Action Means Everything Póstaer Feachtais le Hsiao-Wen Hu

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2021 Duais Airgid A' Design Award sa Chatagóir Comórtais Dearadh Grafach é an dearadh Action Means Everything Póstaer Feachtais le Hsiao-Wen Hu.

AirgeadGrafaic· 2021

Action Means Everything Póstaer Feachtais

le Hsiao-Wen Hu

Cliant: Hsiao-Wen Hu

Buaiteoir an ghradaim Duais Airgid A' Design Award sa Chatagóir Grafaic

42,241

Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #114235

Tabhair Cuairt ar an Suíomh Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Action Means Everything Póstaer Feachtais

Molann an togra feachtais seo an tábhacht a bhaineann le gníomhartha seachas gealltanais fholmha, tá sé mar aidhm aige daoine a thabhairt faoi deara na hathruithe agus an cumasú a eascraíonn as rannpháirtíocht ghníomhach. Is tionscadal féintionscanta é a fheidhmíonn mar mheabhrúchán pearsanta don dearthóra ar an tábhacht a bhaineann le beart a dhéanamh, chomh maith le freagairt don ghluaiseacht shóisialta ag an am.

An Aitheantas

Maidir leis an Duais Airgid A' Design Award

Bhuaigh an dearadh Action Means Everything Póstaer Feachtais Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Action Means Everything Póstaer Feachtais ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Action Means Everything Póstaer Feachtais a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: This campaign proposal advocates the importance of actions over empty promises, making people notice the changes and empowerment brought by active participation. The visual design of the campaign takes inspiration from protest arts, translating platitudinous phrases into lively and straightforward narratives. The bright color palette is intended to bring positivity and freshness to viewers.
Toisí & Pacáistiú: This project includes a series of three portrait posters in A2 dimension, a series of four posters in square dimension, one landscape poster for large outdoor banners, and a series of digital marketing assets (1980*1080px) for Instagram stories.
Clibeanna: Graphic Design, Poster, Illustration, Typography, Identity Design, Campaign, Branding
Teicneolaíocht Táirgthe: The design process started as a brainstorm of keywords and spontaneous sketches of them. For the posters to be as relevant and relatable to the viewer as possible, the designer began her design process with hand-drawn sketches of body figures. She took references from comic illustrations and protest arts, taking the sketches into computer software, and integrated typography into the narratives to better communicate the ideas.
Dúshlán Deartha: The most challenging part of this project is to find a way to effectively visualize abstract ideas into narratives that are easy to comprehend. The research process involved an extensive search of all kinds of protest art and illustration style for visual reference. The key was to develop a compelling narratives with a good balance of visuals and typography.
Inspioráid: This project can be seen as a product of the designer's observation of 2020. It has been a difficult year that has raised lots of questions and challenges for all of us. We have always been talking about them, but 2020 has finally forced us to act - to wear masks, to vote, to unlearn biases - to take actions for a cause. It serves as a comment and a reminder for society, that changes will only come if we choose to act.
Sreabhadh Oibríochta: The campaign consists of three phases: first, the posters bring the idea of taking action into viewers' notice, and then direct viewers' to share their acts in digital spaces and social media with the hashtag #2020ActionMeansEverything. And by posting with the hashtag, participants have a chance to win designer goods as rewards for their actions.

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