Episode Conveni Wenmerksysteem troch Yiseo Kwon

Episode Conveni Wenmerksysteem troch Yiseo Kwon is in heech wurdearre winner fan de tige prestizjeuze 2026 A' Design Award yn Brûns yn de kompetysje-kategory Reklame, Marketing en Kommunikaasje Ûntwerp.

BrûnsReklame· 2026

Episode Conveni Wenmerksysteem

troch Yiseo Kwon

Klant: Sk D&d

A' Design Award yn Brûns Winner yn de kategory Reklame

7,575

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #179698

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Episode Conveni Wenmerksysteem

Episode Conveni is in merksysteem dat makke is foar in wentsjinst dy't rjochte is op effisjint stedslibben. De identiteit is boud om de metafoar fan in skeakel hinne, sadat essinsjele tsjinsten oansetten wurde kinne en ûnnedige eleminten útsetten wurde kinne. It systeem omfettet in logo-arsjitektuer, in typografysk en kleureskema, en in ikoanetaal foar digitale ynterfaces. Bewegwizering, digitale ynhâld en brûkerskommunikaasje folgje deselde fisuele regels. It resultaat is skaalber en kin oanpast wurde oan elke lokaasje, wylst it konsistint bliuwt.

De Erkenning

Oer de A' Design Award yn Brûns

Episode Conveni Wenmerksysteem is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Episode Conveni Wenmerksysteem wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Episode Conveni Wenmerksysteem foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: Episode Conveni is a residential brand designed for efficient urban living. Through IoT based functions and improved operational systems, residents are able to manage their daily lives in a more intuitive and proactive way. This structure is articulated through the central metaphor of a switch, allowing essential services to be turned on and unnecessary elements to be turned off. With streamlined contracts, intuitive service controls, and modular on off experiences, Episode Conveni proposes a new housing model centered on clarity, reduction, and user led control rather than accumulation.
Ofmjittingen & Ferpakking: The brand system includes a logo architecture, an icon language for digital interfaces, and a package of design variations applicable to on-site environments. It is designed for scalable implementation across various locations and is consistently applied to signage, digital content, and user communication.
Labels: branding, visual identity, logo system, design system, user experience
Produksjetechnology: Our branding system was developed through a process that began with user insight research, followed by strategic planning and iterative design. We established the brand architecture using persona modeling, user journey mapping, and behavioral analysis within the space. Key visual elements—including logo, typography, and color system—were applied across both digital and physical touchpoints to ensure users can intuitively recognize and experience the brand.
Untwerpútdaging: The biggest challenge was balancing intuitive simplicity with a differentiated visual identity. Internally, the brand’s expansion across various residential formats needed to be visually captured, while externally, it was difficult to build a flexible system that could adapt across both digital and offline media.
Undersyk: This research focused on developing a scalable brand system for a lifestyle housing brand. The objective was to create a unified visual language across digital and physical environments. A design methodology combining benchmarking, internal interviews, and iterative prototyping was used. The result was a flexible identity system with consistent application across signage, web, and user communications. It enabled brand coherence while allowing local adaptability.
Ynspiraasje: This project began with the observation that urban residents are increasingly seeking practical and simplified residential experiences. As lifestyles become more fluid and routine oriented, we identified a growing shift away from traditional homeownership models toward flexible and efficient spaces that better support diverse daily patterns. We recognized the need for a new housing experience that reduces complexity, eases decision making, and enables users to focus on what truly matters in their everyday lives.
Projektdoer: The project began in April 2023 in Seoul, Korea, and was completed in July 2025. It was implemented and launched at Episode Conveni Gasan in August 2025.
Operaasjestreamferrin: This brand system guides users through a seamless experience across digital and physical spaces. Clear icon language, consistent signage, and responsive design help people understand and navigate spaces intuitively. It adapts flexibly to each site, creating a coherent yet localized interaction with users.
Patinten: Copyrights belong to SK D&D Co., Ltd., 2025.
Teamleden: Yiseo Kwon
Jaegyeong Seok
Hyeon Kim