Waaron Kuu's Dearadh Brandála le Shawn Goh Chin Siang

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2023 Duais Cré-umha A' Design Award sa Chatagóir Comórtais Dearadh Grafach é an dearadh Waaron Kuu's Dearadh Brandála le Shawn Goh Chin Siang.

Cré-umhaGrafaic· 2023

Waaron Kuu's Dearadh Brandála

le Shawn Goh Chin Siang

Cliant: Hai Soon Leong Sdn.Bhd

Buaiteoir an ghradaim Duais Cré-umha A' Design Award sa Chatagóir Grafaic

13,375

Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #149135

Tabhair Cuairt ar an Suíomh Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Waaron Kuu's Dearadh Brandála

Is bialann é Waaron Kuu a ionadaíonn sé mhórchultúir eitneacha na Malaeisia. Chun aird a tharraingt ar áilleacht iomlán an bhranda, d'úsáid an fhoireann corcra domhain chun béim a chur ar gach carachtar cultúrtha agus chuir siad cluichí agus ionstraimí traidisiúnta leis. Bhain siad úsáid freisin as eilimintí áitiúla éagsúla chun na léaráidí a mhaisiú, a cuireadh i gcoirnéil éagsúla den bhialann agus ar bhabhlaí agus ar phacáistíocht. Ní hamháin go gcuireann an dearadh na sé mhórchultúir eitneacha na Malaeisia i láthair ach cruthaíonn sé íomhá branda uathúil don bhialann.

An Aitheantas

Maidir leis an Duais Cré-umha A' Design Award

Bhuaigh an dearadh Waaron Kuu's Dearadh Brandála Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Waaron Kuu's Dearadh Brandála ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Waaron Kuu's Dearadh Brandála riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: Waaron Kuu's is a brand named after the street food culture of Malaysia. It is also a restaurant that represents the 6 main ethnic cultures in Malaysia. In order to create a cohesive branding, each character design representing their respective culture uses a dark purple to express their cultural beliefs and values. Besides, traditional games, musical instruments and local cultural elements are used as decorations for the restaurant. A variety of paintings are placed in different corners of the restaurant too. From tableware such as bowls and plates to takeaway packaging, each consists of designs that represent the ethnic cultures in Malaysia. The overall design theme not only appeals to the customers but also creates a unique brand identity for the restaurant.
Toisí & Pacáistiú: Big Can Label size are 23 x 7.5cm
Small Can Label size are 20 x 5cm
The lunch box A Packaging Box open size are 37 x 46cm
lunch box B Packaging Box open size are 52.3 x 36.8cm and Name Card size are 8.5 x 5cm
Clibeanna: Malaysia, Malaysia Food, Branding Design
Teicneolaíocht Táirgthe: In order to provide a different dining experience, a large amount of time was also spent on art curation within the restaurant. Custom artworks that highlight cultural significance are displayed on the wall, which will evoke a sense of awe from the customers. Besides, all materials used are recyclable.
Dúshlán Deartha: When executing our brand, The researched local restaurants with ethnic styles and visited each one to gain insight. However, The team faced the challenge of how to represent the cultures of the six major ethnic groups. After all, some cultures require in-depth understanding, such as the contemporary lifestyles and religious cultures of the ethnic groups. Only then can capture the essence of each culture in our illustrations and bring out their unique flavors.
Taighde: A good branding design not only solves a pain point in the market but also creates an integrated identity. Starting from corporate identity to packaging design, including tableware and food presentation, each shapes the perception of the brand’s visual identity.
Inspioráid: There are many restaurants that serve traditional food in Malaysia. However, the overall design theme with a symbolic representation of the culture in a restaurant is rare. In order to solve this problem, we first developed a distinctive brand name.
Fad an Tionscadail: The project started in September 2022 in Malaysia Kuala Lumpur. Soft Launch 1 January 2023
Sreabhadh Oibríochta: The ingenuity behind the 2 walls is to provide an awe stricken experience to customers. As they pass through the passage, they will be amazed by the vibrant colours and illustrations on the walls. Furthermore, the uniform colours and patterns on the furniture and packaging will create a prominent impression on the customers.
Paitinní: waaron kuns, 2023
Creidiúintí Íomhá: All imagery copyrights Shawn Goh Design Lab. Sdn Bhd.