Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2025 Duais Airgid A' Design Award sa Chatagóir Comórtais Dearadh Grafach é an dearadh HarvardXR 2024 Féiniúlacht Amhairc le Yutong Wang.
AirgeadGrafaic· 2025
HarvardXR 2024 Féiniúlacht Amhairc
le Yutong Wang
Buaiteoir an ghradaim Duais Airgid A' Design Award sa Chatagóir Grafaic
Buaiteoir Gradaim Fíoraithe
Fíoraigh Stádas Gradaim do #167298An Dearadh
Maidir le HarvardXR 2024 Féiniúlacht Amhairc
Úsáideann Extended Intelligence dearadh gineach chun féiniúlacht amhairc dhinimiciúil a chruthú a léiríonn AI agus XR. Le giniúint nós imeachta i C4D, comhtháthaíonn maitrísí picteilín randamaithe AI agus XR, ag treisiú théamaí na comhdhála. Oirtear an córas inscálaithe seo thar scáileáin dhigiteacha, comharthaíocht, agus ábhair chlóite. Idirdhealaíonn pailéad dathanna struchtúrtha féiniúlachtaí na rannpháirtithe, ag cinntiú soiléireachta. Trí leas a bhaint as teicnící gineacha, léiríonn an fhéiniúlacht nuálaíocht agus dearadh atá dírithe ar an todhchaí.
An Aitheantas
Maidir leis an Duais Airgid A' Design Award
Bhuaigh an dearadh HarvardXR 2024 Féiniúlacht Amhairc Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh HarvardXR 2024 Féiniúlacht Amhairc ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh HarvardXR 2024 Féiniúlacht Amhairc a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.
Taobh Thiar den Dearadh
Pacáiste Preasa
Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.
- Airíonna Uathúla
- HarvardXR 2024: Extended Intelligence is a conference on the convergence of AI and XR at Harvard University and beyond. To express the core values of HarvardXR 2024, this visual identity centers on the concept of pixels, symbolizing the building blocks of digital experiences and the future-facing nature of the event. This visual language helped to reflect the innovative spirit and technological advancement that the conference embodies.
- Toisí & Pacáistiú
- The visual identity has been applied across various formats, from social media graphics to large-scale signage up to 3048 mm in height. It has been displayed through both digital and physical mediums, including printed materials, posters, banners, and digital screens. The adaptable design ensures clarity and impact across different scales and platforms, maintaining consistency in both small and large-format applications.
- Clibeanna
- brand identity, branding, visual identity, experience design, conference
- Teicneolaíocht Táirgthe
- The design was created using Adobe Creative Suite for layout and branding, while randomized pixel matrices with embedded "AI" and "XR" letters were generated using C4D. The finalized visuals were displayed on digital screens and adapted for physical production, including posters, signs, banners, and branded merchandise such as mugs, stickers, and tote bags. Various printing techniques ensured consistency across both digital and physical applications.
- Dúshlán Deartha
- A key challenge was balancing the generative pixel-based design with clarity and adaptability across various formats. The randomized pixel matrices, while visually engaging, needed refinement to maintain legibility, especially at different scales. Technically, integrating C4D for automation required iterations to ensure consistency. In addition, to enhance participant engagement, a customized digital ticket animation featuring their names was generated and sent via email upon sign-up, creating a personalized and welcoming experience.
- Taighde
- This research explored the integration of generative design in visual identity. The objective was to automate and enhance design consistency using procedural methods. Using C4D, my team generated randomized pixel matrices, embedding 'AI' and 'XR' to reinforce the conference theme. Feedback from participants helped refine color differentiation for speakers, sponsors, staff, and audience. The approach improved efficiency, scalability, and adaptability across digital and physical applications.
- Inspioráid
- The inspiration for this design stems from the fundamental role of pixels in digital experiences. Pixels symbolize both the technological essence of XR and the idea of collaboration — small elements coming together to form something greater. By integrating pixel-based visuals, the brand identity highlights the innovative spirit of the conference while making complex technologies feel engaging and approachable to a diverse audience.
- Fad an Tionscadail
- The project started in December 2023 in Cambridge, Massachusetts, and finished in April 2024 in Cambridge, Massachusetts.
- Sreabhadh Oibríochta
- This brand identity creates a cohesive and engaging visual experience for HarvardXR 2024, seamlessly adapting across digital and physical formats, from social media to large-scale signage. A dynamic pixel-based design reflects the conference’s themes while four main colors differentiate participant identities, including speakers, sponsors, staff, and audience. This structured visual system enhances recognition and makes complex technologies feel accessible and inviting for attendees.
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