Fondazione Alinari Feidhm Phríomha: Aitheantas Branda le Frush Design

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2021 Duais Airgid A' Design Award sa Chatagóir Comórtais Dearadh Grafach é an dearadh Fondazione Alinari Feidhm Phríomha: Aitheantas Branda le Frush Design.

AirgeadGrafaic· 2021

Fondazione Alinari Feidhm Phríomha: Aitheantas Branda

le Frush Design

Cliant: Frush | Creative studio

Buaiteoir an ghradaim Duais Airgid A' Design Award sa Chatagóir Grafaic

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Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #125706

Tabhair Cuairt ar an Suíomh Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Fondazione Alinari Feidhm Phríomha: Aitheantas Branda

Is éard atá in Fondazione Alinari ná aitheantas branda a cruthaíodh do Fondazione Alinari per la Fotografia, comhlacht poiblí a bunaíodh i bhFlórans chun bailiúcháin ghrianghrafadóireachta Alinari a chaomhnú, a bhainistiú agus a chur chun cinn. Tá an t-aitheantas tógtha timpeall na litreach cás íochtair A, teibíocht ar lionsa ceamara, a fheidhmíonn freisin mar fhráma d'íomhánna ón gcartlann stairiúil. Tugann litriú dealbhóireachta agus pailéad dubh agus bán solas agus scáth chun cuimhne. Cuirtear an córas i bhfeidhm ar ábhair chlóite, ticéid, catalóga, marsantaíocht agus suíomh gréasáin.

An Aitheantas

Maidir leis an Duais Airgid A' Design Award

Bhuaigh an dearadh Fondazione Alinari Feidhm Phríomha: Aitheantas Branda Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Fondazione Alinari Feidhm Phríomha: Aitheantas Branda ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Fondazione Alinari Feidhm Phríomha: Aitheantas Branda a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: Brand Design and hole visual identity for "Fondazione Alinari per la Fotografia", the new body founded in Florence by the Tuscany Region for the conservation, management and promotion of the Alinari photographic collections. Its birth marks a new beginning in the long history of the archive (from 1852).
Toisí & Pacáistiú: Business cards, Folders, Envelopes, Notes, Posters, Entrance tickets, Catalogue, Badge, sanitizing gel, merchandising (such as: mugs, T-shirts, pins, shoppers). Than web site redesign and brand presentation Video
Clibeanna: brand design, merchandising, print materials, visual identity
Teicneolaíocht Táirgthe: Brand design and visual identity and language.
Dúshlán Deartha: The main purpose of the foundation is to promote a widespread culture of photography, starting with the Alinari collections, while preserving their authentic historical and cultural value, their physical integrity, and guaranteeing the best conditions for increased awareness of and access to them. So the design had to reflect the long history behind and at the same time to stand out from the previous brand.
Taighde: The previous brand was a private subject. The new one is a public institution held by Tuscany Region which recognised the exceptional cultural value of the Alinari holdings and resolved to purchase them and began an operation of cultural policy and investment, which has saved this archive, one unique in the world for its size and value, from dispersal and dismemberment, while also guaranteeing its future use and accessibility.
Inspioráid: The term photography comes from a Greek compound word, light and handwriting, literally "writing with light". Brand features are: Sculptural lettering, Black and white (light and shadow), Accent on "Alinari" word, Focus on the letter A (lowercase, as abstraction of the camera lens). The A is photo container to represent the huge and historical Alinari archive.
Fad an Tionscadail: The project started in October 2020 in Florence (Italy) and it is still going on.
Sreabhadh Oibríochta: It's a brand identity project to identificate a new public subject.
Paitinní: Copyrights belong to Giuditta Valentina Gentile, 2020-2021.
Baill Foirne: Giuditta Valentina Gentile