Summer Palace Tour Dearadh Branda le YeZhang

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2024 Duais Óir A' Design Award sa Chatagóir Comórtais Dearadh Grafach é an dearadh Summer Palace Tour Dearadh Branda le YeZhang.

ÓrGrafaic· 2024

Summer Palace Tour Dearadh Branda

le YeZhang

Cliant: Beijing Jiaotong University

Buaiteoir an ghradaim Duais Óir A' Design Award sa Chatagóir Grafaic

244,004

Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #158812

Tabhair Cuairt ar an Suíomh Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Summer Palace Tour Dearadh Branda

Is dearadh branda é Summer Palace Tour a cruthaíodh le haghaidh turas comórtha ar an bPálás Samhraidh i mBéising. Léirítear trí mhórghrúpa ailtireachta i stíl 2.5D, ina gcuimsítear níos mó ná 20 foirgneamh traidisiúnta Síneach, i ndubh, i ndearg agus i nglas. Cuirtear an dearadh i bhfeidhm ar ábhair phoiblíochta, ar sholáthairtí oifige agus ar chuimhneacháin, agus é priontáilte ar pháipéar ealaíne brataithe agus ar pháipéar ceirde le scáileánphriontáil agus stampáil óir. Tá dhá phóstaer, ceithre fháinne eochrach, téip ghreamaitheach, clúdach litreach agus leabhar nótaí i mbosca páipéir cheirde. Is féidir le cuairteoirí oidhreacht an ghairdín a iompar leo ina lámha.

An Aitheantas

Maidir leis an Duais Óir A' Design Award

Bhuaigh an dearadh Summer Palace Tour Dearadh Branda Duais Óir A' Design Award, aitheantas thar a bheith clúiteach a bhronntar ar dhearaí den chéad scoth, iontacha agus sármhaithe. Is cruthuithe an-nuálacha, fíorasacha agus drithleacha iad buaiteoirí Óir a léiríonn géiniais, eagna agus máistreacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Summer Palace Tour Dearadh Branda ina aireagán a mholtar go mór, ceannródaíoch agus séadchomharthach a sholáthraíonn luach nach bhfacthas riamh cheana. Is tionscadal iontach, measúil é an dearadh seo a bhuaigh Duais Óir A' Design Award a dhéanann sárleas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Cruthaíonn an dearadh Summer Palace Tour Dearadh Branda mothúcháin dhian mhianta, músclaíonn sé paisean, spreagann sé cruthaitheacht agus cuireann sé draíocht orainn.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: The design team used 2.5D style to draw the three major architectural clusters in the Summer Palace, covering more than 20 traditional Chinese buildings in total, using black, red, and green colors to create a colorful visual experience. We also introduced the concept of "Small Hand-carry", hoping that visitors can easily play around the Summer Palace, holding the history in the palm of their hands, taking the beauty of the scenery at their fingertips, and carrying good gifts in their hands.
Toisí & Pacáistiú: Souvenir box: 200mm*150mm*80mm
Ticket: 100mm*50mm
Poster: A1 (594mm*841mm),A2 (420mm*594mm)
Envelope: 220mm*110mm
Notebook: B5 176mm*250mm
Key fob: Acrylic, 50mm*20mm*5mm
Clibeanna: Brand design, Anniversary, Cultural and creative products, Chinese traditional architecture, Chinese traditional garden
Teicneolaíocht Táirgthe: A journey in the Summer Palace brand design has varied cultural and creative products, including publicity materials, office supplies and souvenirs. we used special papers such as coated art paper and craft paper, and applied printing techniques such as screen printing and gild stamping. Craft paper souvenir box contains 2 posters, 4 key rings, 1 adhesive tape, 1 envelope and 1 notebook, which are especially favored by Chinese youngsters.
Dúshlán Deartha: Nowadays, integrating commercial products and traditional culture and symbols, and developing a consuming fashion such as new Chinese style or China-Chic style, which will be the key challenge of the design. So that, we focused on using popular art techniques to depict the special roofs and elevations of the buildings. Not only we can cater to normal consumers, but also show them the charm of Chinese ancient architecture and garden.
Taighde: Type: Brand design research
Target: Appealing young visitors to experience the charm of China-Chic ancient architecture.
Method: Using literature reviews, brand planning and other, to determine design style and products to be made.
Results: The brand’s main vision is to create the most distinctive royal garden buildings with 2.5D and China-Chic style.
Effects: Showcasing the connotation of the variable culture of the Summer Palace. Providing new ideas for the transformation of traditional culture.
Inspioráid: To marking its 110th anniversary since opening to the public, the Summer Palace is launching the "Summer Palace Tour"cultural activity, aiming to offer visitors a memorable and emotional anniversary tour experience.From a private royal garden to a national park, the Summer Palace is now a World Heritage Site and is expected to receive 20 million visitors in 2024.We hope that this design will reveal the new cultural connotation of this historical garden and give it an international visual image.
Fad an Tionscadail: The project started in Beijing in July 2023 and completed in January 2024. The exhibition will be held in Summer Palace, Beijing, China, from June 2024 to September 2024.
Sreabhadh Oibríochta: The cultural and creative products are on seal, online in the official website and offline in the Summer Palace, also being presented as anniversary activity gifts. We hope visitors can get relaxed enjoying the Summer Palace, to have their favorite architecture on the hand, to have the beautiful scenery in the hand and to have exquisite gifts by the hand.
Paitinní: This work is all original images not copyrighted.
Baill Foirne: Design Director:Yezhang
Art Director:YangMao
Art Director:XingxingLi
Lead Designer:YiHe
Designer:JinyiZheng
Designer:XiaoyuZhou
Designer:YudiLei
Designer:YanLi
Creidiúintí Íomhá: This work is all original images not copyrighted.