Anlan Branding Aitheantas Branda le Haiwen Yang

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2023 Duais Iarainn A' Design Award sa Chatagóir Comórtais Dearadh Grafach é an dearadh Anlan Branding Aitheantas Branda le Haiwen Yang.

IarannGrafaic· 2023

Anlan Branding Aitheantas Branda

le Haiwen Yang

Cliant: Anlan

Buaiteoir an ghradaim Duais Iarainn A' Design Award sa Chatagóir Grafaic

10,137

Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #141858

Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Anlan Branding Aitheantas Branda

Is aitheantas branda é Anlan Branding a cruthaíodh do bhranda gléasanna áilleachta. Tá an t-aitheantas deartha le fanacht in-aitheanta thar fheidhmchláir éagsúla. Tá coirnéil chuartha go bog ag an gcló, agus fanann na foirmeacha litreacha foriomlána simplí agus glan. Tagraíonn patrún bláthanna, díorthaithe ón litir A, don smaoineamh faoi áilleacht, agus nascann gearradh beacht sa litir A teicneolaíocht le haeistéitic. Úsáidtear corcra mar phríomhdhath an bhranda. Cuirtear an t-aitheantas i bhfeidhm ar na córais stáiseanóireachta agus pacáistíochta, agus tacaíonn treoirlínte le húsáid chomhsheasmhach.

An Aitheantas

Maidir leis an Duais Iarainn A' Design Award

Bhuaigh an dearadh Anlan Branding Aitheantas Branda Duais Iarainn A' Design Award, aitheantas gradamach a bhronntar ar dhea-dhearaí a chomhlíonann na riachtanais ghairmiúla agus thionsclaíocha a bhíonn á n-éileamh ó chruthuithe a ndearnadh go maith iad. Léiríonn buaiteoirí Iarainn scil mhór, speisialtóireacht ard, tuiscint saineolaí agus cumas cruthaitheach a gcruthaitheoirí. Táthar ag súil go mbeidh an dearadh Anlan Branding Aitheantas Branda ina chruthú a bhfuil an-mheas air, a n-ardaítear agus a ghráitear atá praiticiúil agus nuálach. Comhtháthaíonn an dearadh seo a bhuaigh Duais Iarainn A' Design Award na cleachtais is fearr sa tionscal agus tá saintréithe teicniúla inniúla aige nasctha le heolas agus le tallann. Tá meas ar an dearadh Anlan Branding Aitheantas Branda as a dhúthracht agus dearadh é chun feabhsuithe cáilíochta beatha a sholáthar a chabhraíonn leis an domhan a dhéanamh ina áit níos fearr.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: The design reshapes ANLAN identity as a beauty brand, ensuring its recognizability in different scenarios. To convey the concept of a modern femininity of rigidity and softness, the typeface corners are carefully rounded but overall kept simple and clean. A flower pattern irratived from letter A blooms a new gesture to interpret the meaning of beauty. Purple color as branding main color is brave and bright. We hope new identities change the inherent perception of women beauty brand and lead to a more independent feeling.
Toisí & Pacáistiú: The coordinated images were applied to all physical stationery system and package system.
Clibeanna: Brand Identity, Branding, Visual Identity, Logo, Typeface, Experience
Teicneolaíocht Táirgthe: In order to make the brand to convey the aesthetics while showing sufficient modern independence “feeling”, we deliberately downplayed the importance of symbolic flower pattern and decided to remove the colors in the logo. We balanced the tension between "rigidity/ttechnology" and "softness/feminine".
Dúshlán Deartha: In the process of designing, challenge is looking for the right portion between gentleness and strength. We want to convey the message that enjoying the use of these beauty devices to renew youself and show charmy confidence. We verified the degree of rounded corners of the logotype, the portion of red and blue in the sensitive purple main color, and the ratio of graphics and text, all of which must be in line with the feeling of combining rigidity and softness. Managing this sense is also a challenge, for which we have designed guidelines and various application formats so that customers can do it themselves.
Taighde: In Japan, the beauty brands were always designed in a gentle, feminine language. Curved shapes, pink or champagne visual colors flooding the market. As an emerging beauty brand, ANLAN needs to break through the inherent market atmosphere and bring new feelings to modern consumers.
Inspioráid: In this new identity, we find the letter A can be a stable but also gentle symbol. The just right cut in letter A reveals brand value: technology and aesthetics are more perfectly matched, creating more possibilities and experiences for clients. It matches user's understanding and feeling of the new look of ANLAN.
Fad an Tionscadail: The project began in Shenzhen, China in April 2021 and was delivered to the client in January 2022.
Sreabhadh Oibríochta: The new identity shows the charm of modern beauty, and the inclusive design is easier to apply, helping brand to convey their attitude. It has proven to make the brand simple, clear and straightforward, and users can easily associate the visual identity with the products offered, identify it and use it.
Paitinní: Shenzhen Baselab Technology Ltd.
Baill Foirne: Designer: Haiwen YANG
Designer: Jiang Liang Li
Designer: Meng Yao Yu
Designer: Wei Wei Chen
Designer: Zi Xun Meng
Creidiúintí Íomhá: Shenzhen Baselab Technology Ltd.