Vitto Primary Function: Merkidentiteit troch Atlante Srl

Vitto Primary Function: Merkidentiteit troch Atlante Srl is in heech wurdearre winner fan de tige prestizjeuze 2026 A' Design Award yn Sulver yn de kompetysje-kategory Reklame, Marketing en Kommunikaasje Ûntwerp.

SulverReklame· 2026

Vitto Primary Function: Merkidentiteit

troch Atlante Srl

Klant: Atlante Srl

A' Design Award yn Sulver Winner yn de kategory Reklame

16,175

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #178827

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Vitto Primary Function: Merkidentiteit

Book Text: Vitto is in Italiaansk itensmerk dat ûntwikkele is foar de Britske merk mei in eigentiidske fisuele oanpak. It ûntwerp wykt mei opsetsin ôf fan de rustike en tradisjonele koades dy't gewoanlik binne yn it brâningjen fan Italiaansk iten. Ynstee dêrfan brûkt it libbene kleur, ferienfâldige yllustraasje en dúdlike typografy om enerzjy, boartlikheid en emosjonele waarmte út te drukken, wat in moderne en tagonklike identiteit foar deistich gebrûk skept.

De Erkenning

Oer de A' Design Award yn Sulver

Vitto Primary Function: Merkidentiteit is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Vitto Primary Function: Merkidentiteit wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Vitto Primary Function: Merkidentiteit is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: Vitto is a vibrant Italian food brand for the UK market, designed to balance the craft of premium branding with the accessibility of an everyday essentials product. Its bold colour-coded system, expressive illustration style and playful typography create strong shelf impact, standing out from traditional, rustic competitors, by celebrating Italian passion, lightness and conviviality, to suit modern families.
Labels: Vibrant Italian food brand, Bold and shelf-impact packaging, Contemporary Mediterranean lifestyle, Playful and expressive visual identity, Colour-led brand system, Modern and accessible Italian cuisine, Convivial and feel-good food culture
Untwerpútdaging: The main challenge was interpreting Italian food culture beyond clichés, transforming a deeply rooted collective memory into a contemporary visual language. The project involved questioning what “Italianity” represents today and redefining it as an evolving cultural narrative rather than a fixed aesthetic code.
Undersyk: The research behind Vitto aimed to reinterpret Italian food culture as a visual identity capable of travelling across borders. We studied the rituals of everyday Italian kitchens, the warmth of shared meals and the vibrant tones of Mediterranean ingredients, analysing how these elements shape a collective perception of “Italianity.” Through colour studies, typographic exploration, and illustration development, we translated these cultural codes into a contemporary graphic system that balances authenticity and accessibility. The result is a distinctive identity that preserves the emotional richness of Italian heritage while adapting it to modern lifestyles, demonstrating how cultural tradition can evolve into a scalable design language with tangible impact on business positioning, consumer perception, and contemporary brand design.
Ynspiraasje: The project was inspired by the convivial spirit of Italian food culture and its deep emotional connection to family, community and togetherness. The design draws from traditional Italian ingredients, everyday meals and the joy of shared dining, translated into a fun, accessible aesthetic suited to contemporary lifestyles.
Projektdoer: The project began in 2021 with its initial launch in Japan, establishing the brand’s first international presence. In 2023 the range was significantly expanded, marking a key phase of creative and strategic development. In 2024 Vitto entered the UK market, where the latest evolution of the brand identity was finalised and implemented.
Operaasjestreamferrin: Vitto’s identity was built as a joyful, contemporary food world where colour and simplicity guide every choice. Each pack blends bold hues with playful ingredient illustrations, creating a clear, friendly visual language across categories. In the final range, the unified geometry, vibrant palettes and appetising product focus express a brand that feels upbeat, accessible and instantly recognisable on shelf
Patinten: Trademark 2023 Atlante Srl