The Book That Grew Treoir Innilte le Fabiano Dalmacio

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2021 Duais Plaitíneim A' Design Award sa Chatagóir Comórtais Dearadh Mínealaíne é an dearadh The Book That Grew Treoir Innilte le Fabiano Dalmacio.

PlaitíneamMínealaín· 2021

The Book That Grew Treoir Innilte

le Fabiano Dalmacio

Cliant: Rothco, part of Accenture Interactive

Buaiteoir an ghradaim Duais Plaitíneim A' Design Award sa Chatagóir Mínealaín

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Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #122969

Tabhair Cuairt ar an Suíomh Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le The Book That Grew Treoir Innilte

Is treoir innilte é The Book That Grew a rinneadh d'fheirmeoirí in Éirinn. Cuireann an leabhar deich gceacht agus deich bpíosa comhairle praiticiúla i láthair atá ceaptha inbhuanaitheacht agus brabúsacht a fheabhsú. Treoraíonn na deich gcéim feirmeoirí i dtreo deich rothlú innilte féir gach bliain agus táirgeacht deich dtonna féir in aghaidh an heicteáir. Múnlaíodh gach leathanach, focal agus léaráid ag fréamhacha féir beo, a treoraíodh feadh cainéal thar thréimhse fáis roinnt seachtainí. Mínítear próisis chasta feirmeoireachta trí shiombailí saincheaptha, agus tá eochair na siombailí ar leathanach infhillte.

An Aitheantas

Maidir leis an Duais Plaitíneim A' Design Award

Bhuaigh an dearadh The Book That Grew Treoir Innilte Duais Plaitíneim A' Design Award, aitheantas thar a bheith clúiteach a bhronntar ar dhearaí atá fíor-urghnách, galánta agus maorga. Is míorúiltí cruthaithe iad buaiteoirí Plaitíneim, fianaise ar theorainneacha na cruthaitheachta intleachtúla, agus léiríonn siad gairmiúlacht agus géiniais a ndearthóirí gan sárú. Táthar ag súil go mbeidh na dearaí seo ar na saothair is clúití a shainíonn aeistéitic ré, a chuireann le folláine na sochaí agus a chuireann teorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta chun cinn. Léiríonn an dearadh The Book That Grew Treoir Innilte leibhéal sármhaitheasa thar na bearta agus déanann sé an domhan ina áit níos fearr gan amhras lena shaintréithe tairbheacha luachmhara. Is saothar é an dearadh The Book That Grew Treoir Innilte a bhuaigh Duais Plaitíneim A' Design Award a mhúsclaíonn mianta, a spreagann, a chuireann ar bís, a thugann sásamh agus a bhíonn ina thobar áthais mhóir.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: This one-of-a-kind book contains 10 tangible lessons and 10 pieces of practical advice designed to help maximize sustainability and increase profitability. These 10 steps enable farmers to achieve a 'perfect' 10 rotations of grass grazing per year, and produce 10 tons of grass per hectare - a truly powerful number that will massively improve the sustainability of even the most efficient farm.
Toisí & Pacáistiú: Book closed: A3 - 29.7 x 42cm
Book open: A2 - 59.4 x 42cm
Clibeanna: book, design, Ireland, grass, farming, bank
Teicneolaíocht Táirgthe: We used grass to grow a book. This is a genuine world first - with each page, each word, and each diagram shaped by real grass roots as they grew. Manipulated by a unique fusion of gardening and meticulous craft, the 'printing process' was fulfilled by nature itself - shaping the grass roots into legible symbols over a growth period of several weeks.
Dúshlán Deartha: This is a book that has completely come from grass itself. Designing for a root-based 'printing process' presented many challenges unique to this project. Every element from words to symbols to borders had to be inter-connected by channels for the roots to navigate. Complex farming processes were compressed into a bite-sized visual language of bespoke symbols, with the design of each individual glyph informed by the action or process it represented. A unique fold-out page allowed the reader quickly reference the symbol key while reading.
Taighde: The first step was to analyse the latest government reports and agricultural studies to identify the key areas of inefficiency in farming. Using the latest research and data on sustainability we isolated the 10 most effective methods of reducing emissions relevant to our target audience of Irish farmers. The application of each step was assigned a specific percentage of carbon savings, giving clear targets for farmers to reach, and a clear result that would translate into profitability through reaching these targets.
Inspioráid: The roots of Ireland's economy are in agriculture, but if farming is to survive, it must become more sustainable. AIB, Ireland's largest bank for farmers, in partnership with Teagasc - the Irish Agriculture and Food Development Authority - wanted to enable farmers to maximize sustainability, by changing how they see our greatest resource: grass.
Fad an Tionscadail: From October 2018 to May 2019, in Dublin and Amsterdam.
Sreabhadh Oibríochta: Not only does this book lay out a practical plan of action, it symbolises the power of our natural resources. When grass is managed correctly, it can work wonders.
Baill Foirne: Agency: Rothco, part of Accenture Interactive
Client: AIB
Executive Creative Director: Alan Kelly
Creative Director: Ray Swan
Art Director: Fabiano Dalmácio
Copywriter: Rob Maguire
Design Director: Shane O'Riordan
Designer: Diogo Dias
Business Director: Jimi McGrath
Account Director: Alan McQuaid
Project Manager: Irene Sharkey
Executive Producer: Alan Byrnes
Artist: Diana Scherer
Book Designer: Jamie Murphy
Publisher: The Salvage Press
Creidiúintí Íomhá: Photographer: Diana Scherer
Filmmaker: Jake Viramontez