Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2023 Duais Airgid A' Design Award sa Chatagóir Comórtais Dearadh Grafach é an dearadh Mohanii Féiniúlacht Branda le Wei Sun.

AirgeadGrafaic· 2023

Mohanii Féiniúlacht Branda

le Wei Sun

Cliant: DOTONE Brand Design

Buaiteoir an ghradaim Duais Airgid A' Design Award sa Chatagóir Grafaic

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Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #142914

Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Mohanii Féiniúlacht Branda

Is féiniúlacht branda é Mohanii a cruthaíodh do lipéad faisin atá fréamhaithe sa chultúr oirthearach. Tá an lógó bunaithe ar litreacha Laidineacha, a thugann tuin shimplí agus idirnáisiúnta don bhranda. Is í an litir M an croíshiombail agus tagraíonn sí don dúch, rud a nascann an marc le peannaireacht na Síne. Déantar foirmeacha seirifeacha agus línte comhrianta a chomhcheangal agus a athléirmhíniú. Cuirtear béim ar na litreacha M agus H, agus laghdaítear na litreacha eile, ionas go gcruthaítear sraitheanna amhairc. Is féidir an tsiombail a athdhéanamh, a bhriseadh as a chéile agus a athchumadh, agus is féidir í a chur i bhfeidhm ar mheán ar bith.

An Aitheantas

Maidir leis an Duais Airgid A' Design Award

Bhuaigh an dearadh Mohanii Féiniúlacht Branda Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Mohanii Féiniúlacht Branda ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Mohanii Féiniúlacht Branda a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: The Mohanii logo is dominated by English, reflecting the international simplicity and tonality; it is simplified and linked through the image of Chinese calligraphy, and the M is innovatively used as the core identification symbol and integrated into the oriental humanistic spirit.
MOHANII combines and reinterprets serifs and isolines. Symbols strengthen M and H, and weaken other characters to form visual layers, so that they form a unified image energy field.
Toisí & Pacáistiú: The size of the brand logo is not uniformly stipulated, and the size can be set by itself according to the actual production.
Clibeanna: Brand Design, Logo Design, Brand Identity, Fashion Branding, Geometric Art
Teicneolaíocht Táirgthe: M corresponds to ink, which is the core identification element of the brand and the spiritual carrier of the brand. The design uses the humanistic core as the strength to superimpose the brand height, has a unique texture and extended vitality, and implants cultural genes into the brand identity. It can be repeated, broken up, composed and integrated into abstract oriental elements, and can be applied to any medium.
Dúshlán Deartha: There are two challenges to face. One is how to creatively excavate a unique brand visual language in an international style, penetrate and implant the brand cultural genes, and establish a differentiated, exclusive and recognizable industry identity for the brand. The second is how to build a bridge of communication between brands and users, and convey the cultural connotation behind fashion products, so as to give the realization of brand value as a fulcrum.
Taighde: Mohanii is a fashion pioneer brand positioning the core of the oriental spirit. Based on the vision of "high-end experimentation", Mohanii is committed to building a brand in multiple dimensions such as culture, art, business, and fashion trends. With the brand tenet of "continuously providing consumers with fresh experiences through visual innovation", it actively explores the possibilities between aesthetics and commerce. Therefore, it is necessary to establish a new fashion brand identity that is unique and has avant-garde artistry.
Inspioráid: Drawing inspiration from Chinese ink and wash, we designed a brand symbol with vitality and "sportiness" for the brand, which can be broken up, reconstructed and integrated with abstract oriental elements. The design is based on plane composition, postmodern abstraction as the form of expression, based on fashionable geometric shapes, integrates oriental culture to interpret black and white classics, and finally forms a visual image with avant-garde artistry and commercial recognition.
Fad an Tionscadail: The project started in Shenzhen in December 2020 and completed in Shenzhen in July 2021.
Sreabhadh Oibríochta: Through the personalized use of brand logos in different media, consumers can bring different fresh visual experiences and perceive the unique texture and extended vitality of brand logos. For consumers, consumption is also an appreciation of aesthetic life. This kind of consumption behavior based on aesthetics will increase people's attention to traditional culture and generate continuous links.
Paitinní: All copyrights DOTONE Brand Design,2020
Creidiúintí Íomhá: Image #1-#5
Designer,Wei Sun,2020
Designer,Mingran Wu,2020