To Beauty Féiniúlacht Branda Cúraim Craicinn, Pacáistiú le Yuta Takahashi

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2023 Duais Airgid A' Design Award sa Chatagóir Comórtais Dearadh Grafach é an dearadh To Beauty Féiniúlacht Branda Cúraim Craicinn, Pacáistiú le Yuta Takahashi.

AirgeadGrafaic· 2023

To Beauty Féiniúlacht Branda Cúraim Craicinn, Pacáistiú

le Yuta Takahashi

Cliant: To Beauty

Buaiteoir an ghradaim Duais Airgid A' Design Award sa Chatagóir Grafaic

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Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #149520

Tabhair Cuairt ar an Suíomh Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le To Beauty Féiniúlacht Branda Cúraim Craicinn, Pacáistiú

Is féiniúlacht branda cúraim craicinn agus dearadh pacáistithe é To Beauty a fuair inspioráid ón gcosmas agus ó eispéireas machnamhach. Úsáideann an fhéiniúlacht pailéad dathanna liath agus siombail orgánach a chuireann cuisle na beatha in iúl. Tá soc scriú le struchtúr speisialta ar an nglantóir aghaidhe a scaoileann cúr dlúth le brú amháin, rud a choinníonn a leaisteachas agus a laghdaíonn greannú craicinn ó fhrithchuimilt. Úsáideann an séiream fabhraí coimeádán gan aer atá sláintíoch agus saor ó leasaithigh. Ceanglaíonn na caipíní taobh amuigh crua agus taobh istigh bog, le dromchla gráinneach agus siombail ghreanta.

An Aitheantas

Maidir leis an Duais Airgid A' Design Award

Bhuaigh an dearadh To Beauty Féiniúlacht Branda Cúraim Craicinn, Pacáistiú Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh To Beauty Féiniúlacht Branda Cúraim Craicinn, Pacáistiú ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh To Beauty Féiniúlacht Branda Cúraim Craicinn, Pacáistiú a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: TO is a skincare brand with the concept of "awakening to nature's rhythm". It presents a unique and unprecedented vision. A mystical colorpalette, organic symbology that expresses the pulse of life, and a mystical presence. It offers a luxurious and meditative experience akin to that of a high-end spa. A screw nozzle with a unique design, a hygienic, preservative-free, airless container. The brand offers a profound healing experience.
Toisí & Pacáistiú: Spray (MOCHI, PACHI PACHI)
W: 50mm x D: 50mm x H: 195mm

Spray box
W: 205mm x D: 51mm x H: 51mm

Dozen boxes
W: 320mm x D: 110mm x H: 262.5mm

Airless container (BOSSA)
W: 19.5mm x D: 19.5mm x H: 103mm

Airless container box
W: 53mm x D: 21.5mm x H: 106mm

Merchandise display
W: 307mm x D: 106mm x H: 23mm
Mortar with large bubbles, reminiscent of the surface of the moon, was cut out and sealed with acrylic sheets that were processed to resemble glass. The symbol and logo are laser engraved on all four sides.
Clibeanna: skincare, mysterious, branding, packaging, product, japan
Teicneolaíocht Táirgthe: We created Shade Gray, our signature brand palette, through more than 200 color matching runs and more than 50 physical samples of materials of varying textures, including aluminum, plastic, paper, and fabric. The caps for the facial cleanser and skin toner are double-layered with a hard ABS exterior and soft PP interior for improved texture and fit, with a grained surface and foil stamping with an engraved symbol on top.
Dúshlán Deartha: We explored Anthroposophie to understand the meditative and cosmic consciousness. We discussed how the planets interlock as one to nurture us. We looked at the life force that interlocks the universe and created a symbol that would represent this dynamic, organic life force. Inspired by the cosmos, Shade Gray resides quietly and is a companion any anyone's lifestyle. We constructed and designed a high quality and consistent vision for the brand.
Taighde: We looked at the development of human behavior and culture from a sociological perspective and sought to find the cultural impulses needed for the future. Modern people suffer from mental exhaustion and isolation. We saw a need for a skincare brand with a new vision to fill the void deep healing through oneness from meditative experiences. Through these reflections, a distinctive identity for a skincare brand was born, inspired by the spirit's mystical, cosmic, and meditative experiences.
Inspioráid: People are subject to mental exhaustion due to our modern stressful society. Individualistic values have isolated our spirits, forcing us to live in a state of mind like walking on a tightrope. We wanted to build a brand inspired by the cosmic oneness that comes from spiritual and meditative experiences to bring deep healing to people, just as the sun and moon shine on us as equals, just as Mother Earth nurtures us.
Fad an Tionscadail: It started in Nagoya in October 2020 and finished in April 2022. The brand was announced at Beauty World Japan in Tokyo in May 2022.
Sreabhadh Oibríochta: The specially structured screw nozzle of the facial cleanser ejects an ideal dense foam with a single push, which maintains elasticity for a long time and reduces skin irritation from friction. The eyelash beauty serum uses an innovative airless container that is preservative-free and hygienic. Even the fitting inside the cap, which normally receives little attention, is beautifully designed in a crescent shape to enhance the brand.
Creidiúintí Íomhá: Image 1: Photographer Yuta Takahashi, 2023
Optional Image 1: Photographer Yuta Takahashi, 2023
Optional Image 2: Photographer Yuta Takahashi, 2023
Optional Image 3: Photographer Yuta Takahashi, 2023
Optional Image 4: Photographer Yuta Takahashi, 2023