Love Art Kampanje troch Daniel da Hora is in heech wurdearre winner fan de tige prestizjeuze 2024 A' Design Award yn Brûns yn de kompetysje-kategory Reklame, Marketing en Kommunikaasje Ûntwerp.

BrûnsReklame· 2024

Love Art Kampanje

troch Daniel da Hora

Klant: Dahlstedt Holding SL

A' Design Award yn Brûns Winner yn de kategory Reklame

82,144

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #119665

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Love Art Kampanje

Yn syn earste kampanje begjint Winghook oan in moedich en artistyk ûndernimmen rjochte op it meitsjen fan in krêftich statement. Troch it gebrûk fan in sekuer fúzje fan digitale manipulaasje en artistike herinterpretaasje, ferwurket Winghook ferneamde masterwurken út de Keunstskiednis yn syn ferhaal. Troch betûfte manipulaasje daagt de kampanje beskôgers út om ûngelikens te ûntdekken, mei presysje en omtinken foar detail. Troch bekende klassiken te kombinearjen mei ynnovative wendingen, nûget Winghook net allinne út ta besinnning, mar toant ek syn feardigens yn it beskermjen fan de yntegriteit fan artistike skatten.

De Erkenning

Oer de A' Design Award yn Brûns

Love Art Kampanje is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Love Art Kampanje wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Love Art Kampanje foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: For the first campaign of Winghook, it was needed a bold and artistic approach to make a statement. Winghhok has a Swedish design DNA, and is neither a nail, nor a screw. It’s better than all of those old fashioned things, and it holds your art on the wall in a fast, clean, easy-to-install, and safe way. By using famous paintings of Art History in a new, surprising way, it's clear that, if things are not in their right place, you will notice in a minute.
Ofmjittingen & Ferpakking: Posters: 480 X 640 mm
Magazine: 200 X 280 mm
Labels: Art, Creative, Museum, Paintings
Produksjetechnology: More then 400+ hours of digital treatment and manipulation work over Procreate, Blender, Photoshop, and Illustrator. Almost 10 Giga bytes of data for each project, including ultra-high resolution images of the original files (up to 600 Megapixels).
Each painting had a sketch over it before we ímplement the final digital manipulations, so we could take càre over the color and líght aspects of the original, using the tools of the software. The final "new" paintings also took into consíderation what elements were erased or moved on the scene, and in some cases we even needed to change the whole painting lightening, shadowing, and physics.
Untwerpútdaging: By digitally editing some masterpieces, replacing elements, rearranging known visuals, or simply taking off the scene other parts, we created whole new paintings, full of meanings, that relate directly to the usage and the efficiency of the product. Now, your challenge is to find out whats is missing or different on all of those images. Can you do that? If you really love art, you can.
Undersyk: For the first campaign of Winghook, we needed to be bold and make a statement. Winghhok has a Swedish design DNA, and is neither a nail, nor a screw. It’s better than all of those old fashioned things, and it holds your art on the wall in a fast, clean, easy-to-install, and safe way. So, by using famous paintings of Art History in a new, surprising way, we make clear that, if things are not in their right place, you will notice in a minute.
Paintings names:
Las meninas, Diego Velazquez (public domain);
Nude Maja, Francisco Goya (public domain);
Painter’s Mother, James Whistler (public domain);
Composition 2, Piet Mondrian (public domain);
A Bigger Splash, David Hockney (Gerety);
Soup Cans, Andy Warhol (MoMA);
baking the Bread, Anders Zorn (public domain).
Ynspiraasje: By digitally editing some masterpieces, replacing elements, rearranging known visuals, or simply taking off the scene other parts, it was created whole new paintings, full of meanings, that relate directly to the usage and the efficiency of the product.
Projektdoer: The project started in Dec 2021 in Stockholm SUE and it’s still running.
Teamleden: Creative Director / Designer: Daniel da Hora
Ofbyldingskrediten: Image #1 to #5: Creator Daniel da Hora, Display Images, 2024.