Grundig Heinzelmann Limited Edition Scannán Beochana Bolscaireachta le Digital Panorama

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2021 Duais Plaitíneim A' Design Award sa Chatagóir Comórtais Dearadh Scannán é an dearadh Grundig Heinzelmann Limited Edition Scannán Beochana Bolscaireachta le Digital Panorama.

PlaitíneamScannán· 2021

Grundig Heinzelmann Limited Edition Scannán Beochana Bolscaireachta

le Digital Panorama

Cliant: Digital Panorama

Buaiteoir an ghradaim Duais Plaitíneim A' Design Award sa Chatagóir Scannán

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Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #118526

Tabhair Cuairt ar an Suíomh Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Grundig Heinzelmann Limited Edition Scannán Beochana Bolscaireachta

Is scannán beochana bolscaireachta é Grundig Heinzelmann Limited Edition a cruthaíodh do raidió atá spreagtha ag dearadh stairiúil. Tugadh an raidió Heinzelmann isteach sa bhliain 1946 mar raidió bosca adhmaid a tógadh gan feadáin. Athléiríonn an scannán an oidhreacht seo trí shaol ina bhfuil adhmad agus miotal scuabtha i gcomhchuibheas le chéile. Rinneadh gach eilimint a shamhaltú agus a bheochan i spás tríthoiseach ag baint úsáide as grafaic ríomhaire. Maireann an scannán seasca soicind in ard-ghléine iomlán agus críochnaíonn sé i seomra a bhfuil atmaisféar seanré ach nua-aimseartha ann.

An Aitheantas

Maidir leis an Duais Plaitíneim A' Design Award

Bhuaigh an dearadh Grundig Heinzelmann Limited Edition Scannán Beochana Bolscaireachta Duais Plaitíneim A' Design Award, aitheantas thar a bheith clúiteach a bhronntar ar dhearaí atá fíor-urghnách, galánta agus maorga. Is míorúiltí cruthaithe iad buaiteoirí Plaitíneim, fianaise ar theorainneacha na cruthaitheachta intleachtúla, agus léiríonn siad gairmiúlacht agus géiniais a ndearthóirí gan sárú. Táthar ag súil go mbeidh na dearaí seo ar na saothair is clúití a shainíonn aeistéitic ré, a chuireann le folláine na sochaí agus a chuireann teorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta chun cinn. Léiríonn an dearadh Grundig Heinzelmann Limited Edition Scannán Beochana Bolscaireachta leibhéal sármhaitheasa thar na bearta agus déanann sé an domhan ina áit níos fearr gan amhras lena shaintréithe tairbheacha luachmhara. Is saothar é an dearadh Grundig Heinzelmann Limited Edition Scannán Beochana Bolscaireachta a bhuaigh Duais Plaitíneim A' Design Award a mhúsclaíonn mianta, a spreagann, a chuireann ar bís, a thugann sásamh agus a bhíonn ina thobar áthais mhóir.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: Grundig Intermedia roots lie in the traditional German company Grundig, which was founded in 1945 and achieved world fame with its radios and televisions. After the Second World War Germany was in ruins and so were most radios but new production was tightly controlled by the allies. Radio dealer Max Grundig saw an opportunity and built Heinzelmann, a Grundig radio without tubes that was not officially a radio. And this was the same legendary design that was brought to life today.
Toisí & Pacáistiú: 1920 1080 Full HD Duration 60 seconds Frame Rate 25Fps
Clibeanna: Grundig, Heinzelmann, Radio, Animation, Digital Panorama
Teicneolaíocht Táirgthe: %100 CGI animation. All elements were modelled in 3d space and animated in Maxon’s Cinema 4D software. Compositing was made in Adobe After Effects.
Dúshlán Deartha: The main objective was to support Grundig’s motto, Embracing change is good if you remain true to yourself in a convincing plus entertaining way. The world of this product had to be mysterious and simple. The main elements of the animation were the wooden and brushed metallic materials that was used to build the classic design. They had to look real to convince the audience. Combining all these with a dramatic music in harmony, was the main challenge. The room we saw at the ending, had to reflect a feeling for a timeless, retro looking but modern life ambiance. We believe that we could achieve this.
Taighde: Sales reports and benchmarks were examined to filter the most known designs of radios. We came across the fact that Grundig Heinzelmann is very well known product since 1946. Our client briefed us about the history of this product and we leveled this up. The animation was planned to be aired on social media such as Grundig’s Youtube channel and retail stores in all around Europe. The store visitors were subjected to a questionairre to measure the effectiveness of the film.
Inspioráid: Grundig introduced its legendary Heinzelmann product in 1946. It was designed as a wooden box tubeless radio. This wooden design inspired us and we built the way over the wood idea. We dreamed a world of wood and metal in harmony without loosing the roots of Grundig brand.
Fad an Tionscadail: Our first presentation of the idea to the client was in the first week of December 2020. Production started within a week. We finished and delivered the final film at the end of December 2020.
Sreabhadh Oibríochta: This is a CG Animation video. Planned to be played on social media platforms such as Youtube, Vimeo, Facebook, Instagram and Grundig’s web site.
Paitinní: Copyrights belong to Arcelik A.S, 2019
Baill Foirne: Client - Arcelik Global Content Studio
Agency - Digital Panorama
Creative – Emre GOREN
3D Supervisor - Emre GOREN
3D Artist - Emre GOREN
3D Modeling - Teberdar GURBEY
3D Modeling - Emre GOREN
Sound Mix – Emre GOREN
Account Manager (Agency) - Pinar DINCER
Account Specialist (Agency) - Gozde MENTESE
Account Director (Agency) - Sevilay KOP
IT (Agency) - Kaan METEER
Executive Producer (Client) - Tayfun UGUZLUOGLU
Executive Producer (Client) - Gorkem GOR
Creidiúintí Íomhá: Video Credits: Emre GOREN