de l'équipe et détails techniques fournis par le designer.

Propriétés Uniques: "The Serum" pack is a fusion of nature and science, represented by the alchemical symbol "Θ" for salt, which signifies purification. Its 99.69% natural content is reflected in the design’s purity and simplicity, while the pack itself is 100% recyclable, emphasizing sustainability. The radiant circular logo symbolizes the sun, face, and earth, uniquely capturing the holistic Greek philosophy. This design emphasizes transformation, linking the elements of nature with modern skincare innovation.
Dimensions & Emballage: Box dimensions, 66mm x 42mm x 152mm
Mots-Clés: Serum, cosmetics, life, glass, case, sustainable.
Technologie de Production: The design of "The Serum" packaging was crafted using a combination of sustainable materials, including recycled paper and biodegradable plastics, ensuring environmental responsibility. We employed digital prototyping to visualize concepts rapidly and utilized 3D printing for physical models, allowing us to assess ergonomics and aesthetics effectively. Techniques such as user-centered design and iterative testing guided our process, incorporating valuable feedback from focus groups. This methodology ensured that every element, from the vial to the box, harmonized in both functionality and visual appeal, enhancing user experience while minimizing ecological impact.
Défi de Conception: The hardest part of this design activity was balancing aesthetics with functionality and sustainability. While we aimed to create an elegant and visually striking package for "The Serum," we also faced challenges in selecting eco-friendly materials that could protect the serum effectively. Additionally, ensuring that the design resonated with target users while meeting their practical needs required extensive iterations and feedback. Striking this balance between beauty, usability, and environmental responsibility was a complex process that demanded careful consideration and creative problem-solving.
Recherche: The packaging design for "The Serum" reflects a comprehensive design research process dedicated to enhancing user experience. We conducted qualitative research to understand consumer perceptions and needs regarding skincare products. The aim was to create a packaging solution that is both visually appealing and functional.
We employed user interviews, competitive analysis, and focus groups to gather diverse perspectives. Techniques included surveys, prototyping, and usability testing; tools like Adobe Photoshop and Adobe Illustrator were utilized for design mock-ups. Our target participants included skincare enthusiasts and industry professionals. The research revealed preferences for sustainable materials and elegant aesthetics. We discovered that packaging significantly influences purchasing decisions, prompting a design that merges luxury with eco-friendliness.
This approach not only elevates The Serum's market position but also promotes sustainable practices in the beauty industry, showcasing the vital link between thoughtful design and positive societal impact.
Inspiration: The inspiration is drawn by the holistic Greek philosophy around nature, the healing power of the sun and the perfect balance of the circle.
Durée du Projet: The project started in August 2022 in Athens and finished in May 2023 in Athens
Flux Opérationnel: The user opens the pack as if it is a coffee table book. The book of knowledge. The product is being discovered in layers. Inside a special pocket there is a small card with a spiritual quote.
Crédits Images: Image #1 : Photographer Andreas Deskas, Optional Image #1 Photographer Andreas Deskas, Optional Image #2 Photographer Andreas Deskas, Optional Image #3 Photographer Andreas Deskas.