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Steel City Buaicphointe Tradeshow le Responsive Spaces

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2020 Duais Airgid A' Design Award sa Chatagóir Comórtais Dearadh Comhéadain é an dearadh Steel City Buaicphointe Tradeshow le Responsive Spaces.


AirgeadComhéadan· 2020

Steel City Buaicphointe Tradeshow

le Responsive Spaces

Cliant: Primetals Technologies Austria

Buaiteoir an ghradaim Duais Airgid A' Design Award sa Chatagóir Comhéadan

43,691

Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #89866

Dathanna

An Dearadh

Maidir le Steel City Buaicphointe Tradeshow

Samhail stílithe is ea an Chathair Cruach a thaispeánann oibreacha cruach na todhchaí. Tá sé comhdhéanta de mhúnlaí leath-trédhearcacha aicrileach a chuirtear ar bhalla faoi stiúir, a fheidhmíonn mar scáileán chun cásanna úsáide éagsúla a thaispeáint trí glow Steel City a dhéanamh go litriúil: nuair a roghnaíonn siad ceann de na cásanna ag na críochfoirt, spreagann úsáideoirí beochan a léirshamhlú. próisis agus sreafaí oibre an ghléasra cruach i dtine ealaíne solais agus datha arna theilgean trí na samhlacha aicrileach ar a bharr. Cuirtear leis an taithí iomlán trí shraith ghairmiúil faisnéise, a bhfuil rochtain air ag na críochfoirt trí chomhéadan haptic uathúil.

An Aitheantas

Maidir leis an Duais Airgid A' Design Award

Bhuaigh an dearadh Steel City Buaicphointe Tradeshow Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Steel City Buaicphointe Tradeshow ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Steel City Buaicphointe Tradeshow a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla
The operation of the Steel City is bound to a unique rotary knob: While turning, several "steps" can be felt as "real" physical resistance. These are not analog in nature, but instead are generated through a magnetized liquid inside the knob's housing and can be programmed in realtime. The knob is programmed to adapt accordingly to every selected content and therefore enabling the experts from Primetals to focus on their visitors without ever taking their eyes off the presented stories.
Toisí & Pacáistiú
Over 200 acrylic 3D-models of a steel plant positioned upon a 6,5 x 4,5 meter led-wall, which is positioned horizontally between 4 interactive terminals. Every terminal utilizes a rotational knob featuring haptical feedback that changes in realtime corresponding to its navigational state. Cubic dimensions of the whole installation: 8m x 5m x 5,5m. The led-wall is raised 60cm from the floor, housing the hardware necessary for operating the installtion beneath.
Clibeanna
haptic interface, digital staging, interactive installation, digital enhanced acrylic models
Teicneolaíocht Táirgthe
Over 200 different semi-transparent acrylic 3D-models were designed and manufactured depicting the model of a modern steel plant and were placed on a 24 sqm led-wall. The interfaces of the terminals around the Steelcity are specifically designed and built for the purpose of a haptic and intuitive user-experience. On top of the installation is a special reflective material, which mirrors the whole visualization of the acrylic models on the led-wall and projects it towards the far corners of the stand, giving everybody an additional perspective.
Dúshlán Deartha
While our client is highly specialized in the field of steelworks and thus needed to communicate complex technical information to its own clients and partners, we still wanted to maintain a very productive level of minimalism for this installation in order to deliver their messages in a crystal-clear and visually aesthetic manner. Also, for the people operating the terminals and navigating through the different use-cases, we needed a haptic interface that is simple enough, yet incredibly responsive to the user in order for them to fully concentrate on the dialog with their customers.
Taighde
One of the research objectives was to develop an interface which can be programmed in real-time for the haptic rotary knob. We developed an in-house protocol which is able to communicate changes in the haptic structure to the hardware on the fly corresponding to the content on-screen. Another objective was to simplify the immensely complex processes and mechanisms of a steelplant to a stylized level which can be transported onto our model and create a visual language that is at the same time beautiful to watch and informative on a professional level.
Inspioráid
Our inspiration for this project was to merge the necessity of visualizing extremely complex processes with an easy to use and intuitive haptic interface. The goal was to have an installation that would deliver expert knowledge on point and at the same time act as an visual highlight of the stand while maintaining the structural complexity of its professional use-cases. We wanted to merge a magical experience with a top notch user experience into a tool that serves the expertise of our client and helps them to deliver this expertise effortless to all visitors at the trade show stand.
Fad an Tionscadail
June 2019 in Duesseldorf at METEC 2019
Sreabhadh Oibríochta
By selecting one of 12 scenarios at 4 terminals users can trigger animated sequences on the led-wall, which visualize the processes and work-flows of a steel plant in a firework of light and color. Steel is processed, data packets buzz through virtual lines, problems and solutions are displayed schematically and in context, always projected through the acrylic models on top. While the Steel City blends all stories perfectly, the terminals offer in-depth details to the individual users.
Baill Foirne
Director: Markus Pargfrieder
Spatial Experience Developer: Katharina Mayrhofer
Interface Engineer: Julian Reil
Spatial Experience Designer: Martin Zeplichal
Creidiúintí Íomhá
Photo credits: Responsive Spaces & Philip Kistner Fotografie
Video credits: Responsive Spaces & Eyup Kuş

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