Wudang Blessing Fisuele Identiteit troch Yao Wu

Wudang Blessing Fisuele Identiteit troch Yao Wu is in heech wurdearre winner fan de tige prestizjeuze 2026 A' Design Award yn Sulver yn de kompetysje-kategory Reklame, Marketing en Kommunikaasje Ûntwerp.

SulverReklame· 2026

Wudang Blessing Fisuele Identiteit

troch Yao Wu

Klant: Wudang Mountain Culture and Tourism Development Group Co., Ltd.

A' Design Award yn Sulver Winner yn de kategory Reklame

16,422

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #181672

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Wudang Blessing Fisuele Identiteit

Wudang Blessing is in fisueel identiteitssysteem makke foar in kultureel toerismemerk. It systeem jout in nije ynterpretaasje fan taoïstyske kulturele figueren, wêrûnder de Zhenwu-keizer, de Fiif Goaden fan Rykdom, Fu Lu Shou en de studzje-seining fan de Taizi Slope, yn in hjoeddeiske yllustrearre styl. De typografy yntegrearret berchkurven yn de streken. Patroanen binne modulêr, en fektorgrafiken skale fan fisitekaartsjes oant reklameboerden. Der wurde twa kleurmoadi levere, CMYK foar print en RGB foar skermen. It unifoarme systeem ferfangt fersnipele ôfbyldings en stipet produkten, ferpakking en digitale media.

De Erkenning

Oer de A' Design Award yn Sulver

Wudang Blessing Fisuele Identiteit is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Wudang Blessing Fisuele Identiteit wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Wudang Blessing Fisuele Identiteit is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: Aiming at outdated vision, scattered IPs and aging communication of Wudang cultural tourism, we deeply explore Taoist culture, remodel core IP visuals, unify visual standards, establish a full-link visual system with communication plans, and adapt traditional culture to contemporary aesthetics and new media scenarios.
Ofmjittingen & Ferpakking: Vector based system with spot colors Typography integrates Taizipo mountain curves Gourd framed golden toad IP and Q style Taoist deities for product development Graphics in AI EPS SVG with 3D models for figurines Outdoor sculptures use fiberglass with UV coating
Labels: Wudang Blessing, Taoist Culture, IP Visual Design, Traditional Culture Activation, Trendy Design, Cultural Tourism Communication, Brand Visual
Produksjetechnology: Vector graphics scale infinitely from business cards to billboards. Typeface integrates mountain curves into stroke design. Patterns are modular for wrapping paper or silk scarves.
Untwerpútdaging: Deconstruct traditional symbols with modern design while retaining cultural essence; integrate fragmented IPs into a systematic visual solution to solve communication pain points; empower cultural inheritance and Wudang tourism brand upgrading, setting a model for modernization of traditional culture.
Undersyk: Research included literature review, and interviews with 20 youths. Findings show young people prefer styles balancing cuteness with sophistication, with architectural curves resonating more than structures. Strategies use mountain curves as cultural metaphor, anthropomorphized figures, and low-saturation tones. The system enters daily life through products and digital media, proving traditional culture gains commercial vitality through design.
Ynspiraasje: Centering on cultural IPs of Wudang Mountain including Zhenwu Emperor, Five Gods of Wealth, Fu Lu Shou and Taizi Slope Study Blessing, this project reconstructs traditional symbols of blessing, study and wealth in a trendy and contemporary artistic way, builds a complete brand visual system and advertising communication plan to realize the youthful and international spread of Wudang traditional culture.
Projektdoer: The project started in Beijing in May 2025 and was completed in Beijing in July 2025.
Operaasjestreamferrin: Three illustration series have dual color modes CMYK for print and RGB for screen. Flat style maintains sharp lines at any size. System supports applications from stationery to blind boxes to phone wallpapers.
Patinten: /
Teamleden: Original designer: Wu Yao
llustration designer: Zhang Yuchen
Illustration designer: Xie Boxing
Illustration designer: Tan Zhen
Graphic designer: Zheng Ziyang
Graphic designer: Tang Wenhu
3D Designer: Liao Hao
Copywriting: Xu Xiaohui
Ofbyldingskrediten: /