China In The Classics Promotionele Grafysk Ûntwerp troch Zhou Haiwen, Che Shilong and Guo Cheng

China In The Classics Promotionele Grafysk Ûntwerp troch Zhou Haiwen, Che Shilong and Guo Cheng is in heech wurdearre winner fan de tige prestizjeuze 2024 A' Design Award yn Brûns yn de kompetysje-kategory Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp.

BrûnsGrafysk· 2024

China In The Classics Promotionele Grafysk Ûntwerp

troch Zhou Haiwen, Che Shilong and Guo Cheng

Klant: China Global Television Network Co., Ltd.

A' Design Award yn Brûns Winner yn de kategory Grafysk

13,126

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #159836

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer China In The Classics Promotionele Grafysk Ûntwerp

China yn de Klassikers is in promotioneel grafysk ûntwerp makke foar in televyzjeprogramma oer âlde Sineeske klassikers. Boeken foarmje it wichtichste ûnderwerp fan it ûntwerp. Âlde boeken út it Easten en it Westen wurde as referinsje brûkt, wêrûnder Sineeske bamboestripken, mei tried ynbûne boeken, parkamintrôllen en hurdkaftboeken. Dizze foarmen binne dekonstruearre en opnij organisearre ta ienfâldige fisuele symboalen. De titels fan tsien klassikers binne kombinearre mei Sineeske kalligrafy. De kadoseal is makke fan spesjaal taastber papier. It ûntwerp helpt minsken mei ferskillende kulturele eftergrûnen om Sineeske boeken en ferhalen te begripen.

De Erkenning

Oer de A' Design Award yn Brûns

China In The Classics Promotionele Grafysk Ûntwerp is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan China In The Classics Promotionele Grafysk Ûntwerp wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. China In The Classics Promotionele Grafysk Ûntwerp foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: China in the Classics, a show produced by China Media Group, examines the stirring stories of ancient Chinese classics by selecting the most outstanding of these traditional, cultural masterpieces and examining the creation process and core ideology in a form that combines cultural seminars, drama and visualization. It brings the ancient classics alive, demonstrating Chinese wisdom, ethos and values implied in the ancient classics.
Ofmjittingen & Ferpakking: These creative gift articles are for ministerial visits of foreign exchanges and cooperation for the China Media Group. The central theme - China in Classics, contains cultural attributes in terms of gift box packaging form, vision, material, and content. The titles of the ten classics are graphically processed, combining imaginary for overseas publicity of the classics, to form an easy-to-understand visual symbol. The titles are combined with Chinese calligraphy. It refers to traditional Chinese styles, such as Chinese labels, ancient book typesetting, etc. The material uses special tactile paper.
Labels: China, Classics, Heritage, Culture, Creativity
Produksjetechnology: The advertising screen is easy to understand. It comes from the empathy of specific things and the complete artistic presentation, that is, the deconstruction and reorganization of familiar things. Humans are visual animals, and different colors and lines have different emotions and expressions. The pictures refer to a large number of ancient books from the East and the West, such as Chinese bamboo slips, thread-bound books, Western parchment scrolls, hardcover books, etc. It is so re-organized into easy-to-understand visual symbols. Viewers can easily feel the historical emotions from the graphics and explore the story behind the graphics.
Untwerpútdaging: The advertising design is in line with the spirit and image of the program, with books as the main body of the design. Classics is not only the external image of the entire program, but also an important carrier of knowledge inheritance. For human beings, it has a unified value cognition and is universal.

In the design itself, deconstruction and graphic expression are used to deal with books, so that people with different cultural backgrounds can quickly understand the meaning, understand Chinese books through graphics, and understand the Chinese stories and oriental spirit behind the books.
Undersyk: In the specific design, a large number of ancient books from the East and the West are referenced, such as Chinese bamboo slips, thread-bound books, Western sheepskin scrolls, hardcover books, etc. To the word dictionary in Chinese characters, you can also see The Classics in English. People with different cultural backgrounds can read different stories. For example, people who are familiar with Chinese characters can find the word dictionary hidden in book symbols.
Ynspiraasje: The advertising design is in line with the spirit and image of the program, with books as the main body of the design. Classics is not only the external image of the entire program, but also an important carrier of knowledge inheritance. In the design itself, deconstruction and graphic expression are used to deal with books, so that people with different cultural backgrounds can quickly understand the meaning, understand Chinese books through graphics, and understand the Chinese stories.
Projektdoer: The project started in 2022 in China, and is still promoted and distributed.
Operaasjestreamferrin: In the processing of the classics, the ancient books of the East and the West are referenced, and the books of different materials and binding methods are visually processed.
In the presentation of the text, you can see the word dictionary of Chinese characters from the lines of the book; you can also see The Classics in English. People with different cultural backgrounds can see different worlds, but nonetheless feel the same design concept, with the text arousing people's spiritual resonance.
Teamleden: Zhou Haiwen, Che Shilong, Guo Cheng
Ofbyldingskrediten: Illustrators, Creators: Zhou Haiwen, Che Shilong, Guo Cheng