Quix Feidhm: Aitheantas Branda le Anja Zambelli Colak

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2021 Duais Airgid A' Design Award sa Chatagóir Comórtais Dearadh Grafach é an dearadh Quix Feidhm: Aitheantas Branda le Anja Zambelli Colak.

AirgeadGrafaic· 2021

Quix Feidhm: Aitheantas Branda

le Anja Zambelli Colak

Cliant: Zambelli Brand Design

Buaiteoir an ghradaim Duais Airgid A' Design Award sa Chatagóir Grafaic

40,925

Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #120357

Tabhair Cuairt ar an Suíomh Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Quix Feidhm: Aitheantas Branda

Is aitheantas branda é Quix d'inneall díola féinseirbhíse a chuireann deochanna te agus fuara agus sneaiceanna ar fáil. Baineann an t-aitheantas úsáid as dathanna, uigeachtaí agus foirmeacha atá tarraingthe as cultúr na hIodáile, ag tabhairt ómóis do ré órga dhearadh na hIodáile. Cuireann tarraingt beagáinín seanré na blianta Dolce Vita i gcuimhne agus meabhraíonn sé cultúr caife na hIodáile. Priontáiltear cupáin caife agus póstaeir i ndathanna CMYK le teicneolaíocht fritháise, agus brandáiltear na hinnill díola le scragaill phriontáilte. Iompaíonn an dearadh sos gasta caife ina eispéireas amhairc suaimhneach.

An Aitheantas

Maidir leis an Duais Airgid A' Design Award

Bhuaigh an dearadh Quix Feidhm: Aitheantas Branda Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Quix Feidhm: Aitheantas Branda ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Quix Feidhm: Aitheantas Branda a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: Quix’s design was created by choosing colors, textures, and forms from Italian culture that pay homage to the golden age of Italian design and the giants that defined it. The design nods to the Dolce Vita years with a slightly vintage appeal that transports the consumer to a more relaxed space. This design is unique because it was able to capture the essence of Italian aesthetics and implement them on a smaller scale - vending machines.
Toisí & Pacáistiú: To go coffee cup small: 46x60 mm To go coffee cup big: 59x110 mm Metal coffee box: 12x18 cm
Clibeanna: Branding, Coffee, vending machine, QSR, quick service, Italian, Italian design, Italian aesthetics
Teicneolaíocht Táirgthe: Coffee cups and posters were printed using CMYK colour and offset technology. Vending machines are branded using printed foils.
Dúshlán Deartha: Challenges faced included a market oversaturated with coffee products, quality not being a competitive advantage in vending machine products, limited physical thus limited space to communicate brand experience. Due to the low price point, brand packaging and collaterals needed to be designed keeping in mind a low budget and the design needed to appeal to a wide range of consumers – from university students (Gen Z) to blue-collar workers (Boomer) and office staff (Millennials).
Taighde: Workshops were conducted to set up a brand strategy. The objective was to define brand essence and philosophy, expected brand experience, brand personality and character definition, brand target groups, and market positioning. The personality defined – Quix is an elegant, clever friend and assistant inspired by Italian aesthetics. Thorough research of the history of Italian graphic design was conducted before concept development. Design prototyping tested the identity at every brand touchpoint.
Inspioráid: Italians are unparalleled at coffee drinking and nurturing coffee culture. Quix was inspired by the juxtaposition of this languid Italian coffee culture and grabbing a quick cup of coffee. The design weaves Italian values into its visual identity with colors and textures that pay homage to the golden age of Italian design. Its vintage appeal evokes Italian charm with the aroma of premium coffee - because despite the fast pace, find time to take a break and enjoy life. Dolce vita.
Fad an Tionscadail: The project started in January 2020 and finished in August 2020 in Rijeka, Croatia.
Sreabhadh Oibríochta: Quix are quality self-service vending machines that provide hot and cold drinks and snack meals, with guaranteed product quality, in an attractive form. As the consumer approaches to purchase a cup of coffee, Quix immediately creates a unique visual experience in the space where the vending machine is installed. Unlike typical vending machines, the design is an integral part of the experience and immediately transports the consumer to a different time and place evoking Italian coffee culture.