PatchU Féiniúlacht Branda, Dearadh Carachtar le Chungsheng Chen, Enyang Chen and Wanyun Lo

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2026 Duais Iarainn A' Design Award sa Chatagóir Comórtais Dearadh Grafach é an dearadh PatchU Féiniúlacht Branda, Dearadh Carachtar le Chungsheng Chen, Enyang Chen and Wanyun Lo.

IarannGrafaic· 2026

PatchU Féiniúlacht Branda, Dearadh Carachtar

le Chungsheng Chen, Enyang Chen and Wanyun Lo

Cliant: Tainan University of Technology/Product Design Department

Buaiteoir an ghradaim Duais Iarainn A' Design Award sa Chatagóir Grafaic

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Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #180916

Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le PatchU Féiniúlacht Branda, Dearadh Carachtar

Is tionscadal brandála agus dearadh carachtar é PatchU a athraíonn fabraicí cóiríochta leapa fágtha ina mbréagáin phlúsacha agus ina n-oiriúintí stíl mhaireachtála. Sórtáiltear na fabraicí de réir méide, uigeachta agus toin, agus ansin fuaitear iad ina bhfíoracha compánacha simplí ag baint úsáide as patrúin sholúbtha. Coinnítear an fuáil infheicthe agus an obair phaistí mar chuid d'fhéiniúlacht an bhranda, ionas go mbíonn gach píosa beagán difriúil ón gcéad cheann eile. Míníonn an phacáistíocht agus an léaráidíocht bunús na n-ábhar. Is é an aidhm luach nua agus áit theolaí sa saol laethúil a thabhairt do theicstílí barrachais.

An Aitheantas

Maidir leis an Duais Iarainn A' Design Award

Bhuaigh an dearadh PatchU Féiniúlacht Branda, Dearadh Carachtar Duais Iarainn A' Design Award, aitheantas gradamach a bhronntar ar dhea-dhearaí a chomhlíonann na riachtanais ghairmiúla agus thionsclaíocha a bhíonn á n-éileamh ó chruthuithe a ndearnadh go maith iad. Léiríonn buaiteoirí Iarainn scil mhór, speisialtóireacht ard, tuiscint saineolaí agus cumas cruthaitheach a gcruthaitheoirí. Táthar ag súil go mbeidh an dearadh PatchU Féiniúlacht Branda, Dearadh Carachtar ina chruthú a bhfuil an-mheas air, a n-ardaítear agus a ghráitear atá praiticiúil agus nuálach. Comhtháthaíonn an dearadh seo a bhuaigh Duais Iarainn A' Design Award na cleachtais is fearr sa tionscal agus tá saintréithe teicniúla inniúla aige nasctha le heolas agus le tallann. Tá meas ar an dearadh PatchU Féiniúlacht Branda, Dearadh Carachtar as a dhúthracht agus dearadh é chun feabhsuithe cáilíochta beatha a sholáthar a chabhraíonn leis an domhan a dhéanamh ina áit níos fearr.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: A circular design brand that transforms leftover bedding fabrics into character IP series based plush toys and lifestyle accessories, establishing a new business model for company by converting surplus materials into value added products. Rather than focusing solely on material reuse, it highlights healing, companionship, and emotional value. Sewing traces and patchwork logic, and imperfect connections shape the visual identity, making each piece unique and sustainability part of everyday life.
Clibeanna: Branding, Circular Design, Upcycled Leftover, Plush Toy, Character IP Economy.
Teicneolaíocht Táirgthe: PatchU is realized through existing bedding manufacturing capabilities, reintroducing leftover fabrics that cannot return to mass production as the brand’s core material. Fabrics are sorted by size, texture, and tone, then transformed into plush companion products using flexible patterns. Visible stitching and patchwork are intentionally preserved as brand features. Through small-batch making and manual adjustment, each piece retains natural variation, allowing production to reflect PatchU’s values of warmth, imperfection, and individuality while ensuring a consistent and authentic brand experience.
Dúshlán Deartha: The main challenge for PatchU was avoiding being perceived as merely an eco or recycled-material brand. Leftover fabrics are often associated with low value, making it difficult to build emotional connection and trust. In addition, variations in fabric size, color, and texture challenged product consistency. Rather than hiding these imperfections, PatchU embraced them as brand characteristics. Through patching, stitching, and a gentle visual language, the brand reframed difference as individuality, shifting attention from material origin to emotional companionship and redefining how circular brands are perceived.
Taighde: PatchU approaches brand and product design by rethinking how leftover fabrics from the bedding manufacturing process can be transformed into everyday objects that people feel comfortable using, connecting with, and keeping as long-term companions. The brand treats these leftover materials as unfinished elements, giving them new roles and emotional meaning through patching, stitching, and reassembly. As the brand evolves, PatchU reflects on people’s expectations of healing, companionship, and everyday objects, translating these feelings into gentle forms, a recognizable visual system, and an approachable brand tone. Feedback shows that compared to direct environmental messaging, people are more likely to understand and accept circular values through feelings of being cared for and accompanied. With emotion at its core, PatchU creates a brand experience where sustainability naturally becomes part of everyday life and is felt rather than explained.
Inspioráid: The name is derived from patch, meaning repair and reconnection, reflecting the reuse of leftover bedding fabrics. The letter U represents you, linking the act of repair with the person being cared for. Beyond material regeneration, the name expresses emotional connection and companionship. It embodies sustainability, healing, and vitality, transforming repair into a gentle, human centered experience rooted in everyday life.
Fad an Tionscadail: The PatchU brand was conceived and planned in November 2025, with the development of the overall brand direction and product concepts initiated at the same time. In January 2026, the design of the IP characters began, gradually completing character definition and visual expression. In February 2026, the PatchU trademark and related intellectual property were formally filed, establishing a foundation for brand identity and future applications.
Sreabhadh Oibríochta: PatchU collects leftover fabrics from bedding production and reorganizes them by texture and tone before redesigning them into simplified plush and companion products. Through patching and stitching, fabrics are transformed into warm, character-driven objects, with visible seams becoming part of the story. Interaction goes beyond use, as products are meant to be hugged, carried, and lived with. Through packaging and visual storytelling, PatchU helps users understand the meaning behind each piece, turning leftover materials into emotional connections and more meaningful everyday experiences.
Paitinní: Copyright belongs to acdesign associates International Co.,Ltd.
Trademark (2026) Trademark Holder: Caliphil Enterprise Co., Ltd.
Baill Foirne: ChungSheng Chen
EnYang Chen
WanYun Lo
TingYuan Lin
Tainan University of Technology/ Product Design Department
acdesign associates International Co.,Ltd
Caliphil Enterprise Co., Ltd.
Creidiúintí Íomhá: Image#1~#5: acdesign associates International Co., Ltd.