ABA Typographic Posters Feachtas Fógraíochta le Paul Robb

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2026 Duais Airgid A' Design Award sa Chatagóir Comórtais Dearadh Grafach é an dearadh ABA Typographic Posters Feachtas Fógraíochta le Paul Robb.

AirgeadGrafaic· 2026

ABA Typographic Posters Feachtas Fógraíochta

le Paul Robb

Cliant: S6 Foundry

Buaiteoir an ghradaim Duais Airgid A' Design Award sa Chatagóir Grafaic

51,317

Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #179734

Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le ABA Typographic Posters Feachtas Fógraíochta

Is feachtas fógraíochta é ABA Typographic Posters a cruthaíodh d'ollscoil ealaíon. Cuirtear póstaeir chlóghrafacha mhórfhormáide i gcló agus suiteáiltear iad in áiteanna poiblí uirbeacha, áit a dtarraingíonn leaganacha amach dána agus córais datha aird an phobail. Feidhmíonn gach póstaer mar mharcóir d'ábhar réaltachta breisithe, a shroicheann lucht féachana trí íomhá chlóite a scanadh le fón cliste. Cuireann sraith na réaltachta breisithe ábhar beoite agus idirghníomhach leis a leathnaíonn an teachtaireacht chlóite. Cuireann an feachtas oideachas ealaíne i láthair do mhic léinn ionchasacha ar bhealach díreach rannpháirteach.

An Aitheantas

Maidir leis an Duais Airgid A' Design Award

Bhuaigh an dearadh ABA Typographic Posters Feachtas Fógraíochta Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh ABA Typographic Posters Feachtas Fógraíochta ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh ABA Typographic Posters Feachtas Fógraíochta a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: This project is a public visual advertising campaign combining expressive typography and augmented reality to promote an arts university and engage prospective students. Large-scale typographic posters operate as both communication and invitation, activating curiosity in urban spaces. Through AR interaction, static visuals transform into immersive experiences, positioning typography as a gateway to creativity, exploration, and contemporary artistic education.
Toisí & Pacáistiú: The project consists of large-format printed posters installed in public urban locations, produced in standard outdoor advertising dimensions. The AR component is accessible via smartphones using marker-based image recognition. Digital content is optimized for real-time interaction, ensuring compatibility across common mobile operating systems and screen resolutions.
Clibeanna: Typography, visual communication, advertising campaign, augmented reality, student engagement, art education, public space design, interactive posters, cultural promotion, creative discovery, graphic design, urban communication
Teicneolaíocht Táirgthe: The campaign was developed through a hybrid graphic and digital workflow with AR. Typography-driven posters were designed for large-format print using custom layouts and color systems. Augmented reality layers were implemented using mobile-based AR platforms, linking printed triggers to animated and interactive digital content. The integration of physical and digital media was tested on-site to ensure accessibility, responsiveness, and visual coherence.
Dúshlán Deartha: The main challenge was transforming institutional communication into an engaging public experience. Internally, the project required balancing experimental typography with clarity and accessibility. Externally, it demanded reliable AR performance in uncontrolled urban conditions. Ensuring seamless interaction between printed media and digital layers while maintaining visual impact required extensive testing, refinement, and cross-disciplinary coordination.
Taighde: Type of Research: practice-based visual communication research. Research Objectives: to engage prospective students through interactive typography. Methodology: integration of graphic design and AR interaction. Data Collection and Tools Used: visual testing, mobile AR platforms, large-format prototyping. Participants or Experiments: public users in urban environments. Results: increased engagement and curiosity. Insights and Impacts: enhanced visibility of art education through immersive communication.
Inspioráid: The project was inspired by the need to communicate artistic education beyond traditional institutional language. Drawing from contemporary graphic culture, typographic experimentation, and urban visual systems, the campaign reframes typography as an experiential medium. The objective was to speak directly to young creatives, encouraging discovery, participation, and personal engagement through curiosity-driven interaction rather than didactic messaging.
Fad an Tionscadail: The project was developed and implemented in 2025 in Italy. It was designed as a public-facing campaign and installed across selected urban locations, where it engaged prospective students through physical posters and augmented reality experiences, supporting the university’s enrollment and cultural outreach activities.
Sreabhadh Oibríochta: The campaign begins as a typographic message encountered in public space. Viewers are invited to scan the posters using their mobile devices, triggering augmented reality content that expands the visual narrative. The interaction transforms passive viewing into active exploration, creating a memorable experience that communicates the university’s creative approach and encourages deeper interest and participation.
Baill Foirne: Paul Robb, Moria Bartoloni, Tommaso Paganini
Creidiúintí Íomhá: Paul Henry Robb