Seen Feidhm Phríomha: Aitheantas Corparáideach le Nima Emamverdi

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2026 Duais Iarainn A' Design Award sa Chatagóir Comórtais Dearadh Grafach é an dearadh Seen Feidhm Phríomha: Aitheantas Corparáideach le Nima Emamverdi.

IarannGrafaic· 2026

Seen Feidhm Phríomha: Aitheantas Corparáideach

le Nima Emamverdi

Cliant: Seen

Buaiteoir an ghradaim Duais Iarainn A' Design Award sa Chatagóir Grafaic

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Buaiteoir Gradaim Fíoraithe

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Tabhair Cuairt ar an Suíomh Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Seen Feidhm Phríomha: Aitheantas Corparáideach

Téacs an Leabhair: Baineann dearadh an lógó úsáid as an litir shéiriafach e sa chás beag, mar phríomhbhloc tógála geoiméadrach chun cruth spéaclaí a léiriú. Trí na carachtair a scáthánú, cruthaíonn an dearadh cothromaíocht shiméadrach a dhéanann aithris ar struchtúr fráma. Déantar gnéithe séiriafacha nua-aimseartha a chlaochlú ina ndroichid fheidhmiúla, a nascann na móitíotamaithe ciorclacha a shiombailíonn an tsúil agus an lionsa araon. Ligeann an córas amhairc íostachaíoch seo do spásáil inchoigeartaithe idir gnéithe, rud a chinntíonn inléiteacht ard agus inoiriúnaitheacht ar fud scálaí éagsúla, ó ghreanadh beag táirgí go taispeáintí formáide móire.

An Aitheantas

Maidir leis an Duais Iarainn A' Design Award

Bhuaigh an dearadh Seen Feidhm Phríomha: Aitheantas Corparáideach Duais Iarainn A' Design Award, aitheantas gradamach a bhronntar ar dhea-dhearaí a chomhlíonann na riachtanais ghairmiúla agus thionsclaíocha a bhíonn á n-éileamh ó chruthuithe a ndearnadh go maith iad. Léiríonn buaiteoirí Iarainn scil mhór, speisialtóireacht ard, tuiscint saineolaí agus cumas cruthaitheach a gcruthaitheoirí. Táthar ag súil go mbeidh an dearadh Seen Feidhm Phríomha: Aitheantas Corparáideach ina chruthú a bhfuil an-mheas air, a n-ardaítear agus a ghráitear atá praiticiúil agus nuálach. Comhtháthaíonn an dearadh seo a bhuaigh Duais Iarainn A' Design Award na cleachtais is fearr sa tionscal agus tá saintréithe teicniúla inniúla aige nasctha le heolas agus le tallann. Tá meas ar an dearadh Seen Feidhm Phríomha: Aitheantas Corparáideach as a dhúthracht agus dearadh é chun feabhsuithe cáilíochta beatha a sholáthar a chabhraíonn leis an domhan a dhéanamh ina áit níos fearr.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: We designed the logo using the letter "E" as a symbol for the shape of glasses. Our goal was to show that you can make a big impact with ultimate simplicity. The strength of this design lies in the versatility we created with the logo's form. The interplay between the two "E"s, which inspired the logo's shape, also alludes to how these glasses will be worn by a diverse range of people.
Ultimately, the meaning is reflected in the form of the letters themselves.
Toisí & Pacáistiú: To the extent possible, the design adheres to precise ratios, approximating the golden ratio. The line weights and negative space have been carefully balanced to ensure legibility in small applications, such as a favicon or on the temple of glasses, while also maintaining its beauty and elegance at larger sizes.
Clibeanna: logo design, visual identity, logotype, corporate identity
Teicneolaíocht Táirgthe: When sketching ideas for the logo, I wanted to represent the shape of a glasses frame in a simple way while maintaining the versatility to play with the letters.

I used a lowercase serif 'e' from a modern font to suggest the decorative elements of the frame. By extending the serif, I was able to create the bridge that connects the two lenses. I then mirrored the first 'e' to hint at the symmetry and balance of a pair of glasses.
Dúshlán Deartha: A key research challenge was the public's perception of prescription glasses as a medical necessity versus sunglasses as a non-essential, decorative item. We found they often deprioritizes self-care, viewing it as an unnecessary expense.
To address this, our strategy involved 2 steps. 1st, we focused on cultural education and building trust through social media and advertising. 2nd, in our design, we simplified the form and visual language to make the concept more accessible and appealing.
Taighde: When conducting our research, I focused on a few key areas and was very meticulous. First, I looked at our audience's perception of eyewear and the initial shapes they associate with glasses. I also examined where glasses stand in the audience's mind as a form of clothing or personal accessory.

Additionally, we researched the manufacturing process of glasses and the structure of eyewear frames, as well as the psychological aspects of aesthetics from the audience's point of view.
Inspioráid: Inspired by a young woman who founded a brand and the space she created to uplift women, I poured my heart into this project. In a country where women have limited clothing choices and are considered second-class citizens under Islamic law, the brand's founder seeks to instill a sense of self-worth and beauty in her community. Her effort to establish eyewear as a means of personal expression and empowerment for Iranians, especially women, was a powerful motivator for me to participate in this project with all my being.
Fad an Tionscadail: The process, from initial research into the target audience's concerns to finalizing the logo design, took about two and a half months to reach a definitive conclusion with the brand owner. We then conducted surveys with people in the target demographic for another month, which confirmed that the design successfully created a close and immediate connection with its audience.
Sreabhadh Oibríochta: I designed the letter 'e' with a rounded form to represent the eyeball and the most basic shape of a glasses frame. When rotated, it mimics the movement of an eye or the field of vision. The serif-like decorative elements of the letters can be extended or shortened to fill gaps or cover a larger area. This line can also be curved, which would allow for interesting motion graphics in a logo animation to better connect with the audience.
Baill Foirne: Nima Emamverdi