Cap Pac Primêre Funksje: Promoasjeprodukt foar Eveneminten troch Joshua Grant Rayner

Cap Pac Primêre Funksje: Promoasjeprodukt foar Eveneminten troch Joshua Grant Rayner is in heech wurdearre winner fan de tige prestizjeuze 2021 A' Design Award yn Sulver yn de kompetysje-kategory Reklame, Marketing en Kommunikaasje Ûntwerp.

SulverReklame· 2021

Cap Pac Primêre Funksje: Promoasjeprodukt foar Eveneminten

troch Joshua Grant Rayner

Klant: Cassette Concepts limitied

A' Design Award yn Sulver Winner yn de kategory Reklame

34,498

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #117274

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Cap Pac Primêre Funksje: Promoasjeprodukt foar Eveneminten

Cap Pac is in promoasjeprodukt dat ûntwurpen is foar gebrûk by bûtenlânske eveneminten. Cap Pac is makke fan ien inkeld fel karton en kombinearret ferskate nuttige items. Twa sinnekleppen kinne ôfskuord wurde en om de holle fêstmakke wurde om de eagen te beskaadzjen. It oerbliuwende paniel tsjinnet as boerd dat in boadskip drage kin dat foar elk evenemint keazen is. Itselde paniel wurket ek as drager foar twa drankjes. Der wurdt resyklearre of sertifisearre karton brûkt, tegearre mei wetterleaze inket en enerzjyleech droegjen. It doel is om it ôffal dat troch promoasjemateriaal makke wurdt te ferminderjen.

De Erkenning

Oer de A' Design Award yn Sulver

Cap Pac Primêre Funksje: Promoasjeprodukt foar Eveneminten is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Cap Pac Primêre Funksje: Promoasjeprodukt foar Eveneminten wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Cap Pac Primêre Funksje: Promoasjeprodukt foar Eveneminten is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: Cap Pac is a marketing tool designed to raise brand awareness at events. Cap Pac gives consumers multiple useful products all made from one sheet of card. Our product is a sign which has two detachable sun visors. Once the sun visors have been removed, the sign also has a second use, becoming a two-drink carrier, with a version with two removable coasters/coupons, utilising all the material. They are also truly sustainable, each Cap Pac produced actually has a Net Positive impact on the Environment and Society.
Ofmjittingen & Ferpakking: Overall size of flat size of 465mm (h) x 365mm (w) x 0.6mm (d)
Sign/Drinks Carrier 281mm (h) x 323 (w) x 0.6mm (d)
Sun visor peak 91mm with 8 options for different head sizes between 530mm to 600mm.
Labels: Marketing tool, Promotional, Events marketing, Sustainable, Recycle,
Produksjetechnology: Either recycled or FSC certified material. Chemical free, VOC free and waterless ink, which has no waste. LED drying ink which uses 20% of the energy that UV drying uses. Produced in a carbon neutral factory powered by renewable energy. Carbon offsetting such as UN-backed project which is helping to conserve 86,000 hectares and regenerate a further 1,200 hectares of deforested of the Amazon. Zero waste to landfill and 100% of the waste is recycled and then fed back into our supply chain.
Untwerpútdaging: While developing this product I faced a few challenges along the way. Creating a configuration where each separate product would fit together, leaving no wasted space, fully utilising the material. Due to the technical functions of each element of the product, choosing the correct martial has been vital. We needed a card that is durable for repeated use as a drinks carrier, but also flexible enough to be able to wrap around and connect the head band for the Sun visors, without the material creasing and compromising the design.
Undersyk: We asked a group of industry experts, Brand Activation Managers, Merchandise Buyers and Events Organisers questions to pin point the issues they have with what is currently available, what is important to them and what is important to their customers. What became clearly apparent was an issue with uptake and repeated use of the current promotional products, and the want/need for the product to be sustainable and cost effective.
Ynspiraasje: After seeing how many promotional products and marketing materials were handed out at every event I attended and noticing how much was just discarded and thrown away, I felt that marketing tools should do more for the consumer, by actually being a useful product which helps solve issues at the event and is therefore visually used throughout. As well as this it was vital that the product had to be designed that if thrown away, it would either be recycled or failing this, safely biodegrade.
Projektdoer: The project development started in June 2020 in the South of the UK and we have recently launched the product in hopes to be at events this summer.
Operaasjestreamferrin: To use the product, start by tearing off the first sun visor by breaking the five points which attach it to the main body of the product. Then repeat this with second sun visor. They are then fastened at the back, helping keep the sun out of the users eyes and the brand name visible. Then they are left with a sign which can have a personalised or tailored message to each event which can be held in the air to show their support. The sign also doubles up as a two drinks carrier, so the user can go to the bar and easily carry drinks back to their seat. Once the drinks are removed, it can then be re-used as a sign again.
Patinten: Patent Pending No.2009115.3 Year 2020 United Kingdom
Copyrights belong to Joshua Grant Rayner Year 2020
Registered Designs
Teamleden: Joshua Grant Rayner