Meet in Arcadia Dearadh Aitheantais Branda le Xiaoming Meng and Xueke Fang

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2025 Duais Cré-umha A' Design Award sa Chatagóir Comórtais Dearadh Grafach é an dearadh Meet in Arcadia Dearadh Aitheantais Branda le Xiaoming Meng and Xueke Fang.

Cré-umhaGrafaic· 2025

Meet in Arcadia Dearadh Aitheantais Branda

le Xiaoming Meng and Xueke Fang

Cliant: China Social Entrepreneur Foundation

Buaiteoir an ghradaim Duais Cré-umha A' Design Award sa Chatagóir Grafaic

11,774

Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #164726

Tabhair Cuairt ar an Suíomh Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Meet in Arcadia Dearadh Aitheantais Branda

Is aitheantas branda é Meet in Arcadia a cruthaíodh do thionscadal athbheochana tuaithe i Sráidbhaile Longtang, Cúige Guizhou, an tSín. Tá inspioráid ag baint leis an lógó ón gcarachtar Sínise a chiallaíonn áilleacht. Tarraingítear páirceanna ríse céimseacha ar bhealach íostarraingthe agus teibí. Os cionn na bpáirceanna, tá tithe teibí de chuid an tsráidbhaile Miao ceangailte le stríoca an charachtair, agus déantar díon de cheann de na stríoca. Tacaíonn an t-aitheantas le turasóireacht tuaithe mar an phríomhthionscal áitiúil. Is é aidhm an dearaidh cultúr áitiúil a chur ar taispeáint agus cuidiú le muintir an tsráidbhaile páirt a ghlacadh i dtógáil an bhranda.

An Aitheantas

Maidir leis an Duais Cré-umha A' Design Award

Bhuaigh an dearadh Meet in Arcadia Dearadh Aitheantais Branda Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Meet in Arcadia Dearadh Aitheantais Branda ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Meet in Arcadia Dearadh Aitheantais Branda riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: In 2017, the project aimed to support Longtang Village in Guizhou Province. At the time, the village faced challenges such as a lack of rural industries, limited income for villagers, brain drain, and a widespread phenomenon of left-behind children. The project serves as a rural revitalization model, with rural tourism as its core industry. It emphasizes the preservation of traditional village culture and lifestyle, supports the development of the collective economy, and seeks to stimulate the intrinsic motivation of villagers.
Toisí & Pacáistiú: Height 594mm x Width 420mm
Clibeanna: Branding、 Verbal Identity、 Service Branding、 Meet in Arcadia
Teicneolaíocht Táirgthe: I. The logo incorporates rural elements to convey the theme effectively.
II. The communication strategy emphasizes the connotation of rural culture, aiming to establish a unique brand association. The logo is simple, easy to recognize, and user-friendly, while the language is straightforward and easy to understand.

Service Policy:
I. Guide the tourism experience through design, using a unified image to provide clear direction.
II. Leverage the symbolism of the logo to build a connection with users, creating resonance and fostering emotional engagement.
Dúshlán Deartha: In terms of cultural integration, transforming traditional rural culture into modern design elements that meet contemporary demands is challenging. Regarding uniqueness, it is difficult to highlight the culture-focused revitalization model and distinguish the brand's "beauty" amid numerous rural tourism projects. Additionally, the project involves multi-dimensional goals, including economic support and the stimulation of intrinsic motivation.
Taighde: I. Research Background
Many rural areas in society have development problems, and Longtang Village is no exception. The meet in arcadia project aims to explore the rural revitalization model.
II. Research Methods
Qualitative methods including field observation, case analysis, in - depth interviews, and mixed research methods.
III. Research Tools
There are cameras, notebooks, questionnaire platforms, Excel, Ai, etc.
IV. Participants
Villagers, project staff, brand designers and other researchers.
V. Results and Insights
The project affects the rural economy, society and environment, with both achievements and challenges.
Inspioráid: The logo design is inspired by the Chinese character for "beauty." It adopts a minimalist and abstract approach to depict a picturesque countryside with terraced rice paddies. Above the terraced fields, abstract Miao village houses are seamlessly integrated into the strokes of the Chinese character for "beauty," with one stroke transformed into a roof. This design highlights the unique charm of the local countryside while conveying the concept of "beauty."
Fad an Tionscadail: The project began in 2017. Its brand design phase started in Beijing in June 2022 and concluded in September the same year. The project itself is still ongoing.
Sreabhadh Oibríochta: Coordinating across different fields presents significant challenges, requiring careful balancing of multiple parties' needs and transforming field research findings into actionable outcomes. Planning the process around the concept of "beauty" and effectively reflecting its value is equally demanding. Moreover, it is essential to engage villagers in understanding and participating in brand building, while utilizing design elements to attract tourists and provide them with an in-depth understanding of the project.
Paitinní: Logo (2022) China Social Entrepreneur Foundation
Baill Foirne: Chief Designer: Xiaoming Meng
Project Operation: Xueke Fang
Creidiúintí Íomhá: [Image 1: Designer Meng Xiaoming, 2022.]
[Image 2: Designer Meng Xiaoming, 2022.]
[Image 3: Designer Meng Xiaoming, 2022.]
[Image 4: Designer Meng Xiaoming, 2022.]
[Image 5: Designer Meng Xiaoming, 2022.]
[Image 5: Designer Meng Xiaoming, 2022.]
[Video credits : xiaoming meng, 2022]