Atb Merkidentiteit troch Chushan Design is in heech wurdearre winner fan de tige prestizjeuze 2024 A' Design Award yn Brûns yn de kompetysje-kategory Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp.

BrûnsGrafysk· 2024

Atb Merkidentiteit

troch Chushan Design

Klant: Shenzhen Chushan Design Culture Group Co., Ltd.

A' Design Award yn Brûns Winner yn de kategory Grafysk

16,109

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #159833

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Atb Merkidentiteit

Atb is in merkidentiteit ûntwikkele foar in fabrikant fan skermbeskermers, hurd glês en beskermhoezen. It sintrale symboal is in minimale gorillafiguer wêrfan de gesichtskontoeren ek de letter T foarmje, in ferwizing nei technology. De gorillafoarm suggerearret krêft en feiligens, wylst romte- en futuristyske eleminten it technyske karakter fan it merk útdrukke. It logo is opboud út ienfâldige geometryske foarmen. Twa gorillafiguren kinne kombinearre wurde, en har útdrukkingen kinne farieare wurde, sadat de identiteit himsels oanpasse kin oan ferskate media en formaten.

De Erkenning

Oer de A' Design Award yn Brûns

Atb Merkidentiteit is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Atb Merkidentiteit wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Atb Merkidentiteit foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: The brand logo showcases a majestic gorilla figure with a facial "T" shape, capturing both the distinct facial features of a gorilla and symbolizing the first letter of the word "technology." This amalgamation forms the emblem of the leading "Gorilla KingIP," integrating futuristic technology and space elements to resonate with the brand's tech attributes and facilitate brand expansion and collaborations.
Ofmjittingen & Ferpakking: The dimensions of the brand logo are not strictly defined, allowing flexibility for customization based on practical production considerations.
Labels: Brand design, logo design, brand identity, fashion brand, geometric art, IP
Produksjetechnology: Starting from the values of emotion and functionality, the minimalist gorilla logo is the core identifying element and the spirit of the brand. The design draws strength from the interesting and dynamic vitality of the brand logo, incorporating the creative concept of dual gorillas. It can express different states through changes in expression and is adaptable across various media.
Untwerpútdaging: The challenge lies in incorporating the brand's cultural DNA, reinforcing a unique international visual experience, and enhancing communication between the brand and users to convey its values.
As a designer, your task is to bring this brand identity to life, creating a visual representation that resonates with the brand's essence and effectively communicates its values to a global audience.
Undersyk: ATB is a specialized manufacturer of screen protectors, tempered glass, and protective cases, known for its sleek and reliable product designs with cutting-edge technology. To ensure high-quality and eco-friendly products, all items undergo meticulous design processes, providing consumers with peace of mind. Hence, establishing a minimalistic brand emblem that combines safety and technology is crucial.
Ynspiraasje: Starting from the core needs of consumers when choosing a brand, we have crafted a brand symbol that embodies both "safety" and "technological sophistication." The symbol features the robust profile of a gorilla, symbolizing security, seamlessly integrated with the futuristic element of outer space. The fusion of the gorilla's facial contours with the letter "T" forms a minimalistic and geometric foundation, ultimately creating a sleek visual representation of safety and technology.
Projektdoer: The project commenced in June 2023 in Shenzhen and was successfully completed in December
Operaasjestreamferrin: By personalizing the application of the brand logo in different scenarios, consumers can experience diverse and visually engaging encounters, perceiving the logo's intriguing and dynamic vitality.
Teamleden: Yin Peng
Li Linlin
Liu Xingyu
Ofbyldingskrediten: Chushan Design