Rebrand Next Príomhfheidhm: Brandáil le Eluan Araujo

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2026 Duais Cré-umha A' Design Award sa Chatagóir Comórtais Dearadh Grafach é an dearadh Rebrand Next Príomhfheidhm: Brandáil le Eluan Araujo.

Cré-umhaGrafaic· 2026

Rebrand Next Príomhfheidhm: Brandáil

le Eluan Araujo

Cliant: Ash Studio

Buaiteoir an ghradaim Duais Cré-umha A' Design Award sa Chatagóir Grafaic

14,435

Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #167125

Tabhair Cuairt ar an Suíomh Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Rebrand Next Príomhfheidhm: Brandáil

Téacs an Leabhair: Cuireann an tionscadal seo córas féiniúlachta amhairc i láthair atá deartha chun comhbheith agus leanúnachas idir glúnta éagsúla laistigh de chomhthéacs institiúideach roinnte a léiriú. Tá an togra bunaithe ar struchtúr geoiméadrach soiléir agus modúlach a chuireann feidhmiú solúbtha ar chumas agus a chaomhnaíonn comhsheasmhacht amhairc ag an am céanna. Comhcheanglaíonn an tsiombail simplíocht fhoirmiúil le doimhneacht shiombalach, rud a cheadaíonn oiriúnú thar ilfhormáidí agus lucht féachana éagsúil. Is é an toradh atá air ná féiniúlacht bhuan fheidhmiúil atá oiriúnach do thimpeallachtaí a éilíonn cothromaíocht idir léiriú comhaimseartha agus traidisiún.

An Aitheantas

Maidir leis an Duais Cré-umha A' Design Award

Bhuaigh an dearadh Rebrand Next Príomhfheidhm: Brandáil Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Rebrand Next Príomhfheidhm: Brandáil ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Rebrand Next Príomhfheidhm: Brandáil riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: The project presents a visual identity system that translates continuity direction and belonging through a unique symbolic solution. The integration of the letters N and X creates a modular sign representing collective movement and generational evolution. The system allows adaptations without compromising visual consistency making the identity flexible contemporary and enduring across multiple contexts.
Toisí & Pacáistiú: The identity was developed as a modular vector based system built on a rational geometric structure and principles of harmonic proportion. The elements maintain clarity and recognition across different scales and media. The system includes responsive variations grid specifications color standards typographic hierarchy and guidelines for digital print event and signage applications.
Clibeanna: branding, graphic design, visual identity, rebranding, youth, contemporary, modular system, symbol, logo, institutional
Teicneolaíocht Táirgthe: The development involved hand drawn sketches geometric studies and progressive digital refinement. Multiple monogram configurations were tested before defining the final structure. Vector construction ensures precision scalability and consistent reproduction. The system replaces a previously generic symbol with a proprietary identity designed for long term visual longevity.
Dúshlán Deartha: The primary challenge was balancing the expectations of three distinct audiences teenagers shaped by post 2010 digital culture young adults influenced by early 2000s references and leadership grounded in traditional values. The identity needed to feel contemporary without alienating institutional expectations. This required a restrained yet expressive visual language resulting in a system that achieved cross generational acceptance and reinforced cultural relevance.
Taighde: Research type qualitative and comparative. The objective was to understand generational visual perception. Methodology included cultural analysis visual benchmarking and symbolic mapping. Data was collected through literature review visual audits and group observation. The result was a modular system with improved cohesion relevance and communication sustainability.
Inspioráid: This project emerged from the need to create a visual identity capable of representing two distinct generations within a shared institutional purpose. The inspiration came from observing how teenagers and young adults relate to symbols identity and belonging. The goal was to build a visual language that respects cultural and behavioral differences while reinforcing unity and collective continuity.
Fad an Tionscadail: The project was developed between March and April 2024 in Curitiba, Brazil.
Sreabhadh Oibríochta: The visual system operates in a clear and intuitive way enabling immediate recognition and consistent use. Its structure allows subdivisions for different groups age ranges and activities while maintaining visual unity. Audiences interact through simple visual cues while leadership benefits from easy application and cohesive communication.