Mobility Future Within Reach Merkkommunikaasje troch Hayato Itakura

Mobility Future Within Reach Merkkommunikaasje troch Hayato Itakura is in heech wurdearre winner fan de tige prestizjeuze 2026 A' Design Award yn Sulver yn de kompetysje-kategory Reklame, Marketing en Kommunikaasje Ûntwerp.

SulverReklame· 2026

Mobility Future Within Reach Merkkommunikaasje

troch Hayato Itakura

Klant: tacto Inc.

A' Design Award yn Sulver Winner yn de kategory Reklame

15,674

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #180975

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Mobility Future Within Reach Merkkommunikaasje

Mobility Future Within Reach is in programma foar merkkommunikaasje dat makke is foar in edukatyf toerevenemint oer de mobiliteit fan de takomst. It middelpunt is in grut diorama makke fan Fine Flute-karton, mei in hichte fan 1030 mm, in breedte fan 1456 mm en in djipte fan 500 mm. Elk ûnderdiel waard mei laser snien en dêrnei mei de hân yninoar set. Ynteraktive meganismen soargje derfoar dat auto's bewege, gebouwen opljochtsje en de stêd reagearret troch ljocht, lûd en beweging. It recyclebere materiaal stipet it duorsumheidstema en helpt bern om harren de mobiliteit fan de takomst foar te stellen troch spul.

De Erkenning

Oer de A' Design Award yn Sulver

Mobility Future Within Reach Merkkommunikaasje is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Mobility Future Within Reach Merkkommunikaasje wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Mobility Future Within Reach Merkkommunikaasje is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: Beyond integrating analog and digital, the most distinctive element was the flight-experience diorama. Tacto has used Fine Flute cardboard material, combining durability with rich color and beauty. Familiar to children, it embodied overall concept, a future within reach, while its high recyclability reinforced sustainability as a core lens for imagining future mobility.
Ofmjittingen & Ferpakking: Diorama
H1,030mm W1,456mm D500mm
Labels: Integrated Creative, VI, Diorama, Web, Graphic Design
Produksjetechnology: Tacto has chose Fine Flute cardboard to balance familiarity and sustainability, while ensuring the durability required for a five venue touring program.
For the B0-scale diorama, each part was laser cut and then fully assembled by hand, which resulting in a piece that combines high craft quality with a warm, tactile presence.
Ynspiraasje: For an educational program where children create ideas for future mobility, we needed a hook that would make the future feel personal and within reach.
Our inspiration came from pop-up books, which familiar to children and rich with depth, motion, and the beauty of paper. By integrating that sense of wonder with the theme of living in harmony with the environment, we shaped a learning experience that invites children to imagine the future through play and exploration.
Projektdoer: The program launched at the Japan Mobility Show in Tokyo in October 2025, then toured as an educational program: Nagoya and Osaka in November, Fukuoka in December, and Hokkaido in January 2026.
Operaasjestreamferrin: When future mobility flies over the city and solves real-world challenges, the city comes alive.To help children feel that “my actions changed the city,” tacto has embedded multiple interactive mechanisms into the diorama. Vehicles start moving, buildings light up, and the city speaks back. Through sensory feedback such as light, sound, and motion. tacto has designed an experience where imagination becomes tangible and impact feels real.
Teamleden: Hayato Itakura
Ayaka Mita
Haruna Komatsu
Yuko Kizawa
Ai Kudo
moi.
Takeshi Wakasa
NCollective Inc.
Ofbyldingskrediten: Masato Ishibashi / Photography
moi. / Illustration