Sejong Center Rebranding Dearadh Aitheantais Amhairc le Won Rak

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2023 Duais Airgid A' Design Award sa Chatagóir Comórtais Dearadh Grafach é an dearadh Sejong Center Rebranding Dearadh Aitheantais Amhairc le Won Rak.

AirgeadGrafaic· 2023

Sejong Center Rebranding Dearadh Aitheantais Amhairc

le Won Rak

Cliant: Sejong Center

Buaiteoir an ghradaim Duais Airgid A' Design Award sa Chatagóir Grafaic

39,176

Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #146646

Tabhair Cuairt ar an Suíomh Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Sejong Center Rebranding Dearadh Aitheantais Amhairc

Is dearadh aitheantais amhairc é Athbhrandáil Ionad Sejong don Ionad Sejong do na hEalaíona Taibhithe, institiúid phoiblí a osclaíodh i Seoul sa bhliain 1978. Bogann an t-aitheantas ar shiúl ó ghnáthstíl lógó institiúidí poiblí na Cóiré. Feidhmíonn Hangul, córas scríbhneoireachta na Cóiré, mar an tsiombail féin, agus tá foirmeacha na litreacha comhcheangailte le nodaireacht cheoil a tarraingíodh ó shé cholún an fhoirgnimh. Leathnaíonn clófhoirne saincheaptha, éadaí foirne stáitse agus leabhar clóite an t-aitheantas thar an lógó. Nascann an dearadh seanfhoirmeacha agus foirmeacha nua-aimseartha in aon chóras amháin.

An Aitheantas

Maidir leis an Duais Airgid A' Design Award

Bhuaigh an dearadh Sejong Center Rebranding Dearadh Aitheantais Amhairc Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Sejong Center Rebranding Dearadh Aitheantais Amhairc ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Sejong Center Rebranding Dearadh Aitheantais Amhairc a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: Sejong Center for the Performing Arts is an old public institution that opened in Seoul in 1978. What is special about this identity design is that it tried to break away from the existing logo design of Korean public institutions.
These attempts are a new combination of old and recent, and Hangul itself serves as a symbol. In particular, the use of Hangul as a logo is a boldness that is rarely seen in Korea, and it is appealing to the younger generation as a new retro.
Clibeanna: K-design, Sejong center, Rebranding, identity design, ShinShin, Type tailor, Hangul, Theatre Design, Korea logotype, Typography
Teicneolaíocht Táirgthe: The existing branding methodology for public institutions is divided into two in South Korea. First, a combination of symbols and readable but accessible words. Second, it is a way to use English only. Both were avoided and experimented with constantly to utilize the system and structure of Hangul. A very efficient branding template was created by expanding the form of consonants completed by combining Korean typography, and the guide's rules are apparent.
Dúshlán Deartha: At least in Korea, it is no exaggeration to say that the market for public institutions throughout the design industry, such as graphics and branding design, is the tomb of designers. In particular, designing logos using Hangul does not give a sophisticated impression to the Korean public. However, the Sejong Center for the Performing Arts set a precedent for achieving sufficient artistic and exemplary results through improvement of business procedures and dedication of the person in charge.
Taighde: Beyond simple logo redesign, various branding works have been carried out. First, customized typefaces were produced for future use, and costumes that overcame the difficulties of stage officials were also produced. In addition, a fairy tale book containing the stories of workers working silently behind the theater was created to organize contents other than the performance. It is meaningful to try various design forms with various senses of the image of this public institution.
Inspioráid: Sejong Center combines Sejong, Culture, and Center in Korean. Sejong means sky, culture means people, and brown means land. This was applied to the design based on the philosophical logic of King Sejong, which was used to create Hangul. This is because it already used the name Sejong to honor King Sejong. In addition, it was combined with music scores around six pillars of the building to become a logo that can be played for a short time.
Fad an Tionscadail: The project started in March 2021 and finished in August 2021, and was released in February 2022 at the Sejong Center for the Performing Arts in Gwanghwamun, Seoul, South Korea.
Sreabhadh Oibríochta: This design is not only a good example of the branding of Korean public institutions, but also enough to promote the uniqueness of Korean concert halls to the world.
Unlike private companies, existing public institutions must be passive in branding because they must be easily accessible to the general public. However, if a new branding design is presented to the public first as an institution that provides culture and arts, it can be expected to improve the cultural level of society as a whole.
Baill Foirne: Identity Design: ShinShin (Haeok Shin, Donghyeok Shin)
Typeface Design: Type Tailor (Heejae Yang, Sooyoung Jang)
Motion Graphic: Junguk Byun
Book Design: ShinShin (Haeok Shin, Donghyeok Shin)
Book Illustration: Etoffe (Nayoung Lee)
Book Playwright: Jeongeun Hwang
Fashion Design: Halominium (Yumi Lee)
Photography: Studio Dosi (Shinyoung Park, Kyuho Shim)
Fashion Film: Studio Dosi (Shinyoung Park, Kyuho Shim)
Project Executive Team Leader: Kyunga Moon, Seokkyung Kim
Art Director: Rak Won
Brand Manager: Yujin Bae, Jaeeun Kwon, Byunghun Choi
Fashion PM: Hyejin Jee
Publication PM: Youngji Kang
Web PM: Youngji Kang, Hyejung Lee
Identity Application Design: Gyeongsu Kim, Yongjin Kim
MD Design: Gyeongsu Kim, Yongjin Kim
Branding Story Documentary Film: Jeonga Yoo, Jeonghun Kim, Seowoo Kim