What Next Féiniúlacht Bhranda le Marko Stanojevic

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2025 Duais Airgid A' Design Award sa Chatagóir Comórtais Dearadh Grafach é an dearadh What Next Féiniúlacht Bhranda le Marko Stanojevic.

AirgeadGrafaic· 2025

What Next Féiniúlacht Bhranda

le Marko Stanojevic

Cliant: Zero Bureau

Buaiteoir an ghradaim Duais Airgid A' Design Award sa Chatagóir Grafaic

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Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #164675

Tabhair Cuairt ar an Suíomh Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le What Next Féiniúlacht Bhranda

Sroichtear an toradh amhairc deiridh trí shiombail a ghlacadh agus comhartha ceiste a dhéanamh de trí é a shuíomh ar chearnóg níos lú thíos (píosa 1/4 arna bhaint as cearnóg mhór os a chionn) agus é a chur ar phointe buaice agus é ag fanacht i gcothromaíocht, rud a chruthaíonn braistint amhairc teannais le hathshocrú íosta ar eilimintí. Is ocsaimóiron ar bhealach iad lógó What Next, mar aon leis an ainm, ina gceist agus ina bhfreagra araon san am céanna, rud a chruthaíonn frithchuimilt. Ina aonar, is neamhfhoirfeacht shimplí aireach é an suaitheantas-lógó agus soitheach cumarsáide díreach, ag iarraidh go leor a bhaint amach le beagán iarrachta.

An Aitheantas

Maidir leis an Duais Airgid A' Design Award

Bhuaigh an dearadh What Next Féiniúlacht Bhranda Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh What Next Féiniúlacht Bhranda ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh What Next Féiniúlacht Bhranda a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: Logo takes a symbol > and turns it into a question mark by extracting a piece of a big square and putting it rotated on a tipping point of a remaining smaller square below but remaining in balance, producing a new meaning and creating a visual sensation of tension with a minimal rearrangement of elements.
Toisí & Pacáistiú: Technically, it is easily producible, makeable, buildable, applicable across various physical or digital forms.
Clibeanna: Logo Design, Branding Design, Visual Identity, Visual Communication, Graphic Design
Teicneolaíocht Táirgthe: It is built to meet technical requirements, be an appropriate but intriguing metaphor that is easy to decode and have a simple, clever-twist in execution, hopefully making it distinguishable, relatable, and memorable. As importantly, it is to be a fundamental visual asset generator for the brand, convenient and highly triggering for further seamless creation of various branding assets like bespoke stationary, signage, advertising, memento objects, and so on. It is pushing subtly towards art by enabling playful execution across platforms and expanding the initial brand values further.
Dúshlán Deartha: Breathing life into a business consultancy and giving it an emotional layer.
Taighde: Analysis of peer institutions and companies.
Inspioráid: What Next logo is in a way an oxymoron. In keeping with the company name, it is a Question and an Answer depending on which point of view is optimal for the given context, which creates friction. On its own, without the type, the logomark is a simple, deliberate imperfection and a straightforward communication vessel for the company it is representing, in a sense striving to create a lot with little effort and action invested.
Fad an Tionscadail: Designed in late 2023.
Baill Foirne: Marko Stanojevic
Creidiúintí Íomhá: Images designed by Marko Stanojevic, executed/rendered by Marko Stanojevic and Quang Tam.