Happetsy Feidhm: Aitheantas Branda le Anamarija Leljak

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2021 Duais Airgid A' Design Award sa Chatagóir Comórtais Dearadh Grafach é an dearadh Happetsy Feidhm: Aitheantas Branda le Anamarija Leljak.

AirgeadGrafaic· 2021

Happetsy Feidhm: Aitheantas Branda

le Anamarija Leljak

Cliant: Happetsy

Buaiteoir an ghradaim Duais Airgid A' Design Award sa Chatagóir Grafaic

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Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #122375

Tabhair Cuairt ar an Suíomh Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Happetsy Feidhm: Aitheantas Branda

Is aitheantas branda é Happetsy a cruthaíodh do chomhlacht táirgí peataí. Comhcheanglaíonn an dearadh stíl retro seanscoile le híostachas nua-aimseartha. Cuirtear an carachtar retro in iúl tríd an bpailéad datha, cló-aghaidh lámhscríofa, agus patrúin de spotaí polca. Cuireann leagan amach glan, spásanna oscailte, agus cló-aghaidh sans serif teagmháil úr nua-aimseartha leis. Déanann an lógó léaráid de chat agus de mhadra a phéireáil le dronuilleog, cruth atá nasctha le cobhsaíocht agus le dílseacht. Tarraingíodh na grafaicí uile mar veicteoirí agus seachadadh iad i ndathanna RGB, CMYK, agus Pantone chun cuma chomhsheasmhach a chothú thar na meáin uile.

An Aitheantas

Maidir leis an Duais Airgid A' Design Award

Bhuaigh an dearadh Happetsy Feidhm: Aitheantas Branda Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Happetsy Feidhm: Aitheantas Branda ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Happetsy Feidhm: Aitheantas Branda a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: The uniqueness in Happetsy brand design lies in simplicity, and in the playful game of the old-school retro style with elements of modern design minimalism. Retro style is embodied in the color palette, handwritten typeface, and polka dot patterns. On the other hand, the clean design, layouts, empty spaces, and sans serif typeface are framing the retro brand look with a fresh modern touch.
Toisí & Pacáistiú: Thank you cards are printed on matte paper of 200g. These printing decisions were made in order to present the brand product offer. Happetsy offers quality and yet affordable products. In order to keep the brand's visual story coherent, all the graphics and illustrations were vectorized and saved as print-ready files.
Clibeanna: Visual identity, Logo Design, Stationery, Playful Branding, Pets, Merchandise
Teicneolaíocht Táirgthe: All the graphics were made in Adobe Illustrator to remain the vector quality. The logo design was made based on the Golden Ratio rule in order to appear in the most appealing way. Final designs were delivered in RGB, CMYK, and Pantone colors in order to keep the brand color appearance consistent throughout all media.
Dúshlán Deartha: Duration of the shipping and non-sustainable production were the main company challenges, translating to the identity design that had to express trust, loyalty, and connection to end customers and create an emotional bond.
Taighde: Target audience, Millenials living in South-West America have proven to be looking for emotional attachments to the brands, especially in the pet industry. Illustrative logo, and modern-retro look, have been identified to deliver this message across. In order to evoke positive feelings, and paint the main brand value - happiness, the logo consists of an organic part (pleasant illustration of a cat and dog) and the rectangle that carries the meaning of stability, and loyalty in American culture.
Inspioráid: The inspiration came from the overflow of positivity that humans experience when they come home to their pets after a long day at work.
Visual idea was framed by modern-retro aesthetics, as this was found to be resonating most with the target audience. Since the main goal was to create a cute brand identity, the visual story portrays happy pets that enjoy each other's company while jumping out of the box. Smiling, cartoonish, fatty look of the pets was an inspiration to boost positive emotions
Fad an Tionscadail: The project started in March 2019 and finished in May 2019 in Denmark.
Sreabhadh Oibríochta: The brand manual was provided as a guide for the client in order to be able to show a consistent brand story. Usage of a retro dot pattern & catchy retro colors across all the media creates a recognizable brand appearance. In this way target audience is able to connect and recognize the brand even without seeing the logo.
Creidiúintí Íomhá: Image #1: Creator: Anamarija Leljak, Logo design,2019.
Image #2: Creator: Anamarija Leljak, Business Cards, 2019.
Image #3: Creator: Anamarija Leljak, Logo Golden Ratio, 2019.
Image #4: Creator: Anamarija Leljak, Stationery design, 2019.
Image #4: Creator: Anamarija Leljak, Merchandise, 2019.