Sxdesign Feidhm Aitheantais Bhranda le Sxdesign

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2022 Duais Airgid A' Design Award sa Chatagóir Comórtais Dearadh Grafach é an dearadh Sxdesign Feidhm Aitheantais Bhranda le Sxdesign.

AirgeadGrafaic· 2022

Sxdesign Feidhm Aitheantais Bhranda

le Sxdesign

Cliant: Sxdesign

Buaiteoir an ghradaim Duais Airgid A' Design Award sa Chatagóir Grafaic

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Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #137585

Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Sxdesign Feidhm Aitheantais Bhranda

Is éard atá in Sxdesign ná aitheantas branda a cruthaíodh do stiúideo dearaidh atá lonnaithe i mBéising na Síne. Leanann gach mionsonra den lógó cóimheas 1:1.414, rud a thugann cuma dhlúth chomhdhéanta don mharc. Cuireann miondeoirí grafacha sna cúinní comharthaí athfhriotail i gcuimhne agus fráimeálann siad dronuilleoga an lógó. Déanann an leagan amach an marc siméadrach agus tugann sé le fios luaite, marcáil agus léirmhíniú teanga agus smaointe. Trí ghrafaic gluaisne, is féidir leis an lógó fás isteach i bhfoirm thraidisiúnta na Síne d'ainm an stiúideo, ag nascadh an traidisiúin agus an dearaidh nua-aimseartha.

An Aitheantas

Maidir leis an Duais Airgid A' Design Award

Bhuaigh an dearadh Sxdesign Feidhm Aitheantais Bhranda Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Sxdesign Feidhm Aitheantais Bhranda ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Sxdesign Feidhm Aitheantais Bhranda a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: The logo can grow into its traditional Chinese name, linking history and future dynamically. The graphics in the corner is reminiscent of quotation marks and gives imaginary meaning to the rectangles in the logo. This design not only makes the logo symmetrical, but also implies a citation, markup, or modification of human language and thoughts. So, it tells that the brand creates and values language and idea of client and user, such as requirements, knowledge, or the attitude of sxdesign itself.
Toisí & Pacáistiú: It can be print on various size and material.
It also can grow into its classical style Chinese name by motion graphs.
Clibeanna: Brand Identity, Chinese, Modern, Traditional, Orange, Language
Teicneolaíocht Táirgthe: Every detail of the logo uses a 1:1.414 ratio. This proportion makes the logo look compact and composed. In the left and right direction, the circle slightly protrudes from the rectangle to compensate for the visual deviation.
Dúshlán Deartha: The Chinese name and core concept of Sxdesign are very profound and abstract. At the same time, sxdesign also hopes to convey its emphasis on the connection between tradition and modernity. The challenge of the project is to use a simple and modern logo to convey rich information while making a connection with the Chinese name.
Taighde: Research has shown that the similar elements can evoke familiar experiences in human brain. The symbol similar to quotation marks, and the visual framework similar to the citation remind people of related experiences about language. Sxdesign uses such brand image to express that it attaches great importance to information and hopes to create significance for the world through design, just like people use language to build meaning.
Inspioráid: As a design studio in China, “SX” stands for Chinese “ShangXiang” which taken from “Yi Chuan”. The name expounds the brand core opinion: To build significance of daily life through the observation, extraction, abstraction and reorganization of phenomena. We think the role of human language is the same too. So, we excite people's imagination of language to express the culture of the brand and to build a connection between the logo and the Chinese name.
Fad an Tionscadail: Fr. November 2021 to January 2022, Beijing, China.
Sreabhadh Oibríochta: The brand stimulates a kind of imagination about language, that is, sxdesign is glad to face people's various languages and ideas, such as the phenomena of market, the voices of clients, the requirements of users. And then the brand can cite them, understand them, mark them, communicate with them and create significance through them.
Paitinní: Sxdesign
Baill Foirne: Xu Chen
Rong Zhang
Fangbo Wu
Hao Huang
Qian Hao
Beibei Liu
Yingfei Sun
Tianshu Liu
Haining Jiang
Shulong Li
Zhihuan Yuan
Mingjie Zhang
Yan Liu
Creidiúintí Íomhá: Sxdesign