WWI Cultural Trail Leabhar Eolais, Léarscáil le Martino Spreafico

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2022 Duais Iarainn A' Design Award sa Chatagóir Comórtais Dearadh Clóite é an dearadh WWI Cultural Trail Leabhar Eolais, Léarscáil le Martino Spreafico.

IarannCló· 2022

WWI Cultural Trail Leabhar Eolais, Léarscáil

le Martino Spreafico

Cliant: Emanuela Spedicato, SeTe srl

Buaiteoir an ghradaim Duais Iarainn A' Design Award sa Chatagóir Cló

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Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #136363

Tabhair Cuairt ar an Suíomh Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le WWI Cultural Trail Leabhar Eolais, Léarscáil

Is leabhar eolais é Conair Chultúir an Chéad Chogaidh Dhomhanda a bhfuil léarscáil infhillte ann, do chonair sléibhe in Alpa na hIodáile. Tá 94 leathanach sa leabhar agus tomhaiseann sé 185 faoi 235 milliméadar. Coinníonn fillteán páipéir sa leathanach deiridh léarscáil ar scála 1 go 25000, a osclaíonn go dtí 700 faoi 700 milliméadar. Déantar cur síos ar na hocht gcéim den chonair le sonraí faoin bhfad, an t-airde os cionn na farraige agus an t-am a thógann siad. Cuireann seanghrianghraif, dánta agus giotaí gearra téacs an Chéad Chogadh Domhanda sna sléibhte céanna i gcuimhne dúinn. Molann pailéad dorcha glas agus clófhoirne ar stíl chlóscríobháin tréimhse na haimsire sin. Ní féidir le siúlóirí ach an léarscáil níos éadroime a iompar ar an gconair.

An Aitheantas

Maidir leis an Duais Iarainn A' Design Award

Bhuaigh an dearadh WWI Cultural Trail Leabhar Eolais, Léarscáil Duais Iarainn A' Design Award, aitheantas gradamach a bhronntar ar dhea-dhearaí a chomhlíonann na riachtanais ghairmiúla agus thionsclaíocha a bhíonn á n-éileamh ó chruthuithe a ndearnadh go maith iad. Léiríonn buaiteoirí Iarainn scil mhór, speisialtóireacht ard, tuiscint saineolaí agus cumas cruthaitheach a gcruthaitheoirí. Táthar ag súil go mbeidh an dearadh WWI Cultural Trail Leabhar Eolais, Léarscáil ina chruthú a bhfuil an-mheas air, a n-ardaítear agus a ghráitear atá praiticiúil agus nuálach. Comhtháthaíonn an dearadh seo a bhuaigh Duais Iarainn A' Design Award na cleachtais is fearr sa tionscal agus tá saintréithe teicniúla inniúla aige nasctha le heolas agus le tallann. Tá meas ar an dearadh WWI Cultural Trail Leabhar Eolais, Léarscáil as a dhúthracht agus dearadh é chun feabhsuithe cáilíochta beatha a sholáthar a chabhraíonn leis an domhan a dhéanamh ina áit níos fearr.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: The Design of this book has one purpose: melt together the visual of a contemporary ultra-trail run (fun, colors, athletic effort) with the cultural heritage of the WWI. That's why the art direction and the graphic design of the book uses symbols, fonts and graphics coming from another era but modernized in contemporary graphic design. The book itself is a plot between the description of the modern trail and the thoughts and stories of the people fighting in these mountains and glaciers during WWI. Modern outdoor guide, with a cultural to tell: the unique graphic design of the book is the visual result of this concept.
Toisí & Pacáistiú: The book is 94 pages within 18,5cm x 23,5cm. In the last page there is a paper fold with the map which (open) 70cm x 70cm.
Clibeanna: book, world war I, map, cultural trail
Teicneolaíocht Táirgthe: The project concern a book and a 1:25.000 scale Cartographic Map. In order to give a touch of old and "army" (WWI) atmosphere, I developed an art direction visual (fonts and color palette) that could, just a bit, remind of those years and context. In order to to this, Adobe Illustrator, InDesign and Photoshop made their best. QGis was used to design the map.
Dúshlán Deartha: The main creative challenge was to communicate to the reader (and the hiker) that the territory of the trail (Val Camonica, and Adamello massive) is a beautiful natural area but also so rich of history. The tricky thing was to mix the "outdoor activity" and the "cultural activity". We didn't want to create a book concerning the World War I, nor a book concerning an outdoor ultra trail: these two main features are mixed to release the main message: a great mountain place rich of history.
Taighde: In order to set the trail and the story around it, it took severals cartographics and tracking skills supported by SeTe srl. Then, the knowledge of the territory was crucial to describe the stages (8 in tot.) of the track. This was the great job made by Emanuela Spedicato, Mario Sterli and Matteo Aielli. After collected all this, the creative design process started by searching inspirations, design mockeups and fit the map with the visual of the book.
Inspioráid: I grew up in northern Italy, in the in the middle of the Alps between Valtellina, Dolomites and Swiss. I always loved mountains; but what I love most is the history within them, the history of the man who made that rocks and ice so important. I go up in the mountains too, hiking and climbing. In those moments I always think of how hard was life years ago, not to talk about fighting a war. I think of those people and I instantly admire them. They inspire me in my every day life.
Fad an Tionscadail: The entire project took place between Valtellina, Valcamonica and Dolomites: the area surrounded by the trail. It took 4 months for planning, tracking the trail, design the book and create the map.
Sreabhadh Oibríochta: The book is a 94 pages book with a fold that contains the map. Reader can fid informations about the trail and the history that rides in it. Once reader decide to hike one of the stage proposed, he can bring just the map (lighter than the whole book) and still find interesting details in it and also, of course, find his way on the right trail.
Baill Foirne: Emanuela Spedicato
Mario Sterli
Matteo Aielli
Lorenzo Bertolini
Erica Ferrari