Fashion Launderette Ynstallaasjeromte troch Hong Kong Trade Development Council

Fashion Launderette Ynstallaasjeromte troch Hong Kong Trade Development Council is in heech wurdearre winner fan de tige prestizjeuze 2020 A' Design Award yn Brûns yn de kompetysje-kategory Evenemint en Barren Ûntwerp.

BrûnsEvenemint· 2020

Fashion Launderette Ynstallaasjeromte

troch Hong Kong Trade Development Council

Klant: Hong Kong Trade Development Council

A' Design Award yn Brûns Winner yn de kategory Evenemint

24,163

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #90189

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Fashion Launderette Ynstallaasjeromte

Fashion Launderette is in set fan tematyske ynstallaasjeromten dy't makke is foar in modebeurs yn Hongkong. It ûntwerp beslacht trije gebieten: in wolkomstynstallaasje yn de haadfoaröal, in yngongsbehanneling foar de eksposysjehal en in multyfunksjonele romte fan 350 fjouwerkante meter foar modeshows, seminars en resepsjes. It tema is ynspirearre troch wasksalon-ynterieurs út de jierren '80. Dekorative muorren binne boud mei weromsette aluminiumsystemen bekleaid mei vinylgrafyk, wylst betsjinne plywood de gevels fan de waskmasines foarmet. De kleuren folgje de seizoenlike modetrendfoarsizzing.

De Erkenning

Oer de A' Design Award yn Brûns

Fashion Launderette Ynstallaasjeromte is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Fashion Launderette Ynstallaasjeromte wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Fashion Launderette Ynstallaasjeromte foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: The fair organizer offered 3 areas for an image uplift at the 2019 Hong Kong Fashion Week. First a welcome installation situated at the venue’s main foyer, next an entrance treatment for the exhibition hall’s main entry point. Followed by a 350m2 multifunctional space located inside the hall for fashion shows, seminars, cocktail receptions and gathering activities. Inspired by 1980s laundromats interiors, a thematic fun approach was taken under the concept of Fashion Launderette.
Ofmjittingen & Ferpakking: The 30m2 x 5m high welcome installation, along with the 135m2 x 4m high hall entry and the 350m2 x 5.5m high multifunctional space were all built with the following materials. Reusable aluminium systems, metal frames, plywood panel with digital print, stretched vinyl, backlit acrylic signage and foamboard. All furniture and mannequins were hired. Props such as washing powder, detergent and the tiered seating were covered with artwork sticker. All the flooring used biodegradable carpet.
Labels: Trade, Hong Kong, Fashion, Laundrette, Washing Machines, Installation, Space, Exhibition, Design, Organiser, Fair
Produksjetechnology: All decorative walls were built using reusable aluminium systems cladded on top with vinyl graphics. Each protruding washing machines facade were made from digital printed plywood cover with rounded framed glass inserts. Some of the rounded framed glass inserts had digital screens. Other materials include metal frames, carpet, wooden tiered seating with digital print and a 3m high x 5m wide digital screen hung on the main backdrop were used within the 350m2 multifunctional space.
Untwerpútdaging: The most challenging part was finding an impartial concept for the fashion industry worked with the various fashion genres exhibiting at this fair. Aesthetically, the organiser design had to uplift the fairs image and be engaging and instagrammable to the thousands of visitors. With so many ideas at the early concept research, it was decided the Fashion Laundrette idea would be the most appealing one to developed to tackle this brief.
Undersyk: The research was based on the fashion trend forecast consultant predictions on upcoming colours and textiles for the next season. This was mixed with the question of how to provide a impartial yet eye catching theme related to the fashion and clothing industry. With all this researched a fun and holistic development emerged. Hence, a series of thematic settings based on 1980s laundromat culture under the concept the Fashion Laundrette began.
Ynspiraasje: The inspiration came from the design brief of the organiser which stipulates a neutral yet eye catching approach to compliment the various genres of fashion brands exhibiting at the fair. A generic fun creative development began by making a laundromat themed inspired by the 1980s to dress 3 communal spaces. Furthermore, each installation echoed the latest colours trend for the upcoming season from the trend consultant of the fashion industry.
Projektdoer: The project duration was 3 months from initial briefing to onsite completion. It was located at the Hong Kong Convention and Exhibition Centre in Wan Chai, Hong Kong and the event ran for 4 days starting from the 14th until the 17th of January 2019.
Operaasjestreamferrin: The flow was important as both the welcome installation and hall entry treatment were created to heighten the visitors first impression before they entered the exhibition booths inside the trade fair. Inside the exhibition hall, visitors can easily find the central multifunctional space which echoed the Fashion Laundrette concept. The design work of the organiser was a transformative tool to image uplift this fashion event.