Portal Beoplay Feachtas Fógraíochta le Kutuko Studio

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2023 Duais Plaitíneim A' Design Award sa Chatagóir Comórtais Dearadh Scannán é an dearadh Portal Beoplay Feachtas Fógraíochta le Kutuko Studio.

PlaitíneamScannán· 2023

Portal Beoplay Feachtas Fógraíochta

le Kutuko Studio

Cliant: Kutuko Studio SL

Buaiteoir an ghradaim Duais Plaitíneim A' Design Award sa Chatagóir Scannán

2,488,529

Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #144874

Tabhair Cuairt ar an Suíomh Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Portal Beoplay Feachtas Fógraíochta

Is feachtas é chun a chluasáin Beoplay Portal a chur chun cinn. Roinn na sruthóirí an táirgeadh chun é a dhéanamh víreasach. Faoin Fuaim Éileamh a mhúnlaíonn do shaol, bhí orthu 5 chás a chruthú ag tagairt do chatagóirí thionscal an chluiche físeáin. Chomh maith le tionchar iontach amhairc a bheith aige, ardaíodh an taithí go comórtas chun rudaí fetish a bhí i bhfolach i ngach fráma a shuíomh. Bhí dearadh il-chásanna os comhair na foirne ina raibh an príomhcharachtar mar tháirge agus ina raibh taithí aige ar é a úsáid.

An Aitheantas

Maidir leis an Duais Plaitíneim A' Design Award

Bhuaigh an dearadh Portal Beoplay Feachtas Fógraíochta Duais Plaitíneim A' Design Award, aitheantas thar a bheith clúiteach a bhronntar ar dhearaí atá fíor-urghnách, galánta agus maorga. Is míorúiltí cruthaithe iad buaiteoirí Plaitíneim, fianaise ar theorainneacha na cruthaitheachta intleachtúla, agus léiríonn siad gairmiúlacht agus géiniais a ndearthóirí gan sárú. Táthar ag súil go mbeidh na dearaí seo ar na saothair is clúití a shainíonn aeistéitic ré, a chuireann le folláine na sochaí agus a chuireann teorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta chun cinn. Léiríonn an dearadh Portal Beoplay Feachtas Fógraíochta leibhéal sármhaitheasa thar na bearta agus déanann sé an domhan ina áit níos fearr gan amhras lena shaintréithe tairbheacha luachmhara. Is saothar é an dearadh Portal Beoplay Feachtas Fógraíochta a bhuaigh Duais Plaitíneim A' Design Award a mhúsclaíonn mianta, a spreagann, a chuireann ar bís, a thugann sásamh agus a bhíonn ina thobar áthais mhóir.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: Bang&Olufsen wanted to launch a campaign to promote its Beoplay portal headphones.
The streamers shared the production to make it viral. In addition, they ran a contest in which 23 eastereggs were hidden. Under the claim Sound that shapes your world, Kutuko had to create 5 scenarios, alluding to categories of the video game industry. In addition to having a great visual impact, the experience was elevated to a competition for the location of the fetish objects hidden in each frame.
Toisí & Pacáistiú: The export format and technical specifications are:

16:9, FHD, 1920X1080px optimisation with .mp4. compression codecs (h264).
1:1, FHD, 1920X1920px optimisation with .mp4 compression codecs.
9:16, FHD, 1080X192020px optimisation with .mp4 compression codecs. (h264)

These same formats can be exported at a higher quality without .mov (h265) compression.
Clibeanna: 3D, 3DMAX, Animation, C4D, Cinema 4D, Interior Design, Motion Design, Motion Graphics, Rendering
Teicneolaíocht Táirgthe: Kutuko started with a search for references and inspiration on websites such as Behance, Pinterest or Artstation, which they accumulated on moodboards on the Milanote website. Then they started a small composition sketch of the scene in Photoshop and once they had what they liked, they moved on to 3D. For this, we always use Cinema 4D software and the Redshift rendering engine along with various plugins such as Turbulence FD for the smoke simulations or Forester for the creation of trees.
Dúshlán Deartha: The creative demands of this piece required a solid and consolidated professional studio with high quality standards, which is why Paco, from Fan Content, trusted us once again to create such a striking and powerful piece on a creative and visual level.
Taighde: The workflow and human talent was divided between modellers, motion graphers, creative directors, art directors, riggers, character designers and managers focused on the production phases of creativity, art, storytelling, bso, realisation, modelling, texturing, lighting, postproduction and sfx, through an internal platform for the correct monitoring of the project.
Inspioráid: Under the claim Sound that shapes your world, Kutuko had to create 5 different scenarios that worked well together, alluding to key categories of the video game industry to engage the broad spectrum and profile of the target audience. Therefore, not only was there a great visual and sound impact from the start, but the experience was elevated to gamification and competition for the location of the fetish objects hidden in each frame.
Fad an Tionscadail: The Bang&Olufsen production took place in Madrid, by Kutuko Studio, from February to May 2022.
Sreabhadh Oibríochta: The video project is a standard full HD 1920X1080px format with optimised compression for social media and digital media such as web or e-commerce. In addition, and to make the content more consumable and adaptable, we worked specifically on 16:9, 1:1 and 9:16 proportions, to nurture all existing digital channels.
Paitinní: Kutuko Studio SL
Baill Foirne: Agency:
Fan Content
Client:
Bang & Olufsen
Project Manager:
Álvaro Ibáñez
Creatives Directors:
Paco Chanivet (Fan Content), Carlos Cabrera (Kutuko)
Lead 3D Artist:
Maite Martínez, Ibón Vergara, Luís Marín, Carlos Cabrera
3D Artist:
Andrea Marshall, Daniel Pomares
2D Artist:
Victor Angulo
SFX & Marvelous Designer:
Rodrigo Marchán
3D Modeling:
Daniel Jiménez
Groom design:
Michael Birefo
Creidiúintí Íomhá: Boutique Visual Kutuko Studio, Beoplay Portal, 2022