Cut and Paste Brandáil le Lisa Winstanley

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2021 Duais Óir A' Design Award sa Chatagóir Comórtais Dearadh Grafach é an dearadh Cut and Paste Brandáil le Lisa Winstanley.

ÓrGrafaic· 2021

Cut and Paste Brandáil

le Lisa Winstanley

Cliant: Lisa Winstanley

Buaiteoir an ghradaim Duais Óir A' Design Award sa Chatagóir Grafaic

78,862

Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #103530

Féach ar Thuilleadh Tabhair Cuairt ar an Suíomh Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Cut and Paste Brandáil

Déileálann an fhoireann uirlisí tionscadail seo, Gearr agus Greamaigh: Cosc ar Thrídéalachas Amhairc, ar thopaic a d’fhéadfadh dul i bhfeidhm ar gach duine i dtionscal an dearaidh, ach is minic a phléitear bradaíl amhairc. D’fhéadfadh sé seo a bheith mar gheall ar an débhríocht idir tagairt a ghlacadh ó íomhá agus cóipeáil aisti. Mar sin, is é an rud atá beartaithe ag an tionscadal seo ná feasacht a thabhairt chuig na réimsí liath a bhaineann le bradaíl amhairc agus é seo a chur ar thús cadhnaíochta na gcomhráite ar chruthaitheacht.

An Aitheantas

Maidir leis an Duais Óir A' Design Award

Bhuaigh an dearadh Cut and Paste Brandáil Duais Óir A' Design Award, aitheantas thar a bheith clúiteach a bhronntar ar dhearaí den chéad scoth, iontacha agus sármhaithe. Is cruthuithe an-nuálacha, fíorasacha agus drithleacha iad buaiteoirí Óir a léiríonn géiniais, eagna agus máistreacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Cut and Paste Brandáil ina aireagán a mholtar go mór, ceannródaíoch agus séadchomharthach a sholáthraíonn luach nach bhfacthas riamh cheana. Is tionscadal iontach, measúil é an dearadh seo a bhuaigh Duais Óir A' Design Award a dhéanann sárleas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Cruthaíonn an dearadh Cut and Paste Brandáil mothúcháin dhian mhianta, músclaíonn sé paisean, spreagann sé cruthaitheacht agus cuireann sé draíocht orainn.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: This project addresses a topic that affects everyone in the creative industry at some point in their career. Yet visual plagiarism is an issue that is seldom discussed, perhaps due to the ambiguity between taking reference from an image and copying from it. Rather than preach morality, what this project provides is awareness; enabling participants to make informed choices. The collaterals were created to support an active learning workshop with the main aim to provide a platform for discussion
Toisí & Pacáistiú: The book is A5 with a bespoke die cut folder at the back which contains the folded A3 poster, A6 4pp activity, die cut bookmark and kiss cut sticker sheet. These are all housed in a bespoke die cut outer folder which also contains an A5 notepad and pocket for 5 A6 postcards
Clibeanna: branding, logo, book, poster, stationery kit, postcards, stickers, bookmark, workshop
Teicneolaíocht Táirgthe: This project was printed on RJ Maple bright stock of various weights dependent on the item. The outer folder is a bespoke die cut as is the 36pp book which contains a double sided poster, bookmark, A6 postcards and sticker set. The stationery kit is custom designed and contains pencils, paperclips and a sharper to complement the custom note paper
Dúshlán Deartha: The design utilises the existing colour palette and fonts of the University brand, alongside culturally appropriate imagery and rich, real-world examples of visual plagiarism, homage, pastiche and parody. The notion of a cut and paste visual culture is present throughout, as a reminder for participants to consider ethical intentions as part of their creative practice and the secondary, juxtaposed theme of ‘copy cats’ is playfully illustrated; humorously referencing this common idiom and introducing a more palatable lightness to a somewhat serious topic.
Taighde: To support an active learning workshop, print collaterals were developed including, an outer folder, a 36 page book, bookmark, posters, postcards, stickers, a notepad and a custom designed stationery kit. The brief was to create an integrated design system which would appeal to a target audience of young Singaporean designers, to guide them through complex topics via an active learning pedagogy.
Inspioráid: The designs were inspired by constructivist layout with rich, culturally appropriate imagery and bold, angled typography. The brief was to create an integrated design system which would appeal to a target audience of young Singaporean designers, to guide them through complex topics via an active learning pedagogy.
Fad an Tionscadail: The project was launched in January 2020 at the School of Art, Design and Media, Nanyang Technological University, Singapore
Sreabhadh Oibríochta: This project intends the user to fully interact with each component of the pack. The book is intended to be a tool for sketching ideas, writing notes and experimenting. The postcards are designed as case studies for discussion and debate. The A6 activities as practice based and require users to ideate and experiment. The stationery set facilitates this interaction and the outer folder provides a study container to house the full kit.
Paitinní: Copyrights belong to Lisa Winstanley, 2020
Baill Foirne: Art Director: Lisa Winstanley
Research Assistant: Wu You
Photographer: Lisa Peh Jiaxian
Film: Eugene Lim Ming Zheng
Creidiúintí Íomhá: Photographer: Lisa Peh Jiaxian
Film: Eugene Lim Ming Zheng